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alessandra peruzzo
0000 xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx abc@xyz.com
results-driven, achievement-oriented sales, marketing and management specialist with expertise in domestic/international marketing, promotion and sale of high-end fashion and designer collections
profile
ø have successfully launched, built and operated profitable consulting business, showrooms and stores
ø effectively identify, develop and facilitate targeted strategies to optimize brand identity, competitive market leveraging and public relation initiatives
ø successfully conceptualize, develop and drive international advertising campaigns and shows
ø extensive background in working with top international designers, stylists, photographers, and publishers/ editors
ø proactive leader who builds and leads top-performing teams and effectively collaborates with key stakeholders to achieve goals
ø dynamic communication skills; multi-lingual, with fluency in english and italian as well as conversational french language
professional experience
giuseppe zanotti design 1999-present
pr/communications
actively collaborate in and consult on pr and communication activities supporting all marketing drives
effectively steer full international ad campaign process from concept through execution
work with top international stylists and photographers to maximize marketing and promotion results
showroom-sales manager
selected to spearhead scouting for initial flagship ny boutique location and subsequently directed all aspects of staffing, sales and buying
facilitated both domestic and international/european shows and markets
partnered with designer in defining market demand and industry trends, developing collection and facilitating brand image and growth
successfully promoted collection to major, high-profile publications and cultivated productive relationships with editors to build brand name and identity
apropo showroom c ny 2006-present
vp/owner
operate multi-brand accessory and ready-to-wear showroom, with accountability for managing 10-member team; effectively train and direct staff in sales, merchandising, presentation, and related strategies for driving revenue growth
personally select collections and actively participate in national and international trade shows
iris ny 2007-present
buyer and management support
launched collaborative effort with company on a consultative level and hired to drive diverse facets of store operations
strategically buy product/merchandise based on consumer trends/market demand to boost sales
provide expert guidance/leadership in determining and implementing best practices for achieving solid operational and financial performance
prior experience
women s department manager, etro ny; 1997
accessory sales associate, prada ny; 1996
education
degree, public relations and communication, yulm university-milan, italy
degree, language school, sacro cuore-padova, italy
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