career profile

 

strong marketing professional with 12+ years experience demonstrating an undeniable ability to increase demand for products through strategic marketing endeavors; oversee product development within time and budget constraints, and perform consumer research with the intent to define efficient methods of increasing market share.

 

consumer items / manufacturing marketing / brand management / retail establishments

product knowledge & improvements / line extensions / consumer packaging

 promotions / advertising / shelf placement & merchandising / market research

 key account management / project management

career history

 

brand marketer, 2008

charming shoppes, inc., bensalem, pa                                                            

         formulate, direct, and coordinate marketing activities and policies to promote products and services, working with creative teams to produce up to date marketing media.

         identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

         initiate market research studies and analyze their findings; use sales forecasting and strategic planning to ensure the sale and profitability of lines analyzing business developments and monitoring market trends.

-         determine the demand for products and services offered and identify potential customers.

-         develop marketing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

-         oversee extension of current line and monitor trends that indicate the need for new products.

-         consult with personnel on marketing specifications including merchandising, store operations, credit, and e-commerce to launch successful e-mail and website initiatives.

-         evaluate the financial aspects of marketing campaign development, such as budgets, expenditures, research and development appropriations, and return-on-investment.

 

associate product manager, 2006 c 2007

westinghouse lighting corporation, philadelphia, pa                                                    

         spearhead product management functions for 6 product lines from handling all aspects including conceptualization, introduction, growth, mature, and decline.

         focused on driving new product development through strategic to tactical management of tasks such as design direction, product features, timelines, and budgets.

-         offered marketing insight to advertising/sales departments while designing product launch materials.

-         consistently maintained key accounts and networked to continuously secure new accounts.

-         assessed the position of other companies through competitor analysis and remained knowledgeable of consumer needs.

 

marketing associate, 2002 c 2006

fmc corporation, philadelphia, pa                                                                               

         increased the demand for products through a variety of strategic marketing tools including direct mail, internet, sales presentations, and e-mail campaigns.

         collaborated with upper management and kept them aware of open action items and progression of projects by drafting up-to-date status reports.

-         stood as subject matter expert on marketing plan development, including budget administration.

-         utilized stellar writing and proofreading ability to generate the gazette newsletter.

 

 

 

marketing coordinator, 2000 c 2002

andersen, philadelphia, pa       

         generated high-performing and impactful marketing materials aimed at translating into an increased profit margin.

-         held responsible for maintaining a direct mail database of 2,500+ alumni and 8,000+ clients.

                                                                       

****additional experience includes communications assistant for reliance insurance company and marketing assistant for advanced marketing solutions****

education

 

master of business administration, 2004

university of phoenix                                                                           

 

bachelor of arts in business administration and marketing

temple university, philadelphia, pa                                                                  

 

affiliations

 

• board member, huntingdon hills condo association
• employee of the month, february 2009

 

 

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity as a (insert role) and i am submitting my resume for your review. in advance, thank you for your time and consideration.

 

as indicated in the accompanying resume, i bring you a positive and energetic work approach and an exemplary blend of talents in the areas of brand marketing, product development, consumer research, revenue growth, and key account management. to complement these qualifications, i offer an unwavering commitment to providing stellar client relations and dealing directly with my colleagues during each phase of product development, keeping in mind to remain accessible to upper management by sharing project status and ensuring deadlines are consistently met.

 

as a proactive contributor to your company, you will find me to be a driven professional committed to supporting you in achieving your objectives through superior marketing skills, unparalleled levels of enthusiasm and personal dedication, and enhanced business acumen.

 

with proven leadership abilities and a demonstrated record of personal success and achievement, i have recognizably improved levels of company and product positioning. i continuously utilize an aptitude to strategically indicate complex problems and review related information to develop and evaluate options and implement solutions. i am confident that i could be a valuable asset to your company, and look forward to interviewing with you in the near future.

 

 

sincerely,

 

 

 

 

 

yyyyyy x. yyyyyy

enclosure