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Dynamic, intelligent and articulate Business Professional with a solid understanding of international marketing, strategy development and business analysis, eager to integrate advanced communication, market research and technology savvy toward supporting the goals of a progressive employer.
Domestic and International Marketing Strategy
Problem Solving/Decision Making
Project and Account Management
Well adapted to Fast-Pace and Deadlines
Understand and Interpret Market Trends
Analyze Demographic/Consumer Behaviors
Business Analysis and Process Improvement
Global Strategy Development
Financial and Business Acumen
Persuasive and Effective Communicator
Work Well in a Team or Independent Environment
Bilingual - Mandarin and English
MS Office/SPSS Statistics/Access/Minitab
2010 to Present: Independent Planning Group Inc., Ottawa, Ontario, Canada - Project Assistant
Drive project management strategies and perform extensive data collection; analyze client information to determine market needs, and build a comprehensive customer database to optimize business relationships and results.
Apply dynamic communication and relationship building talents toward securing the trust and cooperation of key clients.
2010: China Resources/Oleochemicals Co., Ltd., Zi Bo, Shan Dong, China - Marketing/Research Assistant
Collected, studied, and analyzed information regarding North American cleaning product industry to assist in formulating and effective marketing plan; identified competitive landscape and consumer trends.
Analyzed and consolidated consumer information and data into centralized database.
University of Ottawa, Ottawa, ON - Telfer School of Management - Bachelor of Commerce, Major in Marketing
In Progress: Chartered Financial Analyst (CFA) Level 1 (Winter 2010)
2010: Winner, Winter Markstrat Competition
Competed in a competitive environment; formed corporate marketing strategies and tactics aligning with corporate vision, and received recognition for market insight and innovation.
2010: Winner, Intopia Business Simulation
Analyzed business environment to form strategic corporate vision; coordinated business functions, studied competitive landscape to determine appropriate market positioning.
2010: Finalist, Michel Cloutier Marketing Competition
Developed and implemented a primary and secondary market research project to gather data to formulate a highly effective promotion strategy designed to achieve marketing objectives.
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