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alexis dara ganopxxxxxx yyyyyyyyyyyyy x. yyyyyy
103 hillside roadd., millstone township, njxxxxxx 08535xxxxxx0000
xxxxxx xxxx , xxxx , xxxxx 00000
(609) 577-3629xxx-xxx-xxxx
career objective
results-driven brand management specialist eager to contribute superior consumer[rf1] marketing, product positioning, and technical skills toward supporting the employer in driving revenue growth
areas of expertise
ø offer solid, progressive marketing and brand management experience within the consumer packaged goods industry
ø demonstrated ability to successfully identify and capitalize on opportunities to penetrate and develop markets
ø practical experience in cultivating strategic alliances and promotional partnerships
ø dynamic communication, presentation, negotiation, and relationship management skills
ø proactive team player equally effective in independent and collaborative environments
ø strong technical proficiencies with windows and mac operating systems, ms office, adobe illustrator, photoshop, and retail link
~ core competencies ~
consumer goods brand management new product launches packaging design niche market penetration
promotional campaign development online growth & viral marketing promotional partnerships consumer & trade planning incremental distribution sales analytics
professional experience
johnson & johnson 8/06 c present
marketing associate, tylenol® franchise, mcneil consumer healthcare, fort washington, pa (4/08 c present)
collaborate with consumer
promotion agency on creating a cost-effective year-long consumer promotion plan
to gain household penetration, defend against
private label, and drive trial on tylenol® pm
latest innovation
conduct extensive, ongoing monitoring and analysis of market conditions, business trends, and competitor activity to deliver weekly health-of-business and risk management updates; identified $10m in business risk through vigilant forecasting
partnered with two
agencies to develop surround sound promotional plan to include: tv, online, out -of -home[rf2] ,
fsi, sampling, and in-store components to drive brand consideration and
purchase intent during critical promotional time period
in recognition of outstanding performance, steadily
progressed within company to attain position entrusted with development,
execution, and management of full-scale brand marketing operations
work with sales
partners to develop full year trade plan to optimize four p s, drive trial on
innovation, and ensure quality merchandising
support for tylenol® pm and simply
sleep® brands
serve as consumer care center rep to supply updates
to brand team on consumer feedback and supply quarterly material for
representatives to leverage in sales efforts
collaborate with consumer promotion agency on creating
a cost-effective year-long consumer promotion plan to gain household
penetration, maintain loyalty, and drive trial on tylenol
pm latest innovation
conduct extensive, ongoing monitoring and analysis
of market conditions, business trends, and competitor activity to deliver
weekly health-of-business and risk management updates; identified $10m in
business risk through vigilant forecasting
partnered with two agencies to develop surround
sound promotional plan to include: tv, online, out of home, fsi, sampling, and
in-store components to drive brand consideration and purchase intent
serve as consumer care center rep to supply updates to brand team on consumer feedback and supply quarterly material for representatives to leverage for private label defense plan.
co-founded internal venue for entry- and junior-level marketing associates to socially network, share knowledge, and receive valuable career training
wal-mart sales analyst, mcneil nutritionals, rogers, ar (6/07 c 5/08)
accurately forecasted $96m in sales and achieved minimal variance through expert analysis of varied factors; pinpointed and recommended opportunities for distribution gain and incremental inventory
played vital role in strategic business planning process by providing
both internal and external cross-functional stakeholders with detailed health
of business reports based on diligent tracking and analyses of splenda®
and viactiv® splenda
and viactiv new items
examined community, fsi, and hispanic demographic trends; delivered winning presentations that garnered approval for $1.8m in shipments and distribution in 1,700 incremental stores
attained inventory sell-through rates within a day of forecast by evaluating wal-mart s product need during a multi-level promotional period; improved tracking tools for rollback, sell through, new item, and pos performance to include time trends, margin, inventory, and rops metrics
marketing associate, viactiv® and benecol® brands, mcneil nutritionals, fort washington, pa (8/06 c 5/07)
proficiently steered creation and
deployment of comprehensive, innovative consumer promotion plans for viactiv®
and benecol® viactiv
and benecol brands resulting in increased penetration and buy
rates; led e-commerce expansion efforts, secured product placement on online
retailer ss websites, managed redesign of viactiv site, and established
groundwork for viral marketing activity[rf3]
spearheaded creative development of promotional tactics including fsis, loyalty program, and sampling; collected and reported on consumer feedback to provide guidance for brand team representatives
directed viactiv®
viactiv for teens launch and fostered
sister brand partnership to increase awareness and distribution
opportunities;
ppartnered with packaging, engineering,
and legal departments[rf4] on benecol®benecol smart
chews packaging packaging to design
optimal e-commerce [rf5] package
design
effectively managed p&l;
responsible for $14.8m bmes within 2% variance for viactiv®
viactiv and $1m bme spend
for benecol®benecol
education
drexel university, philadelphia, pa 2006
bachelor of science in design and merchandising; marketing concentration
cumulative gpa: 3.8
2
~ academic honors & affiliations ~
member, honor society and dean s list ~ member, national society of collegiate scholars ~ ceo certified ~
founding sister/vp of recruitment, delta phi epsilon chapter
[rf1]i like the addition of consumer here - nice
[rf2]in looking at it, my inclination is to add dashes here, as it seems more consistent with previous compound terms
[rf3]if there were multiple retailers, then use the plural possesive form (retailers') - if it's only one, then use singular possesive (retailer's)
[rf4]multiple departments
[rf5]the hyphenated e-commerce seems to be the standard. (recently, however, mla accepted an un-hyphenated "email" although other style guides only permit "e-mail.")
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