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alexis dara ganopxxxxxx yyyyyyyyyyyyy x. yyyyyy                                                             

 103 hillside roadd., millstone township, njxxxxxx 08535xxxxxx0000 xxxxxx xxxx , xxxx , xxxxx 00000

(609) 577-3629xxx-xxx-xxxx

aganop@gmail.comabc@xyz.com                       

career objective                                           

results-driven brand management specialist eager to contribute superior consumer[rf1]  marketing, product positioning, and technical skills toward supporting the employer in driving revenue growth

areas of expertise                                        

ø  offer solid, progressive marketing and brand management experience within the consumer packaged goods industry

ø  demonstrated ability to successfully identify and capitalize on opportunities to penetrate and develop markets

ø  practical experience in cultivating strategic alliances and promotional partnerships

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  proactive team player equally effective in independent and collaborative environments

ø  strong technical proficiencies with windows and mac operating systems, ms office, adobe illustrator, photoshop, and retail link

 

~ core competencies ~

consumer goods brand management new product launches packaging design niche market penetration

promotional campaign development online growth & viral marketing promotional partnerships consumer & trade planning incremental distribution sales analytics

professional experience                            

johnson & johnson                                                                                                                                                                            8/06 c present

marketing associate, tylenol® franchise, mcneil consumer healthcare, fort washington, pa (4/08 c present)

         collaborate with consumer promotion agency on creating a cost-effective year-long consumer promotion plan to gain household penetration, defend against private label, and drive trial on tylenol®  pm latest innovation

         conduct extensive, ongoing monitoring and analysis of market conditions, business trends, and competitor activity to deliver weekly health-of-business and risk management updates; identified $10m in business risk through vigilant forecasting

         partnered with two agencies to develop surround sound promotional plan to include: tv, online, out -of -home[rf2] , fsi, sampling, and in-store components to drive brand consideration and purchase intent during critical promotional time period

in recognition of outstanding performance, steadily progressed within company to attain position entrusted with development, execution, and management of full-scale brand marketing operations

         work with sales partners to develop full year trade plan to optimize four p s, drive trial on innovation, and ensure quality merchandising support for tylenol® pm and simply sleep® brands    

serve as consumer care center rep to supply updates to brand team on consumer feedback and supply quarterly material for representatives to leverage in sales efforts

collaborate with consumer promotion agency on creating a cost-effective year-long consumer promotion plan to gain household penetration, maintain loyalty, and drive trial on tylenol pm latest innovation

conduct extensive, ongoing monitoring and analysis of market conditions, business trends, and competitor activity to deliver weekly health-of-business and risk management updates; identified $10m in business risk through vigilant forecasting

partnered with two agencies to develop surround sound promotional plan to include: tv, online, out of home, fsi, sampling, and in-store components to drive brand consideration and purchase intent

         serve as consumer care center rep to supply updates to brand team on consumer feedback and supply quarterly material for representatives to leverage for private label defense plan.

         co-founded internal venue for entry- and junior-level marketing associates to socially network, share knowledge, and receive valuable career training

wal-mart sales analyst, mcneil nutritionals, rogers, ar (6/07 c 5/08)

         accurately forecasted $96m in sales and achieved minimal variance through expert analysis of varied factors; pinpointed and recommended opportunities for distribution gain and incremental inventory

         played vital role in strategic business planning process by providing both internal and external cross-functional stakeholders with detailed health of business reports based on diligent tracking and analyses of splenda® and viactiv® splenda and viactiv new items

         examined community, fsi, and hispanic demographic trends; delivered winning presentations that garnered approval for $1.8m in shipments and distribution in 1,700 incremental stores

         attained inventory sell-through rates within a day of forecast by evaluating wal-mart s product need during a multi-level promotional period; improved tracking tools for rollback, sell through, new item, and pos performance to include time trends, margin, inventory, and rops metrics

marketing associate, viactiv® and benecol® brands, mcneil nutritionals, fort washington, pa (8/06 c 5/07)

         proficiently steered creation and deployment of comprehensive, innovative consumer promotion plans for viactiv® and benecol® viactiv and benecol brands resulting in increased penetration and  buy rates; led e-commerce expansion efforts, secured product placement on online retailer ss [rf3] websites, managed redesign of viactiv site, and established groundwork for viral marketing activity

         spearheaded creative development of promotional tactics including fsis, loyalty program, and sampling; collected and reported on consumer feedback to provide guidance for brand team representatives

         directed viactiv® viactiv for teens launch and fostered sister brand partnership to increase awareness and distribution

          opportunities; ppartnered with packaging, engineering, and legal departments[rf4]  on benecol®benecol  smart chews packaging packaging to design optimal e-commerce [rf5] package design

         effectively managed p&l; responsible for $14.8m bmes within 2% variance for viactiv® viactiv and $1m bme spend for benecol®benecol

education                                                          

drexel university, philadelphia, pa                                                                                                                                                                                 2006

bachelor of science in design and merchandising; marketing concentration

         cumulative gpa:  3.8

2

 

~ academic honors & affiliations ~

member, honor society and dean s list ~ member, national society of collegiate scholars ~ ceo certified ~

founding sister/vp of recruitment, delta phi epsilon chapter


 [rf1]i like the addition of consumer here - nice

 [rf2]in looking at it, my inclination  is to add dashes here, as it seems more consistent with previous compound terms

 [rf3]if there were multiple retailers, then use the plural possesive form (retailers') - if it's only one, then use singular possesive (retailer's)

 [rf4]multiple departments

 [rf5]the hyphenated e-commerce seems to be the standard.  (recently, however, mla accepted an un-hyphenated "email" although other style guides only permit "e-mail.")

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