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career objective
results-driven sales and advertising/marketing specialist eager to contribute extraordinary business development, account management, and team leadership skills toward actively supporting the employer in optimizing sales and profits
profile
ø offer 17 years of sales and marketing experience, with expertise in business development and new sales, increasing brand recognition, and account management
ø effectively identify and capitalize on opportunities to penetrate and develop markets in highly competitive arenas; demonstrated ability to succeed despite unstable market conditions
ø facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction, retention, and referrals
ø cultivate long-term business relationships and expansive network of area contacts
ø develop and implement marketing plans and media strategies, creative advertising collateral, direct mail campaigns, and cross-selling strategies within client-specific budgets
ø apply creative, out-of-the-box ways of thinking towards delivering successful pitches, executing media strategies, and recruiting, training, and leading top-performing support teams
ø dynamic communication, negotiation, and relationship management abilities; polished writing and presentation skills
ø smart, aggressive, creative, innovative risk-taker and proactive team player equally effective in independent and collaborative environments
~ key achievements ~
generated $175k in new business sales and increased overall client revenues by 38% during first year with graphic publications
increased census by 34% at good samaritan through implementation of targeted marketing techniques
founded 4 times the fun and steered business to gross more than $250k in first three years; ultimately negotiated profitable sale of company
acquired top-tier corporate, major sports teams, and residential customers at 4 times the fun; developed impressive client roster including wal-mart, tops supermarkets, marcs, the cleveland indians, and cleveland browns
drove advertising agency revenue by 27% at wnsr and consistently exceeded quarterly goals; recipient of outstanding sales and performance award
professional experience
account executive, graphic publications, brunswick, oh 3/07 c present
work closely with clients to develop customized b2b and b2c marketing and advertising materials for a bi-weekly, advertorial magazine; close key contracts that increase sales revenues
develop and coordinate sharp strategic advertising, marketing, and promotional programs
create effective display advertisements, including tag lines, headlines, and call-to-action phrases; direct graphic layout, design, and photography to meet strict deadline and budget specifications
marketing & admission director, good samaritan, avon, oh 3/06 c 2/07
effectively coordinated comprehensive marketing and admissions department activity for this prominent nursing home
established marketing strategies to build solid prospective resident base; cultivated relationships with area referral sources
acted as first point-of-contact for prospective clients provided guidance through the admissions process
program coordinator, city of avon lake, avon lake, oh 3/02 c 3/06
planned and administered all city recreational programs serving senior citizens, adults, and children; developed programs to meet diverse educational, social, and wellness needs
coordinated all public relations efforts and served as spokesperson, designed and executed marketing campaigns and collateral, wrote and disseminated newsletters and press releases
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ceo / president, 4 times the fun, strongsville, oh 7/96 c 3/02
successfully launched and directed all aspects of operations of company providing entertainment, event, and special program services to a broad range of corporate and private clients
developed expansive, dedicated account base through effective prospecting and excellent customer service; built long-term relationships
identified and contracted entertainers, created and implemented advertising campaigns, and oversaw execution of programming
managed all human resources tasks including recruiting, hiring and sub-contracting, training, and leading personnel
account executive, wnsr, new york, ny 7/85 c 3/89
built solid client relationships and acted as primary contact for multiple advertising agencies; grew lasting client base
negotiated the sale and contractual terms for advertising units and special promotions
education
bachelor of arts, state university of new york at albany, albany, ny 1984
~ community activity ~
court appointed volunteer guardian, lorain county, oh 2006 c present
member, rotary international 2007 c present
assistant secretary, rotary club, strongsville, oh 2008 c present
member, cleveland clinic hospitals community advisory board 2002 c 2007
member, kiwanis international 2006 c 2007
athlete, team fox for michael j. fox foundation for parkinson's research insert dates
board of trustees ohio association of senior centers 2005 c 2006
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