career objective                                           

results-driven business development manager eager to contribute outstanding strategic marketing, relationship management, and customer service skills toward supporting the employer in optimizing financial performance

profile                                                              

ø  offer more than 10 years of progressive experience in business analysis, budgeting, strategic sales planning, client relations, sales expansion, staff development, and marketing

ø  demonstrated ability to increase productivity, efficiency, and profit margins in highly competitive industries

ø  develop and implement aggressive resource planning programs including utilization, organizational management, process improvements, and contract negotiation

ø  effectively identify and capitalize on opportunities to penetrate and develop markets; provide client-specific solutions for a diverse account base

professional experience                            

president / owner, wsi internet consulting                                                                                            12/04 c present

• work closely with top-tier clients to determine financial and operational objectives, design customized business development plans, and steer marketing efforts to achieve increased revenues and profits
• expand internet presence to grow brand awareness, partnership opportunities, and market share; manage email and pay-per-click marketing, web design and development, and search engine optimization for client projects

~ key achievements ~

• completely overhauled major roofing and siding company s lead generation strategy through diligent analysis of existing tactics and implementation of business improvement plans; drove monthly leads from an average of 2-5 with 3% sales result to 60-80 with 30% sales results
• redesigned client website, launched aggressive email marketing campaign, and implemented organic and paid search engine marketing to boost client visibility; utilized google analytics to identify ineffective advertising channels and save the company $50k annually
• successfully instituted paid search engine strategy and revamped website for highly regarded medical day spa on the ct shoreline to increase business flow with 40-60 new clients per month; introduced sales call recording system to assist owner in monitoring representative performance; prevented $8k in annual internet marketing losses
• established highly effective marketing strategy for wire manufacturing company to produce 6-10 new monthly sales

 

general manager / co-general manager, fitness edge                                                                          12/98 c 12/04

• in recognition of outstanding performance, steadily progressed within the largest privately owned fitness chain in connecticut to attain positions entrusted with developing and implementing comprehensive business management strategies for key locations
• conducted operational review and analysis to plan and institute business improvement solutions including budget overhaul, facilities enhancements and equipment upgrades, recruiting and staff development, member acquisition and retention plans, procedural streamlining, and marketing and advertising campaign development

~ key achievements ~

• based on exceptional management of 30,000 sq. ft. norwalk super club, selected to design and execute location s critical business strategy in response to emergence of major competitor
• boosted norwalk super club s bottom line profits by increasing cash sales by 40% to $210k/mo and personal training sales by 20% to $120k/mo; managed more than 40 staff members in all aspects of operations
• grew stratford location s average monthly profits by 150% to $25k/mo and supervised club staff in sales functions, as well as general operations, for state-of-the-art 26,000 sq. ft. facilities
• turned around underperforming cromwell location and doubled average monthly profits through local business development with 30,000 area condo units, marketing campaign management, systems improvements, and increasing membership collections; efforts resulted in lucrative sale of business
• routinely cited for exceeding sales goals and membership targets in multiple locations

education                                                          

bachelor s degree in corporate communications, southern connecticut state university, new haven, ct

~ professional development ~

wsi internet business consultant certification ~ rain makers sales training ~

success genie business coaching ~ peak potentials business coaching