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Yyyyyy x. yyyyyy                           

                                                                                                                                             xxx-xxx-xxxx 

abc@xyz.com

0000 xxxxxx xxxx , xxxx , xxxxx 00000

 

Business Development Executive

Communication Dynamics ~ Sales & Marketing Methodologies ~ Market Penetration

 

Results-focused Marketing, Advertising and PR Specialist eager to contribute talents toward actively supporting a dynamic organization in optimizing business performance.

 

Qualifications Profile

 

Ø  Strong analytical background with the ability to work independently on multiple projects with specialized experience in information management, fund raising expertise, effective customer service methodologies, sales and marketing processes, conflict management and effective communication techniques, research and data analysis, and strategic planning.

Ø  Designed successful marketing initiatives for several high exposure clients including; Coca Cola, Pepsi, Kellogg s, Captain Morgan, Dove, Mercedes, Dunkin Donuts, and Revlon. 

Ø  Comprehensive understanding of the sales and marketing arena due to advanced practical training and implementation.   

Ø  Excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of the organization.

Ø  Competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency, and the capacity to form cross-functional coalitions in order to ensure knowledge is shared across departmental lines.

Ø  Consistently focus on ensuring development of high-standard sales and marketing protocols. 

Ø  Proven ability to adapt strong process knowledge and technical skills to diverse organization needs.

Ø  Experienced at managing and tracking various types of marketing programs to gauge ROI and efficacy.

Ø  Build Business Cases by working with control and test stores.

Ø  Possess strategic agility and the ability to develop grassroots programs for current economic climate.

Ø  Professional and organized with Public Speaking Experience.

 

 

Functional Competencies

 

Ø  Demonstrate dynamic leadership qualities and strong communication skills in successfully steering planning meetings and delivering comprehensive strategies.

Ø  Capable of in-depth research and data analysis with the purpose of improving customer edification and comprehension of different products and services.

Ø  Enhance operational efficiencies by effectively delivering new-hire training in broad range of sales, ordering and customer relationship management software/systems.

Ø  Embrace organization initiatives and mission statement.

Ø  Develop and implement numerous protocols and policies with the purpose of identifying and resolving relevant client issues in a proactive manner.   

Ø  Increase customer loyalty and retention by establishing meaningful outreach programs.

Ø  Work to standardize cross-departmental protocols between various departments in order to break down silo mentality and increase knowledge sharing.

Ø  Skilled at managing multiple projects and leading teams in cross-functional, concerted efforts.

Ø  Stay abreast of most up-to-date research and data in order to offer most viable services to client base.  

Ø  Effectively hire, train, and direct top-performing staff supporting critical Mobile marketing Tours and Grassroots Programs.

Ø  Resolve issues quickly through careful data analysis including technical and functional information.

Ø  Actively collaborate with multidisciplinary teams and departmental resources to optimize training efficacy.

 

 

 

Key Professional Achievements

 

Ø  Completed in-depth POC Sales Analysis and presented findings regionally which resulted in Best Practices workshop being developed.   

Ø  Implemented Guest Loyalty Program which resulted in turning around declining customer counts.

Ø  Increased Sales around targeted DD/Circle K stores by 15 C 25% through strategic coupon offers.

Ø  Developed Crew Incentive program that increased AWDS $248 C $460 in targeted stores.

Ø  Executed POC Fundraiser Test that resulted in successfully raising $1,000 for Franchisee POC sales and $1,000 raised for non-profit

Ø  Increased On-premise Sales of Brand by 38% while effectively implementing and managing On Premise Activities.

Ø  Successfully opened ten new H & R Block locations prior to tax season for District Manager.

Ø  Exceeded goals for National Product Launch Coca Cola Zero.

Ø  Implemented Sponsorship for LPGA, exceeded goals for sample distribution and significantly increased Brand visibility.

Ø  Tested smaller Fund-raising Program for SMS and raised $1,000 during 2 week program.

Ø  Executed several programs that have won Marketing Awards within the Industry.

Ø  Developed multi-element Trade Area Canvassing Program.

 

 

Professional Career Track

 

Field Marketing Manager, Dunkin Donuts                                                                            2004-Present

 

  Primary responsibilities include comprehensive oversight related to marketing and advertising within 5 separate mediums, including; Radio, Newspaper Ads, Television, Direct Mail, and Coupon Books.  Specific functions include;

  Develop and Facilitate Grand Opening Plans within various markets including tracking all activities in order to maintain budget requirements;

  Collaborate with various city resources including; Mayor, Chamber of Commerce and various other city officials;

  Manage Advertising Fund for 5 markets in excess of  $223k;

  Allocate, track and approve invoices whenever necessary;

  Maintain positive vendor relationships and negotiate terms whenever appropriate;

  Negotiate Sports and other Sponsorships as well as organize Charitable Events, Source Sampling Events and other Community and Grassroots efforts;

  Ensure target demographic exposure goals are being met via current Media Plans;

  Create budget forecasts and allocate marketing activities against projections, adjusting as required;

  Collaborate with Operations Team, Franchisee s and Development Team and Training Team;

  Educate Franchisee and Managers on sales building tactics including suggestive selling, community outreach, B2B programs, and numerous additional marketing tactics.

 

Owner / Operator / President, Bellman Marketing & Design                                                     1994-2005

 

  Primary responsibilities included consulting with numerous businesses to increase sales revenues and increase overall customer base.  Specific functions included;

  Developed Marketing Plans, Grand Opening Plans and General Support initiatives;

  Created wide array of Marketing Materials as well as designed Business Cards and other collateral pieces;

  Coordinated sponsorship efforts and managed overall process;

  Conducted National Product Launches whenever needed;

  Developed and implemented numerous Turnkey Event Management Solutions for On Premise Promotions;

  Conducted hiring, recruitment, training and disciplinary actions for staff;

  Managed Mobile Marketing Tours & Grassroots Programs related to client specific needs.

 

 

Education

 

n Cuyahoga Community College

n Phi Theta Kappa / Honors Student

           

 

Yyyyyy x. yyyyyy

 xxx-xxx-xxxx / Abc@xyz.com

 

 

 

DATE

NAME HERE OF RECIPIENT

NAME HERE OF COMPANY

 

Dear RECIPEINT NAME:

Recent research into COMPANY NAME prompted me to immediately update my resume for your review.   Based on my knowledge of this company, I am very interested in interviewing for STATE POSITION YOU ARE SEEKING. I offer experience as a sales and marketing and business development specialist within numerous industries.  I believe you will find my work ethic, knowledge of communications and public relations, as well as my ability to articulate products and services an excellent fit within your company.  

 I am accustomed to integrating into various cultures and environments. I am experienced at managing and leading others as well as developing and implementing best practices models to increase efficiency and productivity across a wide range of marketing modalities.  This skill set allows me make an immediate impact on any industry.    

            I am an exceptionally hard worker and my peers consider me a strong team player.  My enthusiasm comes from utilizing my skill set to benefit the organization and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  I am also capable of assimilating into a new environment easily and feel that I could quickly become part of your team.  I enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. I am selectively seeking a company who is progressive thinking and in need of a professional who can make an immediate and positive impact on productivity and processes.

            After your review of my resume, I hope you will agree that this would be a mutually beneficial arrangement.  I plan to call you early next week. At that time, I can answer questions concerning my background and experience and we can discuss the desirability of an introductory meeting.  Please contact me sooner if you wish to talk before then.  I look forward to speaking with you.

Sincerely,

Yyyyyy x. yyyyyy

 

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