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xxxxxx yyyyyyyyyyyyy x. yyyyyy

4784 mountaire place san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000 (408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx270 c2448 annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com

marketing networking business development [it1] 

results-focused senior marketing professional with

15+ years specializing in the networking iindustry seeks new challenge and opportunity to apply consummate skills to increase business development and maximize bottom-line performance.

key areas of expertise


   solution and services marketing techniques

   strategy definitionvelopment

   strategy implementation

   borderless networks lifecycle services

   wlan services

   wlan lifecycle services

   security services

   global subscription services

   virtual forums

   solution-led selling

   go-to-market  activitiesdefinition and roll out

   new service creationdesign

   website creation

   network integration global alliances and channels

   customized solutions

   quality control

   event coordination

   project and /program management

   leadership & training

   peoplersonnel management

   virtual events

   virtual events


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xxxxxx yyyyyyyyyyyyy x. yyyyyy

professional profile ( sanitize this section, too long c 3-4 bullets most)   

escaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxlate[it2]  business development through innovative initiatives and services marketing strategies which increases productivity and revenue growth; exceed goals and objectives, and ensure deadlines

   self-motivated professional with networking expertise in networking and development of complex global marketing programs; created new services offers, bundles and packages; marketing collateral, services bundles and packages; definedsign and managed  complex strategies for complexand networking solutions [it3] 

  dedicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxted and rresults-driven individual, who  successfully launcheds and implemented new products and servicessolutions globally; accelerated sales and gained market share through by focusing on customerlient success

   and feedback while developing and implementing go-to-market strategies

  organized and detail-oriented lleader establishing vision and providing positive motivation; experience in project and program management, personnel people management, and team development

   expand clientele[it4]  by securing large-volume, high-profit accounts while maintaining existing customer base through exemplary account management and customer service

  demonstrated diagnostic and collaborative problem-solving skills; exhibit proficiency in managing progress and translating customer individual business needs into responsive, customized technology solutions

  communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxte technicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl and complex information easily and concisely; fluent in english,  portuguese, and spanish; builtd strong business relationships; design websites; coordinate managed global events

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xxxxxx yyyyyyyyyyyyy x. yyyyyyemployment history  ( leave each section with 3-4 bullets tops, reduce paragraphs, simplify language, make it action oriented )   

cisco services, marketing san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx                                                                                                                                 01/2009 c present

senior marketing manager, world wide, borderless networks

   successfully coordinated lead cross organization alignment for borderless network launches, including new services message and positioning.

   with central marketing organization for services awareness and demand generation for wireless networking business units and advanced services mobility practice

   dskillfully defined thea modern solution-led selling model approach and created new marketing collateral, service bundles, and packages; directed services marketing strategy for new cisco caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtalyst 2k and 3k switches, eenhanced limited lifetime warranty (e-llw), wireless lan, and energywise services

   key player who established new message and positioning for bn and wireless lan services

   acceleratedboost business developmentsales through alignment among marketing, end-customers, partners and sales teamsmanagement of borderless networks (bn), wireless lan services marketing strategy;, and . ddefined the go-to-market model (gtm) and demand generation activities to support bn launch; proficiently initiate and implement generation activities

   essential member who overhauls and designs new services, and effectively trains sales representatives for delivery

   expertly design websites to provide solutions and adequately support the sales team

cisco services, marketing and channels london, uk                                             09/2007 c 12/2008

senior marketing manager, world wide program manager for enterprise connect         date c date

   efficiently successfully analyzed managedand delivered three internal virtual sales forums around solution-led selling in three theatres:  in japan, us/caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxnada, and emerging markets.  this methodology has which has been identified as a best practice to be utilized for this type of virtual events at cisco using  iptv, webex, and cisco telepresence; . ; eeexceeded expectations in all theatres with and achieved positive feedback and high survey ratings

   identified and implemented communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtion strategies which defined the event, theatre business benefits, and structure including process and deadlines of new series of forums

   wsuccessfully defined the cec enterprise connect website structure and content creation to enable easy team collaboration by ; utilizinged web 2.0 tools

   demonstrated superior  strong leadership skills, by managing a large virtual team; recordinged progress of deliverables and ensuring on-goinged quality

   reinforced best practices when delivering virtual events utilizing cisco tv, webex, and tp

cisco services, marketing san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx                                                                     10/2005 c 09/2007

senior marketing manager, world wide marketing manager for wwireless lan and security services             date c date

   definedsigned new message and positioning for wireless lan and security services to support motionin global launches and caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxmpaigns; creatdefined solution model approach, and created new marketing collateral, services bundles and packages

   skillfully coordinated and manageddefined wireless lan and security services marketing strategy and go-to-market activities

   defined and implemented the cisco lifecycle services for wireless lan and security

   key team member who merged wireless services content and messaging in all the cisco mobility launches and caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxmpaigns including cisco motion launch

   skillfully coordinated and managed wireless lan services marketing strategy and gtm activities

    

senior marketing manager, world wide marketing manager for security and wireless

cisco systems, cisco services, marketing and channels san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx                                                         10/2005 c 09/2007

   effectively directed intellishield alert manager acquisition; effectively led the services marketing strategy for the intellishield alert manager acquisition

   . established sales and marketing endorsements and designed internal and external websites; achieved recognition as a best practice model for future acquisitions

    

   initiated the security services marketing strategy and gtm; managed the alignment with central marketing, security business units, and advanced services security practice

   developed inbound and outbound marketing deliverables and message definition

   created and implemented security lifecycle services marketing

   proficiently managed wireless lan services marketing strategy and gtm activities

   identified new message and positioning for wireless lan services and defined a solution model approach, marketing collateral, and services bundles and packages

designed and implemented wireless lan lifecycle services marketing

caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx messages are now included in all the fy06 mobility launch collateral and prs

services are now part of the product training

 

hewlett packard company

hp services worldwide organization palo alto, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 019/2000 c 08/2005

ww network security lead, hp services                                                                   01/2005 c 08/2005

   presented the global network security portfolio for product and services; developed structure model and collateral packages

   introduced new network security portfolio to regional media and analyst in south asia; efficiently integrated network security portfolio with other hp services solutions

   participated in network events globally including booth, main speaker slots, and demos

network services senior portfolio manager                                                               02/2002 c 08/2005

   managed world wide business for the network section of the adaptive enterprise strategy

   increased network service revenue by $100m; adaptive network architecture played a key role in client decisions

   established a joint solution with cisco; directed the message and content design

   demonstrated excellent leadership skills; coordinated with a virtual team of 10 members from all regions, and provided training to 50 technicians ccies and 200+ sales representatives in 3 months

cisco global alliance manager                                                                                  09/2000 c 01/2002

   led principle joint programs including internet data center (udc), unified communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtions and integrated services management (ism); closed multiple $10m contracts with ism

   accurately identified joint market opportunities to maximize hp s and cisco s joint success; managed gtm activities, and product and service value chain development

   designed and managed the content of the joint hp-cisco website.

   , and oversaw the joint hosted content

   proficiently coordinated teams and created business plans and gtm strategies for top corporate accounts

   customized strategic operations; provided solutions to complex and troubled team relationships

 

hewlett packard company são paulo, brazil                                                                                        

senior account manager                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 01/20000 c - 09/2000  

   managed top service provider accounts in brazil. successfully created a portfolio of profitable clients in less than 5 months                                                                 

   closed a us$20m deal ( 500% quota ). the largest networking win in 2000 at hp brazil

   planed events at customers to promote hp solutions and locaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl partnerships, promoting comprehensive service solutions

 

---

xxxxxx yyyyyyyyyyyyy x. yyyyyyprevious employment

senior account manager, hewlett packard company paulo, brazil                            01/2000 c 09/2000  

channels and project manager, medidata informaticaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx s/a são paulo, brazil                                                                                                                                 09/1997 c 12/1999

[it5] sales manager, isotron sistemas ltda são paulo, brazil                                     02/1993 c 07/1997

ee internship, cia do metropolitano de são paulo são paulo, brazil                         12/1988 c 08/1992

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xxxxxx yyyyyyyyyyyyy x. yyyyyy

volunteer activities                                                          

   director, joanna de angelis society furry friends volunteer, mission oaks hospital san caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxrlosn jose, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx        069/20092 c present  

   volunteer, good samaritan hospital san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx                                             12/2002 c 12/2006

   program co-manager, organization name?grupo lala são paulo, brazil             02/1995 c 08/2000

directed project with 30 team members; provided essentials to 1200 children each year

   volunteer, participate in a group who feeds the homeless são paulo, brazil         02/1995 c 12/1997

 

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xxxxxx yyyyyyyyyyyyy x. yyyyyy

affiliations                                                                          

   board member, global marketing award board cisco systems                           03/2010 c present

   member, cisco eu wan team                                                                                      2007 c 2008

      researched why women would desire to work and continue working at cisco, london

---

xxxxxx yyyyyyyyyyyyy x. yyyyyy

computer/technicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl skills               

   please provide any other systems, software, etc

   cisco caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtalyst 2k and 3k switches

   web 2.0 tools

   cisco tv, webex, and tp

---

xxxxxx yyyyyyyyyyyyy x. yyyyyy

educaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtion and professional development       

strategic thinking and management for competitive advantage c strategic alliances                  2003

the wharton school of the university of pennsylvania san francisco, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

executive advanced educaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxtion program                                  2002

stanford university palo-alto, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

master of business administration in marketing                                                                           1997

universidade de sao paulo são paulo, brazil

dissertation: marketing for the services sector

post graduation in business administration and marketing                                                          1999

universidade mackenzie são paulo, brazil

bachelor of electricaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl engineering                                           1992

fundação armando alvares penteado (faap) são paulo, brazil

additional training & seminars

caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxreer and organization insights                                          10/2009

introduction to blogging completed                                                                                           10/2009

virtual events best practices                                                                                                      09/2009

exercising influence: building relationships and g                                                                      11/2008

financial fundamentals i-coach                                                                                                  06/2008

influencing and motivating others                                                                                               06/2008

web 2.0 for business users                                                                                                       01/2008

web technologies                                                                                                                     12/2007

basic financial acumen                                                                                                             11/2007

segmentation part 2                                                                                                                  06/2007

enged sbe, establishing a business mindset                                                                            05/2007

enged sbe, taking charge of organizational change                                                                 05/2007

diversity and inclusion awareness                                                                                              05/2007

financial fundamentals v1.0                                                                                                       05/2007

enged sbe, criticaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl thinking and problem solving                 03/2007

enged smep: best practices in project management l                                                               02/2007

cdo finance, cisco finance essentials                                                                                      01/2007

working smart with outlook                                                                                                       11/2006

cisco lifecycle services - technicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxl support service              02/2006

introduction to cisco networking technologies                                                                           01/2006

cisco sales essentials v3.0                                                                                                       10/2005

partner opportunities through cisco lifecycle service                                                                   date

basic financial acumen                                                                                                                date

negotiating for results                                                                                                                 date

caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxreer and organization insights                                            date

                                                                                                                                                                       

 


anna morenoxxxxxx yyyyyyyyyyyyy x. yyyyyy

4784 mountaire place san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000 (408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com

anna morenoxxxxxx yyyyyyyyyyyyy x. yyyyyyanna morenoxxxxxx yyyyyyyyyyyyy x. yyyyyy

4784 mountaire place

san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000

(408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx270 c2448

annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com

 

 

 

 

[date]

 

 

 

[attention line]

[organization s name]

[address line 1]

[address line 2]

 

dear [insert name]:

 

this letter and the enclosed r sum are an expression of my interest in seeking a rewarding position as [marketing director] within your organization. i bring 15+ years of valuable experience which makes me an excellent match for your advertised position.

 

you will gain a dedicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxted and motivated individual who caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxn communicaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxte well with all levels of the organization. i am able to inspire others to achieve common goals and create customized solutions to complex problems. expertise in services marketing strategies, borderless networks, project management, and leadership and team building are some of my strengths. i am multi-lingual with international experience.

 

i would appreciate the opportunity to meet with you to discuss how my skills and background might fit in with [organization name s] current and future needs.  please do not hesitate to contact me for further information or to arrange an interview that best suits your schedule.  thank you for your time and consideration.

 

sincerely,

 

 

 

anna moreno

 

enclosure


anna morenoxxxxxx yyyyyyyyyyyyy x. yyyyyy

4784 mountaire place san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000 (408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com

anna morenoxxxxxx yyyyyyyyyyyyy x. yyyyyyanna morenoxxxxxx yyyyyyyyyyyyy x. yyyyyy

4784 mountaire place

san josexxxxxxxxxxxxxxxxxxxxxxxxxxxxxx, caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 95138xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx0000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 000000000 xxxxxx xxxx , xxxx , xxxxx 00000

(408) 391-3601xxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxxxxx-xxx-xxxx270 c2448

annmoren@cisco.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.comabc@xyz.com

 

 

 

 

[date]

 

 

 

[attention line]

[organization s name]

[address line 1]

[address line 2]

 

dear [insert name]:

 

thank you for meeting with me on [day]. i thoroughly enjoyed discussing the prospects of working for your organization. i continue to believe i caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxn bring [company name] refreshing insight and energize those around me to increased efficiencies.

 

my background demonstrates my ability to successfully interact with individuals from diverse cultural backgrounds, and i am a diligent and motivated employee with a solid background of skills and accomplishments. given the opportunity, i believe that i would be a valuable asset to your organization.

 

thank you, again, for sharing your time and insights regarding this position. i enthusiasticaxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxlly await your caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxll to update me on the status of my caxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxndidacy.

 

sincerely,

 

 

 

anna moreno

 


 [it1]please, use the same font, and keep the color black or grey.

 [it2]not sure what you mean by this. the tense of the sentence mixes past and present c needs to be fixed.

 [it3]sentence is too long. may want to break in 2 paragraphs

 [it4]can you please replace clientele with another noum

 [it5]these 2 jobs are important. please include  them in the cv with more  detail

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