career objective                              

results-driven online advertising specialist and mba candidate eager to contribute search engine marketing skills and sharp business acumen towards supporting the employer in increasing internet presence and sales

profile                                                

ø  offer solid, hands-on search engine marketing (sem) experience with expertise in developing paid search advertising campaigns

ø  effectively identify and capitalize on opportunities to penetrate and develop markets; provide client-specific solutions for a diverse account base

ø  demonstrated ability to grow internet presence, drive brand awareness, and boost sales

ø  unique blend of business savvy and technical aptitude

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  consistently achieve critical deadlines and maintain superior levels of client satisfaction

 

~ technical proficiencies ~

google adwords ~ google analytics ~ yahoo! marketing solutions ~ marin bid management software ~

ms office (word, excel, powerpoint, access, outlook) ~ adobe photoshop ~ indesign ~ web design

education                                           

university of phoenix, online program                                                                                  anticipated graduation 2010

studies toward master of business administration in marketing

 

pace university, pleasantville, ny                                                                                                          2007

bachelor of business administration; marketing concentration: advertising & promotion

 

~ affiliations & special projects ~

member, pace university marketing association

participant, advertising team workshop

competitor, national student advertising competition (nsac)

professional experience                

pay-per-click (ppc) campaign manager, cunet, paramus, nj                                                               5/08 c present

• successfully generate a high volume of qualified internet leads for for-profit education, career training, and financial aid companies
• define client goals and strategically develop customized paid search campaigns to efficiently achieve increased targeted traffic essential to continued business expansion
• actively follow emerging search engine features, algorithms, and trends; monitor performance and continually update campaign to optimize results
• work closely with search engine representatives and external marketing agencies to provide knowledgeable and integrated customer service

 

traffic coordinator, vogel farina, summit, nj                                                                                       11/07 c 1/08

• effectively coordinated multichannel advertising projects for this strategic marketing and communications agency specializing in serving clients in the healthcare industry
• executed administrative functions including preparing status reports, managing project billing, and organizing internal activity; maintained open lines of communication with client and delivered exceptional service

 

vehicle coordinator, leo kaytes ford, warwick, ny                                                                              6/00 c 5/08

• entrusted with a broad range of duties for this established dealership; drove customer interest and sales through strategic product placement, buzz marketing, participation in special events, and local promotions
• directed product flow and oversaw day-to-day vehicle movement; played an integral role in b2b negotiations and helped close key deals

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a insert specific job title capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include extensive experience improving clients sales through expert use of search engine marketing (sem) and web analytical tools.  i am adept at developing and implementing customized internet marketing strategies that produce results and increase revenues.  my sharp business acumen, strong project management, and dynamic technical skills have consistently proven instrumental in my success.  to complement this background, i am currently working towards my mba in marketing.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your company, and look forward to interviewing with you in the near future.

 

sincerely,

 

yyyyyy x. yyyyyy

 

 

 

 

 

date

 

 

 

contact name

company name

address

city/state/zip code

 

dear _______________________________:

 

i would like to thank you for providing me the opportunity to interview with you and discuss the exciting insert specific job title position currently available with your company.  having gained a deeper insight into the job requirements and your objectives, i am confident you will find me a valuable asset in achieving your goals.

 

as discussed, i am an enthusiastic, disciplined team player eager to launch a successful career as a dedicated member of your staff.  i believe you will find my excellent customer service, search engine marketing, and analytical skills vital to your operations and look forward to contributing to your success.

 

should you have any additional questions, or to discuss future employment opportunities, please feel free to contact me at your earliest convenience.  again, thank you for the enlightening interview.  i look forward to your response.

 

sincerely,

 

yyyyyy x. yyyyyy