0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com

 

client-focused, results-driven professional eager to contribute broad scope of sales, marketing, and retail management talents toward maximizing a progressive company s bottom-line results.

 

ø  excel at identifying lucrative sales opportunities and defining targeted strategies for capturing new business accounts, developing existing clientele, and achieving solid leveraging in highly competitive markets.

ø  possess dynamic communication, consultation, and presentation skills vital to optimizing sales performance; effectively interface with all corporate representatives through to executive level.

ø  develop first-rate marketing plans to secure solid business retention and achieve desired profit objectives.

ø  adept at building critical client relationships and professional networks.

 

ø  achieved consistently high closing sales ratios and regularly attained outstanding client-based survey ratings.

ø  spearheaded a dynamic new image branding campaign for a company s 39^th year of business to include personally recruiting a top-performing agency for the design and implementation of strategic initiatives.

ø  managed a $150,000 annual advertising budget by proficiently utilizing the percentage-of-sales method.

ø  analyzed cost-effective competitor pricing to locate superior suppliers and maintain marketplace dominance.

 

ø  applied dynamic presentation and negotiation talents toward successfully marketing and selling wide-ranging pool designs and equipment to a broad-based clientele, including personally designing custom site plans and preparing profitable individualized proposals.

ø  expertly defined and executed targeted sales / marketing action plans instrumental in generating business and developing a large-scale client base to maximize revenue performance.

ø  demonstrated a comprehensive knowledge of all company products and services to serve customer needs.

 

 

ø  strategically steered company-wide marketing communications and media placement efforts to include successfully directing all advertising campaigns and promotional activities.

ø  forecasted annual target market share and monthly sales goals in compliance with key corporate objectives.

ø  optimized bottom-line profits by developing exceptional quarterly sales promotions with the support of a results-driven sales staff, as well as authoring valuable press releases for newspapers and industry publications.

ø  liaised between advertisers, artists, clients, and media contacts to ensure seamless operational processes.

ø  represented the company in two high-profile annual industry tradeshows which was instrumental in analyzing target markets to develop profitable new business opportunities.

 

 

ø  contributed outstanding leadership skills toward the successful operations of two swimming pool and patio stores, including actively networking between store management and a corporate office to boost organizational productivity and performance.

ø  built valuable customer relationships to achieve essential business retention, as well as implementing creative point-of-purchase and associated interior merchandise displays to create an appealing store environment.

 

additional professional roles held prior to 1997

bachelor of science in marketing                                                                       university of central florida

two-year program in swimming pool maintenance / construction                      brevard community college

 

0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx • abc@xyz.com

 

 

 

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging and rewarding [ insert job title ] role within your progressive organization, and am submitting my resume for your review.

 

i am eager to apply my broad scope of experience in sales, marketing, and retail management toward actively supporting the maximization of your company s bottom line.  i excel at identifying lucrative sales opportunities and defining targeted strategies for capturing new business accounts, developing existing clientele, and achieving solid leveraging in highly competitive markets.

 

please note that i have achieved consistently high closing sales ratios and regularly attained outstanding client-based survey ratings with past employers.  i have also successfully spearheaded a dynamic new image branding campaign for a company s 39^th year of business to include personally recruiting a top-performing agency, as well as proficiently managing a $150,000 annual advertising budget through valuable percentage-of-sales methods.

 

you will find me to be a client-focused, results-driven professional who has demonstrated dynamic communication, consultation, and presentation skills vital to optimizing sales performance, as well as expertise in developing first-rate marketing plans to secure solid business retention and achieve desired profit objectives.  in addition, i can effectively interface with all levels of corporate representatives through executive level, and am adept at building critical client relationships and professional networks.  for these aforementioned reasons, i believe i will prove to be an incredible asset to your team.

 

i look forward to hearing from you in order to discuss an available opportunity for which i am qualified.  i may be reached as indicated, and thank you in advance for your time and consideration.

 

sincerely,

 

 

 

theresa u. payton