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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



profile of qualifications


profit-focused marketing professional specializing in strategic analysis, program development, project management, team building, and client / customer relations within the telecommunications industry eager to offer 20+ years experience toward supporting an employer in maximizing bottom-line results.  top performer who excels at identifying lucrative business opportunities, defining new organizational strategies, and attaining solid leveraging in competitive markets.  integral leader who proactively analyzes market potential to ensure positive brand awareness and consistent revenue increases.  excellent communicator who can prioritize, delegate, and manage multiple individual and team tasks within deadline-driven environments.  ambitious self-starter who demonstrates superior attention-to-detail and sharp troubleshooting skills.  holds project management certificate from george washington university.



key areas of expertise


marketing management                          product / services positioning                     program development                    team building

strategic analysis / planning                    process improvement                                 tradeshows / conferences             training / development

client / customer relations                     policy / procedure development                 budget management                       workflow prioritization



career highlights


         spearheaded marketing / communications teams efforts to develop and implement an analyst engagement program in support of vertical programs to include introducing critical briefings with state and local government teams.

         enhanced bottom-line results by favorably positioning at&t products, services, and strategies with industry analysts to include directing activities with small and medium business segments, consumers segments, vertical markets, governments, and conferencing services.

         created a highly visible analyst accolades and awards program via the at&t internet ( with a total number of 2009 web hits exceeding 100,000, as well as showcasing at&t s 3rd party recognition of products and services.

         successfully launched first-ever at&t local service advertising campaign within 5 rigorous target markets to boost overall revenue.

         established and participated on a team to clear backlogs of rejected billing to accounts for annualized revenue of $8.1 million.

         decreased expense budgets from $35 million to $25 million in less than 2 years by managing the first-ever ncr 3600 installation within its departments to include supporting aggressive customer migration from legacy mainframe technology to a distributed processing environment and provisioning voice / data / video services for union contract negotiations in washington, dc.

         drafted and disseminated a key report for an at&t chairman s analyst meeting that became a company standard.

         led a solutions-focused support team to achieve a nationwide #2 customer satisfaction rating.

         attained prestigious honors in the at&t achievers club and at&t summit club for excellence in job performance.



noteworthy professional awards


chief marketing officer award (2009) • building success through marketing award (2006) • cmo pinnacle award (2005)

outstanding leadership and project management award (2005) • at&t business service excellence award (year)



professional synopsis


at&t, bedminster, nj / bridgewater, nj / piscataway, nj                                                                                                  1989 c present


marketing manager analyst relations (2003 c present)

         apply dynamic leadership talents toward directing all marketing operations to include building strong relationships with industry analysts to secure favorable disposition of business solutions products, services, and strategies supportive of fortune 1000 partnerships.

         develop detailed briefing packages encompassing analyst bios, relevant analyst reports, background information, and balance of trade information to include creating innovative presentation materials and ensuring all follow-up items are completed as planned.

         coordinate efforts with marketing and public relations teams to communicate positive at&t products / services brand images.

         design, develop, and execute key components of an analyst relations program to include proficiently supervising team operations, tracking data, administering budgets, creating diverse communications (i.e. website, newsletter), and handling spokesperson training.

         maximize analyst and industry recognition by comprehensively managing all facets of annual conferences and at&t events, along with ensuring related analyst content and accolades are fully leveraged at all times.

yyyyyy x. yyyyyy

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resume page two



professional synopsis (continued)


at&t, bedminster, nj / bridgewater, nj / piscataway, nj (continued)                                                                           1989 c present


strategic marketing manager at&t enterprise (2002 c 2003)

         led results-driven merchandising plans development and implementation to include managing multiple programs, i.e. research / analysis, analyst / customer relations, communications, advertising / target media, product information, sales / marketing, and web development.

         optimized plan processes by creating objectives, managing deliverables, and completing initiatives on time and within set budgets.

         developed and maintained headline news the latest and greatest on company website launched in 2002 to include conducting daily industry scans for news on key competitors and at&t local service activities data.


product marketing communications manager at&t local service (1998 c 2002)

         strategically steered internal / external communications for the national launch of at&t local service to business customers to include leading a voice marketing communications team responsible for internal / external messaging within company intranet / internet websites.

         developed procedures and training programs for at&t local service, and worked with internal content owners to ensure data accuracy.

         played a vital role in improving sales, product awareness, and brand image via participation in at&t tradeshows and customer forums.

         directed all-inclusive customer messaging aspects, along with managing contracted employees and developing processes across multiple organizations to guarantee timely customer notification via bill messaging and direct mail campaigns of 150,000+ pieces.

         supported company in sustaining / developing business by participating on project teams with growth and global segments and customer care to implement processes to assure market entry introductions with minimal risk and maximum use of order management capacity.


market entry results manager at&t local service (1996 c 1997)

         contributed sharp analytical skills toward managing market entry results of a new at&t local service to include reviewing / evaluating regular reports, producing market sensing data, and examining underlying processes to attain resourceful nationwide problem resolution.

         initiated an adjustment policy team consisting of product management, billing, customer care, offer management, and legal staff.

         provided sales / marketing input, developed credit dispute guidelines, and synchronized at&t local with standard long distance.

         served as a plan of record recovery team member responsible for order backlog review and strategy development to prevent future problems which encompassed creating tactics for optimal use of order management capacity via prioritization and funnel management.


national account manager corporate information technology services (1991 c 1996)

         drove national accounts success by providing key technical solutions for data processing, data connectivity, and premise voice / data / video communications, along with ascertaining customer-specific strategic objectives and tactical plans to enable clientele to achieve goals, reduce operating costs, and improve profitability.


marketing support specialist manager (1989 c 1990)

         built top-performing teams responsible for the successful installation, staff training, and customer support satisfaction of new phone systems to include organizing workflow to maximize use of resources and meet all sales, recordkeeping, and installation objectives.


additional professional roles held prior to 1989



education and professional development


bachelor of science in business management (3.98 gpa)                                                                                       university of phoenix


project management certificate                                                                                                                   george washington university


key project management coursework

quality process management • managing organizational projects • contracting • project leadership & management • risk management

project scheduling & cost control • project management applications


at&t school of business & technology coursework

offer management • marketing communications • strategic marketing for maximum profitability • product management concepts • finance

client server architecture • introduction to data communications • implementing client / server systems • high-speed networks

yyyyyy x. yyyyyy

(xxx-xxx-xxxx •









hiring agent name


company name


city/state/zip code




i am currently seeking a challenging [ insert job title ] role, and am submitting my resume for your review.


i am excited to offer your company 20+ years of solid marketing, strategic analysis, and product / services positioning experience, as well as strong program / project development, team building, and client / customer relations skills, toward maximizing your bottom line and ensuring continued marketplace dominance.  i excel at defining targeted marketing strategies for capturing new business, developing new / existing clientele, and attaining superior leveraging in highly competitive markets.


to complement my background, please note that i hold a b.s. in business management (3.98 gpa) from the university of phoenix and a project management certificate from george washington university.


currently, as marketing manager (analyst relations) for at&t, i apply my dynamic leadership talents toward directing all analyst relations-based marketing operations instrumental in enhancing company revenue while improving overall product / services awareness and brand image.  within this role, i successfully increase profits by favorably positioning at&t products, services, and strategies with industry analysts to include managing comprehensive corporate activities with small and medium business segments, consumer segments, vertical markets, governments, and conferencing services.  as this is just a sampling of my background, please kindly refer to my enclosed resume for additional experience.


you will find me to be a results-focused professional who is adept at researching and analyzing trends and performance metrics to determine optimal marketing strategies. in addition, i can plan, delegate, and manage multiple individual and team assignments within high-pressure, deadline-driven environments while streamlining marketing processes to increase productivity, efficiency, and quality.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to your company.


i look forward to hearing from you in order to discuss an available opportunity for which i am qualified.  i may be reached as indicated, and thank you in advance for your time and consideration.






linda kent

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