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yyyyyy x. yyyyyy

9 lenox court, #0000 xxxxxx xxxx , xxxx , xxxxx 00000

xxx-xxx-xxxx

abc@xyz.com


objective

 

performance-driven sales and marketing specialist eager to contribute expertise toward supporting the employer in optimizing competitive leveraging and revenue as a key team member.


profile

 

offer comprehensive background in sales, marketing, and event planning, with extensive experience in trade show planning, marcom, and marketing analysis. consistent results in achieving fiscal and organizational objectives. talent for defining and resolving discrepancies to avoid unnecessary cost expenditures. strong leader who excels in training and directing top-performing teams. effectively establish and manage key relationships with decision makers and strategic partners. areas of expertise:


 

event planning market penetration team leadership research & analysis

relationship building public relations market research branding

strategy development communication skills advertising budget allocation


career background

 

sony electronics, usa                                                                                                  2005-present

associate marketing manager/events planner, security products group/visual imaging products

  resourcefully capitalize in high-profile national tradeshow venues to drive market penetration and business growth; proficiently develop effective presentations and displays to capture target market attention.

  strategically plan and coordinate events to maximize use of resources while controlling costs and meeting company needs.

  optimize use of financial resources by cost-effectively developing and administering advertising and trade show budgets as wells as persuasively negotiating and efficiently administering hotel, banquet, and talent contracts.

  demonstrate dynamic communication skills in effectively creating and producing quality marketing tools, correspondence, forms, and related written collateral.

  innovatively develop and launch targeted marketing strategies to optimize performance, including promotional programs, e-mail blasts, external newsletters, and monthly marketing bulletins.

  collaborated directly with marketing managers on advertising campaigns for sony security products and visual imaging products businesses.

 

sony broadcast and professional business solutions company                                                 2003-2005

executive assistant/meeting planner to stephen e. jacobs, senior vice president

  proficiently developed detailed daily sales reporting tools instrumental to providing sales and management team in measuring performance and defining effective sales/marketing strategies.

  applied strong organization and planning skills toward efficiently managing tradeshows and events, as well as coordinating meetings, calendars, travel, and conference calls.

  proactively created executive powerpoint and meeting presentations, as well as organization charts.

 

 

 

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michele c. callazo                                                                                        page 2 of 2


 

career background continued

 

 

trade show and exhibits group                                                                                     1999-2003

expense analyst

  directly managed and led all aspects of logistics for national trade shows, with strong focus on optimizing productivity, efficiency and performance.

  arranged all lodging, dining, and meeting events and schedules.

  exhibited strong attention to detail in fulfilling all trade show sales and website leads, as well as tracking invoice payments for cost analysis.

  relied upon to generate company purchase orders and agreements, ensuring accuracy and timely completion.

 

additional experience

 

media applications systems

staff accountant


education & professional training

 

bachelor of arts in communications, journalism concentration - saint thomas aquinas college, sparkill, ny

measuring and maximizing roi - american management association, ecu credits


technical skills

 

all windows and xp applications; pir; sap/bw; star/java; oracle; smaps buyer

 

 

 

 

 

 

 

 

 

 

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