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Craig Fraser

0000 xxxxxx xxxx , xxxx , xxxxx 00000

xxx-xxx-xxxx

abc@xyz.com

 

 

Results-driven Sales Professional eager to contribute strong business development, client servicing

and closing talents toward actively supporting the employer in optimizing revenue performance

 

Profile

 

Ø  Offer approximately 9 years progressive experience in the veterinary supply industry sales and operations a well as related pet grooming and boarding sector.

Ø  Hands-on leader who manages through example and collaborative teamwork; proficiently build and direct high-performance teams.

Ø  Excel in defining, developing and executing strategies to capture new business, grow existing accounts, diversify/expand revenue streams, maximize sales, and improve operations.

Ø  Adept in researching and evaluating industry trends and competitor products and apply findings toward designing and executing innovative strategies to boost market leveraging.

Ø  Dynamic communication, presentation, relationship building and customer service skills.

Ø  Have completed PAR, PSS and Situational Leadership Training

Ø  Member, Jefferson County Veterinary Association

Ø  Member, Mid State Veterinary Association

 

Key Achievements

 

Ø  In recognition of stellar sales performance, promoted within 4 months of joining DVM Resources to serve as Regional Sales Manager; led region to achieve Group of the Year Award within first year.

Ø  Grew sales 20% first year and generated additional 25% sales growth in second year.

Ø  Two-time recipient of Regional Territory Manager of the Year Award with Merritt Veterinary Supplies

Ø  Awarded Rookie of the Year; 2001.

 

Career Track

 

DVM Resources                                                                                                            2008-Present

Regional Sales Manager; 2008-present

Field Sales Representative; 2008

Rapidly progressed to steer Regional Sales operations for full-line distributor of proprietary-branded pet health product lines spanning pharmaceuticals, veterinary supplies and equipment/technologies.

Capitalize on comprehensive industry, market and competitor knowledge to optimize leveraging, generate new business, develop existing clientele, and grow revenue.

 

Merritt Veterinary Supplies                                                                                             2001-2008

Territory Sales Manager

Proficiently developed and executed sales strategies supporting enterprise-wide operations; actively visited numerous veterinary clinics, secured orders, introduced new products, and employed individualized needs assessment as well as up-selling, cross-selling and prospecting techniques to drive high-volume revenue growth.

Presented expert product education to current and prospective clients.

 

Yuppy Puppy                                                                                                                2002-2006

Owner/Operator

Demonstrated sharp business acumen in successfully managing all operations, with full P&L accountability; successfully positioned company for lucrative sale to competitor.

 

Academic Credentials

 

Bachelor s Administration Major - Reinhardt College, 1992-1997

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