dynamic, ambitious and experienced marketing and communications executive with a proven track record of developing lucrative client relationships and driving critical brand awareness, positioning, and product introductions in a highly competitive industry. persuasive and effective speaker with the ability to lead diverse teams, gain the trust and cooperation of clients, and secure key market share.

 

core competencies include:

 

   certified project manager (cpm)

   budget management and resource allocation

   assemble/mentor high performance teams

   utilize social media platforms for high impact

   develop press and collateral materials

   strategic planning & execution

   public speaking/presentations

   internal/external communications

   competitive awareness

   strategic partnerships/alliances

   media relations/influence perceptions

   industry event coordination

 

 

2009: ogilvy public relations, new york, ny - independent contractor

   worked exclusively with boehringer ingelheim-flibanserin to support first in-category brand launch; developed and facilitated company-wide staff training on new therapeutic category, and spearheaded deployment of intranet blog in preparation for fda approval .

   established active on-line community of over 20mm people via 2,500 blog locations; communicated brand messaging to broad consumer audiences by integrating placements on twitter and facebook.

   incited excitement for the brand by communicating key data; strengthened client advocacy relations by developing strategic plans to build key partnerships.

 

2007 to 2009: cohn & wolfe, new york, ny - account director

   provided critical marketing and media relations management for glaxosmithkline-avandia, merck-isentress, biogen idec-tysabri; developed full cycle media initiative including community events to optimize coverage, brand awareness and consumer interest.

   provided leadership and oversight for team projects in support of first-in-class products; launched a strategic advisory committee and spearheaded the development of successful product launch programs.

   acted as key liaison for critical brand issues; implemented media training for brand spokespeople, and increased proficiency of junior staff members by identifying strengths and providing ongoing coaching and mentoring.

 

2006 to 2007: ruder finn, new york, ny - senior account supervisor

   developed tiered communications plans for marketing team from novartis pharmaceuticals corporation-zelnorm; outlined roles and responsibilities to optimize market penetration, brand awareness and timely communication.

   proactively defended brand against competitive threats; developed critical press materials including press releases, q&a documents, and stand-by statements.

   provided on-site support during high profile annual medic meetings; communicated brand identity, and effectively fielded inquiries to optimize promotions efforts.

 

 

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2003 to 2006: weber shandwick worldwide, new york, ny - account supervisor

   coordinated town hall meetings and in-market disease awareness seminars for johnson & johnson-tylenol, boehringer ingelheim/pfizer-spiriva, allergan-eyecare; increased attendance in each market through the execution of innovative and interactive seminars and events.

   enhanced employee awareness and fundamental support of brand sponsored events; detailed firm capabilities to potential clients in support of new business development initiatives.

   integral in helping to establish the organization as a key provider of marketing and event services for clients in the medical industry.

 

2000 to 2003: edelman worldwide, new york, ny - account executive

   drove business development efforts to secure over $2mm in annual account revenue; maintained exceptional relationships with key clients including pharmacia-camptosar, roche-xenical/tamiflu, ortho biotech-procrit, and vistakon-acuvue.

   instrumental in providing guidance and recommendations for a new customer focused web-platform; leveraged strong knowledge of products and services to formulate web-based communication strategies.

 

 

1999: university of delaware, newark, de - bachelor of arts

2009: pmp certification, project management institute, newtown square, pa