Strategic and analytical Senior Web Marketing Manager eager to contribute extensive talents toward supporting a dynamic company in optimizing bottom-line performance.

 

 

Proficiency across all online marketing channels (search, display, affiliate) as well as print, radio, and social media. Expert in search engine optimization and marketing (SEO and SEM), keyword analysis, and devising marketing strategies and multivariate tests to increase site and pay per click conversions. Championed strategic and tactical management of 50+ SEM campaigns in over 33 countries.  Adept at performing in-depth analysis of campaign performance. Highly skilled in description testing, dynamic headline testing, Geo targeting, content targeting, bid management, match type testing, new keyword development and testing.  Solid international experience spans Czech Republic, U.K., and Austria.

 

Selected Achievements:

 

         Spearheaded strategic marketing efforts for new Onebox product across search, display, radio, print, affiliate and email channels resulting in 247% increase in acquisitions.

         Proactively led SEM, affiliate, behavioral and offline campaigns to further boost acquisitions for Onebox by 44% growth.

         Collaboratively achieved 32% growth for eFax in UK market, 70% growth in German market and 6% growth in Australian market through successful management of partner agencies.

         Cultivated and enhanced relationship between j2 and key market partners (Google and Yahoo!) to garner 106% increase in acquisitions from second to last quarter of 2006.

         Decreased CPA (cost per action) by 48% and captured 51% increase in acquisition from last quarter of 2006 to first quarter of 2007.

         Successfully met sales goals for loans by 110% and trade finance products by 115% at Komercni.

         Performed consultative sales for leading travel and education company, increasing annual revenues by 200% in less than one year.

         Quickly awarded promotion for becoming top seller at Marcus Evans for credit turnover.

 

 

j2 Global Communication, Inc., Hollywood, CA, 2006 to Present

Marketing Manager C Onebox Product        (2007 to Present)

         Direct, monitor and participate in development of banners, landing pages, print ads and radio spots, and facilitate A/B testing to improve response rates.

         Foster relationships with key media partners (search, display, print, radio and affiliate) and expertly negotiate placements, rates and contracts.

         Exercise strong analytical skills to evaluate and report on key metrics including CPA, ROI, CTR, conversion rate, and landing page exit rate.

         Cost-effectively administer $5.2M annual budget, allocating funds among different marketing channels to maximize revenue growth.

         Conduct frequent competitive analysis imperative to establishing marketing direction, devising appropriate and effective strategies, and optimizing market positioning.

         Steer marketing activities for new Onebox iPhone and BlackBerry Apps.

 

Continued

 

 

 

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Professional Experience (j2 Global Communications) continued

 

Marketing Analyst C eFax Product          (2006 to 2007)

         Held accountability for managing $1M quarterly budget and formulating plans to drive market growth through comprehensive search and media campaigns.

         Exhibited proficiency in SEM testing encompassing new keywords, optimum keyword rankings, keyword match types, CPC bid changes, content targeting, and optimum campaign budget testing.

         Directed creation and optimization of banners and landing pages through Offermatica A/B testing; realized 120% incremental lift in search acquisitions in Canada due to new landing page testing.

         Leveraged excellent leadership capabilities to mentor, motivate, coach and lead cross-functional teams in improving retention and quality of customers acquired while elevating SEO ranking.

 

Harvard University, Cambridge, MA, 2004 to 2005

Assistant to Associate Director, Center for Middle Eastern Studies  

• Established and implemented highly effective system of gathering and analyzing data for writing and submitting grant proposals to Department of Education.
• Conducted marketing research, developed databases to track, manage and analyze critical data, and prepared reports on department s performance and impact on Harvard community.

 

Komercni Banka, Prague, Czech Republic, 2002 to 2003

Relationship Manager, Medium Business

• Quickly promoted to manage key relationships with 70+ medium/large business customers of 2^nd largest international retail bank nationwide.
• Actively participated in marketing projects including design of new products.

 

Prior Background:

 

Sales Executive, Marcus Evans, Ltd., Prague, Czech Republic

Coordinator of Study Programs in USA, Student Agency, S.R.O,  Brno, Czech Republic

Supervisor, Harvard Co-op, Cambridge, MA

 

 

Master of Economics, Majors in Business and Banking

Faculty of Business and Economics, Mendel University, Brno, Czech Republic   

 

 

Harvard Extension School:

         Managing Negotiations

         International Economics

         Communication in Business

 

 

AdWords, Yahoo Search Marketing, adCenter, Google Analytics, HitBox, Omniture, Test&Target, Pixel placement, Data Warehouse reports, PTS, JIRA, DART tracking and campaign trafficking

 

 

 

 

 

 

 

 

Date

 

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in an online marketing management capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

I bring to you a substantial background in strategic online marketing management, exemplary expertise in driving customer acquisition initiatives, and an excellent blend of talents in market research and analysis, staff/team management, and establishing successful search, display, affiliate and direct partnership channels to maximize return on investment. To complement these qualifications, I offer first-rate forecasting, planning, and critical thinking skills which are paramount as a senior-level online marketing executive.

 

As a proactive contributor to your organization, you will find me to be a highly motivated professional and stellar leader committed to supporting you in achieving your objectives through superior self-initiative and unparalleled prioritization skills. I am confident that I could be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet. 

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy