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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 •xxx-xxx-xxxx •

business analysis / marketing professional

primary research ~ secondary market intelligence ~ sas/spss analytics


results-driven business development executive eager to offer cross-functional leadership, research and data analysis and communications talents toward supporting an employer in achieving key performance objectives.    

key skill sets


marketing process oversight • business intelligence/analytics • concept development • human capital management

brand awareness • collaborative relations • statistical analysis • program implementation

relationship cultivation • viability and longevity planning • business expansion

business process development • comprehensive business analytics



         strong analytical background with the ability to work independently on multiple projects with specialized experience in: information management, tactical product branding and exposure initiatives, marketing research, business analytics, strategic business intelligence, database analytics, operational efficiency practices, effective communication techniques, strategic planning, organization development and change management.

         skilled at managing multiple projects and leading teams in cross-functional, concerted efforts.

         experienced in utilizing/interpreting syndicated volumetric data. (e.g nielsen)

         experienced in presenting research findings and strategy recommendations to senior executives both nationally and internationally.

         technology savvy and astute in numerous software applications and platforms including: spss, sas, microsoft office suite.

         proficient with databases like factiva, multex, one source, hoovers, d & b, global insight, capital iq.

         extensive exposure to statistical techniques like correlation, linear regression, logistic regression, factor analysis, etc in a wide range of business issues, including: score card development, marketing effectiveness, brand choice, customer satisfaction and loyalty.

transferable competencies


         demonstrate dynamic leadership qualities and strong communication skills in successfully steering planning meetings and delivering comprehensive strategies.

         capable of in-depth research and data analysis with the purpose of improving brand awareness and product exposure to various market segments.

         develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in a proactive manner. 

         stay abreast of most up-to-date research and data in order to offer most viable services to client base. 

         resolve issues quickly through careful data analysis including technical and functional information.

         actively collaborate with multidisciplinary teams and departmental resources to optimize operational efficiency.


academic training & additional information


         mba (2 years completed), vishwa bharati university

         bachelors degree (honors) c economics (emphasis in mathematics and statistics), calcutta university

         specialized training: greenbelt methodologies

         accolades: awarded bronze award & certificate of recognition for the outstanding contribution to the growth of the kolkata site as well as spot & bronze award for exemplary quality, effort & teamwork displayed in different projects.

select projects & key clients


         general consumer survey of tobacco market for evaluating key market and brand performance for national & international markets (south africa, japan, cuba etc)

         usage & attitude study for various fmcg categories, concept test , pack test,  product test ,total offer test , simulated test marketing, brand launch monitoring

         analyzing & tracking of campaigns pertaining to various products to check their effectiveness in term of response rate and sales conversions

         aided focused targeting of relevant individual solutions by new atm channel by identifying customers who made any foreign currency purchases either abroad or in uk through travel agents.

         identified e-marketing preferences across segments of the customers who'd bring the best return on email marketing activities. analyze customer preferences pertaining to channels of contact for more focused targeting.

         new market opportunity analyses which included market attractiveness, market potential analysis, potential market size estimation and financing opportunity.

         conducted industry analyses, swot analyses, demographic and psychographic analyses, sector research, benchmarking and competitor assessments and mapping.   

         conducted numerous and thorough customer satisfaction and loyalty surveys and compiled in-depth reports for executive management.

         worked with several high profile clients including: british tobacco, colgate-palmolive, general electric and nissan.


professional synopsis


insights director

imrb international (kantar group / wpp)                                                                                  2008-2010


         primary responsibilities: identify new business opportunities and understanding the needs of the business, its strategic direction and identifying initiatives that will allow a business to meet those strategic goals primarily in the tobacco category, personal care categories, oral care and foods for national and international clients.

          conducted cost benefit analysis of the projects including feasibility studies, assessment of the requirements, interfacing and commissioning.

         spearheaded various research projects for clients in compliance to quality standards from conceptualization to planning, executing, fieldwork management and final delivery.

          provided training to new research associates and supervising their project related activities.

         led and managed a team of analysts working on the imrb tgi surveys team (target group index or tgi is a continuous survey, which measures consumer purchasing habits, media exposure.)


assistant manager (marketing analytics team)

hsbc data processing india                                                                                                                  2007


         primary responsibilities: acted in the capacity of member of the personal segment analysis team that provided marketing analytics support for the uk market.

         managed oversight of  large data warehouses storing  approximately a customer of 10m pertaining to various demographic and psychographic facets.

         provided insight into customer and prospect behavior to predict future needs and value.

         analyzed customer propositions pertaining to marketing, product management and network sales by looking at customer strategy, segmentation, contact methodology, and support for product analysis.     


consultant (strategic business & market intelligence team)

genpact (ge capital international services)                                                                             2004-2006


         primary responsibilities: aided in strategic decision making for various businesses by integrating and supplementing both primary and secondary research.

         gained vast understanding of industry structure, drivers and leverages and tracking industry trends, provide recommendations.


earlier experience


- client service executive, nielsen (acnielsen)

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