yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

profile of qualifications

 

enthusiastic, challenge-driven project manager specializing in product / program marketing, project design / development, strategic analysis, business planning, and customer communications eager to utilize broad scope of industry experience toward maximizing an employer s bottom-line results.  top-performer with the ability to identify and execute win-win corporate initiatives with customers and business partners to achieve substantial market gains and solid leveraging in highly competitive territories.  excellent communicator who builds strategic alliances / associations with business professionals and client base to fuel revenue growth.  ambitious self-starter who can plan, delegate, and complete multiple project tasks within deadline- and budget-focused environments.

 

career highlights

 

         achieved highest year-over-year enrollment growth within a small business online community by distributing a quarterly email newsletter.

         successfully managed small business online community market budgets to a 0 variance.

         designed and executed an innovative one-click sign off splash with a successful activation rate.

         led all digital signage efforts for high-profile banking centers, times square, victory park, and additional nyc-based exterior fixtures.

         spearheaded the launch of the company s first deposits affinity myexpressions banking campaign.

         reduced merger confusion and mitigated associated risks by successfully executing comprehensive mbna customer communications while increasing customer satisfaction, bank of america brand awareness, purchase reconsideration, and retention rates.

         improved creative processes and procedures for 3^rd party online advertising initiatives.

         coordinated a large-scale move for a relationship management staff impacting 100+ associates.

         directed the development of premier banking atm ads and statement inserts, along with supporting associated online banking sweepstakes, employee expos, and online banking demos for bankofamerica.com.

 

professional synopsis

 

 

marketing project manager i business deposit digital marketing (2007 c present)

         apply dynamic leadership talents toward designing and executing an integrated save time save money campaign to include promoting all digital products, online banking, business tools, checking, small business online community, and add it up® programs.

         maximize sales, profit, and roi targets by effectively analyzing and modifying diverse digital tactics, along with developing strategic plans and marketing initiatives for all business deposit products and savings / checking / debit lines.

         schedule and produce all digital marketing materials for small business deposits to include bankofamerica.com, 3^rd party display advertising, paid search, and natural search words / phrases.

 

channel development manager i banking center marketing (2006 c 2007)

         drove business growth by managing all quality checking point-of-sale strategies to include executing keep the change, customer referral, myexpressions banking, and additional programs (i.e. static fixtures and digital assets).

         contributed strong organizational skills toward creating and / or revising deposit-based marketing rack brochures, along with reducing unnecessary clutter from high-volume banking centers to streamline marketing operations.

         interfaced with savings / checking / debit lines of business partners and external agencies as a point-of-sale marketing liaison, as well as serving as a contributing marketing partner to program managers in coordination with the development of key marketing plans.

 

marketing project manager i mbna transition (2006)

         effectively managed and implemented multiple early transition impact communications by positioning statements to develop reassuring customer change messaging, along with directing and delivering additional campaigns on-time and within set budgets.

         optimized customer communications success by coordinating targeted efforts with advertising agencies to include overseeing marketing briefs, production schedules, creative development, copywriting / review, and on-site letter shop quality control / audits.

 

marketing project manager i ecommerce marketing (2004 c 2006)

         achieved flawless execution for online campaigns concerning 3^rd party advertising between bank of america and omnicom group agency to include actively consulting with business partners on profit-focused sales processes and offer optimization efforts.

         led the formulation of strategic business decisions for multiple concurrent projects totaling up to 50 campaigns per year.

 

additional job history with bank of america

 

marketing assistant (2002 c 2004) • administrative assistant (1999 c 2002)

 

education and technical proficiencies

 

b.a., organizational communication                                                                                                                               pfeiffer university

 

microsoft office • discovery • aprimo • simon • internet applications