~  Global Marketing Strategist eager to contribute expertise toward supporting a progressive organization in optimizing market share and revenue performance as a key team member.  ~

 

 

Adept at navigating promotional events, coordinating sales and marketing operations, and conducting in-depth market research and competitive intelligence. Exemplary skills in managing programs, projects, teams, budgets, and new product launches. Clear and concise communicator and a keen ability to accurately define and understand specific company needs and objectives. Critically analyze industry, emerging products, and market trends to plan strategies, effectively promote products, and optimize competitive positioning.  Able to relate to a wide range of people, establish immediate rapport, and foster long-lasting relationships crucial to advancing business growth. Highly skilled in delivering comprehensive product training to end users/clients to ensure and maximize satisfaction and success with product.

 

Selected Achievements:

• Leveraged significant product knowledge to steer cross-functional initiatives and grow sales for Maquet Cardiovascular by 8%.

         Formulate and execute strategic and tactical marketing plans for Maquet to propel sales and product registration into new markets (Asia, Latin America, Canada) while staying within budget. 

         Earned recognition in Master s Club (2006) for exceptional sales production and client service.

         Won Brilliant Partners Award in 2006 for outstanding performance and contributions.

         Recipient of The President s Award for exhibiting high Professional Growth in 2005.

         Captured 100%+ of sales targets for three consecutive years as Lead Clinical Account Manager for Datascope and increased revenues by $320K+.

         Instituted highly successful physician programs which grew revenue by $40K.

 

 

Maquet Cardiovascular, Fairfield, New Jersey, 2008 to Present

Global Product Manager

         Spearhead product-based activities for Cardiac Assist disposable lines generating $100M+ in sales. 

         Conduct extensive market research to identify trends and monitor competitive activity, vital to achieving successful new product development efforts.

 

Continued

 

 

 

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Professional Experience continued

 

         Resourcefully establish, launch and administer Peer to Peer programs, cultivate relationships with Key Opinion Leaders, and oversee development and distribution of marketing materials, sales tools, advertisements, and journal publications.

         Functioned as Editor of Intra-Aortic Balloon Counterpulsation Therapy Educational CD ROM.

• Proactively solicit customer feedback through surveys, questionnaires, and focus groups to define precise market requirements for development of new products. 

         Plan and orchestrate industry events featuring 150+ guests with accountability for budgets exceeding $200K.

 

Datascope Corp., Fairfield, New Jersey, 2003 to 2008

Clinical Account Manager

• Proficiently facilitated sales of Intra-Aortic Balloon Pump Counterpulsation therapy and products to 150+ hospitals throughout North Central region and provided product training to clients.
• Demonstrated exemplary talents in the complete sales cycle, with particular strengths in expanding existing accounts and maintaining 100% customer retention while converting multiple competitive new businesses.
• Educated, trained and supported doctors and nurses in proper use of clinical application.
• Functioned as corporate field trainer to assist in training new hires.
• Authored and created new training materials for company employees nationwide.

 

 

Bachelor of Science Degree in Nursing

The University of Iowa, Iowa City, Iowa

 

 

Practical Product Management C Pragmatic Marketing

 

Fundamentals of Marketing: Your Action Plan for Success C American Management Association