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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
Phonexxx-xxx-xxxx
abc@xyz.com
Creative and detail-focused Marketing & Public Relations Specialist eager to contribute exceptional writing, editing, consulting, and project management expertise toward supporting a dynamic organization in achieving goals and objectives.
Qualifications Profile
Possess 15 years of experience in resourcefully planning, designing and executing compelling public relations and marketing strategies for broad-based organizations. Excel in film and tourism promotion, website design, scheduling news conferences and media events, and producing publicity and marketing materials, EPKs, press kits, and newsletters. Proven capabilities in relationship-building and management, and converting crisis into opportunity by proactively responding to disasters and scandals. Proficient in research, interviewing, and consistently delivering projects within strict time constraints. Adept at driving full-scope marketing campaigns from concept development, through production, to successful completion. Keen ability to define and understand client requirements, and align strategy, voice, and theme with specific audiences. Reliably craft riveting and quality-driven written materials which command attention.
Selected Achievements:
Recognized for communications expertise by the New York Times, New York Times Magazine, USA Today, Fox News, CCN, Good Morning America, Dateline, NBC Nightly News, ABC World News Tonight, AP nationally, BBC, and local newspapers.
As Volunteer Communications Director for Santa Fe Film Festival, played an integral role in growing festival exponentially through high-impact promotional approaches.
As former Public Information Officer for Montana Disaster & Emergency Services, piloted proactive disaster communications effort to thwart negative coverage during worst fire season in state s history.
Successfully increased student applications at NM Highlands University by 40%+ and eliminated seven-year-long enrollment decline at one of leading Hispanic-focused universities.
Eliminated negative public perceptions of $500M FEMA recovery program by fostering and nurturing strong media relations resulting in positive news stories
Steered public relations response to several major disasters and one major scandal that each time led to a rise in Montana Governor Racicot s approval rating.
Cultivated relationships with local and national journalists and devised media strategy to achieve highest approval ratings nationwide of 78% to 82% for Montana Governor.
Produced award-winning short film and a PBS half-hour documentary.
Professional Experience
Self-employed, 1998 to Present
Consultant
- Serve as Public Relations, Marketing, and Technical Writing Consultant on a project-by-project basis for biotechnology, technology start-up, and economic development clients.
- Facilitate in-house training to clients in customer service excellence as well as strategies for dealing successfully with news media.
Continued
Yyyyyy x. yyyyyy ~ Page 2 of 2
Professional Experience continued
New Mexico Economic Development Department, Santa Fe, 2003 to 2005
Communications Director
Leveraged outstanding communication skills to promote department s successes in divisions such as Science and Technology, New Mexico Spaceport Office, International Business, and Mexican Affairs Office.
Effectively partnered with Governor s Office and other agencies to provide media with positive content, vital to advancing economic development initiatives.
New Mexico Highlands University, Las Vegas, NM, 2002 to 2003
Interim Director of University Relations
Spearheaded and gracefully balanced several concurrent projects encompassing university relations, marketing, recruitment, and publications.
Held accountability for combined budget of $1M+ annually.
Assembled, coached and led dynamic team in creating and launching comprehensive and influential multi-media advertising, marketing, and community outreach program which leveraged online technology.
FEMA s Office of Cerro Grande Fire Claims, Los Alamos, NM, 2001 to 2003
Communications Director
Diligently oversaw communications activities and projects specific to public affairs, government relations and tribal relations.
Conducted outreach into socially, economically, and ethnically diverse communities including two pueblos.
Montana Governor Marc Racicot, Helena, Montana, 1994 to 1998
Governor s Press Secretary
Formulated and instituted communication strategy and oversaw agencies media relationships, enhancing access to state government by public and media.
Produced, wrote or executive-produced 100+ public service announcements and commercials, and exhibited proficiency in creating news releases, media kits, speeches and position papers.
Orchestrated events such as State-of-the-State speeches, community tours, visits to schools, and disaster sites tours.
Technical / Computer Skills
Microsoft Office Suite (Word, Excel, Outlook, Publisher); Goldmine; Web 2.0; social networking sites
Professional Development
Training and Courses:
Emergency Management Training
Mastery of Empowerment
How to Deal with Difficult People
Phone Skills and Etiquette
Providing Outstanding Customer Service
Goldmine Customer Database Training
Seven Habits of Highly Effective People
Managing Multiple Priorities & Projects
Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
Phonexxx-xxx-xxxx
abc@xyz.com
Date
Hiring Agent Name
Title
Company Name
Address
City/State/Zip Code
Dear__________________:
I am currently seeking a challenging career opportunity in a <insert job title/position> capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.
As indicated in the accompanying resume, I bring to you a considerable background in public relations and marketing communications, solid experience in media relations and strategy development, and exemplary talents in crisis management. To complement these qualifications, I offer polished organizational, research, time management, and prioritization skills which are essential in a <insert job title/position> role.
As a proactive contributor to your organization, you will find me to be a highly motivated professional committed to supporting you in achieving your objectives through superior self-initiative and unparalleled creative flair. I am confident that I could be a valuable asset to <insert name of organization>, and look forward to hearing from you soon.
Sincerely,
Yyyyyy x. yyyyyy
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