career objective                              
results-driven marketing and account management specialist eager to contribute extraordinary business development, administrative, and communication skills toward actively supporting the employer in optimizing sales and profits

profile                                                

ø  offer numerous  years of progressive marketing and account management experience, with strong background in administrative, organizational, and public relations functions

ø  demonstrated ability to provide excellent service for existing customers while expanding sales pipeline in highly competitive environments; manage key accounts, develop niche markets, administer major contracts resulting in high-revenue transactions

ø  effectively prospect, secure, and retain diverse client base; develop and implement innovative business development plans, promotional campaigns, marketing collateral, and online content

ø  cultivate long-term business relationships that increase exposure and sales revenues

ø  monitor trends and developments, including competitive services and marketing activities; successfully identify and capitalize on opportunities to penetrate and develop markets

ø  dynamic communication, presentation, negotiation, and relationship management skills; proficiently assess and respond to client-specific needs

ø  proactive team player equally effective in independent and collaborative environments

 

~ key achievements ~

         increased participation by 20% and client management satisfaction by 90% in american express s regional merchant-interfacing program

         launched concert-caused benefit responsible for raising more than $50k for the doug flutie jr. foundation for autism

         developed and managed the initial membership rewards merchandise category program guide yielding $33m in sales

         garnered $1m in annual savings with the introduction of an online portal supporting membership rewards points redemption

         cut customer service calls by 25% by implementing an improved fulfillment process for madison square garden partnership

         drove express cash product usage opportunities to generate $475m in receivables; introduced new marketing campaign responsible for $500k in sales, expanded prospect base by 10%, and increased average withdrawal per person by 5%

professional experience                

the action center for education and community development, far rockaway, ny                                                           2008 c present

administrative consultant

         steer operational and marketing functions for this for this non-profit organization committed to creating and facilitating model programs geared towards stopping at-risk behaviors for disadvantaged youth and their families within the rockaway peninsula community

         support the center s executive director and founder in effectively implementing school based programs, tutoring, and community events in line with grant and budgetary guidelines

         train, supervise, and assess performance of two deputy directors and three managers in daily operations; administer annual employee reviews

         design marketing strategies and collateral to promote community awareness and involvement with center mission

 

american express, new york, ny                                                                                                                                                    1989 c 2008

senior marketing manager, regional marketing                    (2006 c 2008)

         in recognition of exceptional performance, steadily progressed within company to attain ultimate position entrusted with creating, developing and leveraging new micro-market promotional campaigns for more than 30 client managers throughout the eastern region

         pioneered the american express restaurant week strategy; designed market selection methodology, marketing templates and reporting requirements

         directed the creation of locally oriented programs and secured business partnerships, coordinated the keep it local campaign in brooklyn, with more than 167 participating merchants and 25 exclusive offers, and directed the sell-in for the phase ii out of the blue local inspiration promotion with over 90 super-charged offers and 215 exclusive offers

senior marketing manager, business alliances (2001 c 2006)

         successfully negotiated contracts, developed forecasts, created marketing strategies, and monitored performance of partnerships with top-tier retailers and charitable organizations; worked closely with gap, banana republic, brooks brothers, and fortunoff, among others

         designated new membership rewards redemption categories and grew charity redemption options from 22 to 1m

         championed process improvements to increase cardmember satisfaction while lowering operating costs

 

continued

barbara lens-reveron                                                                                                                                                                                      page 2

 

manager, business alliances and co-brand (2000 c 2001)  

         established co-brand partnerships, negotiated contracts, launched new cards, and managed programs; oversaw key projects including golf, national restaurant association, knicks/rangers, and multiple sclerosis cards

manager, express cash (1997 c 2000)                                       

senior coordinator / analyst, welcome process group c early engagement (1996 c 1997)       

senior coordinator, student marketing / acquisition (1992 c 1996)

coordinator, ultra cardmember marketing (1989 c 1992) 

education                                           

fashion institute of technology, new york, ny                                                                                                                             1987

bachelor of science in marketing                                                                               

 

new york city technical college, new york, ny                                                                                                                          1984

associate s degree in marketing