yyyyyy x. yyyyyy

5 langholm drive, st. albert, alberta   t8n 3m7

home:  (xxx-xxx-xxxx

cell: (xxx-xxx-xxxx

abc@xyz.com

 

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/province/postal code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a senior-level marketing management capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as indicated in the accompanying resume, i bring to you a significant marketing background in the corporate environment, equally substantial experience in the non-profit sector, and a solid ability to analyze revenue growth opportunities through proficiency in customer/client relationship building, strategic planning, and market development. to complement these qualifications, i offer exemplary organizational, prioritization, presentation and communication skills which are essential in marketing management.

 

as a proactive contributor to your organization, you will find me to be a driven professional and stellar leader committed to supporting you in achieving your objectives through superior performance, integrity, dedication and initiative. i am confident that i could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

 

 

 

 

 

 

yyyyyy x. yyyyyy

5 langholm drive, st. albert, alberta   t8n 3m7

home:  (xxx-xxx-xxxx

cell: (xxx-xxx-xxxx

abc@xyz.com

objective

 

resourceful and focused senior management professional eager to contribute exceptional marketing, relationship-building, motivational, and leadership talents toward supporting a dynamic organization in optimizing performance.  

areas of expertise

 

         financial services & non-profit sectors

         direct marketing & telemarketing

         marketing strategy development

         budget development/management

         major gift programs & annual giving

         vendor and client relations  

         project management

         strategic planning & analysis

         program analysis & development

         interpersonal and communication skills

         marketing materials development

         trade shows and promotions

professional experience

 

canadian breast cancer foundation, 2004 to present

senior director, development

         apply dynamic goal setting and strategy planning expertise to define and continually surpass fundraising targets.

         oversee volunteer program administration and exercise strong leadership talents to manage, motivate and direct efforts of department staff.

         forge, nurture and maintain strategic relationships with national sponsors, cibc run for the cure committees, numerous corporate partners, and vendors.

         played a key role in creating major gifts program inclusive of building stewardship plan, identifying potential donors, and instituting major giving committee.

         championed cbcf s cibc run for the cure fundraising initiative in the prairies/nwt region yielding 67% of the foundation s revenue.

 

ge consumer finance canada, 1999 to 2004

senior marketing manager, marketing / product development       (2000 to 2004)

         spearheaded successful execution of home depot credit marketing programs to achieve year over year revenue growth targets.

         implemented, administered and diligently monitored commercial loyalty program for client.

         employed outstanding organizational strengths to manage vendor relationships, track and analyze marketing programs, and maintain ongoing client collateral, budgets, and annual marketing plan development.

         resourcefully conducted canadian cross-marketing (value-added) competitive analysis and devised framework for cross-sell initiative.

         directed comprehensive launch of wal-mart credit card program and identified programming requirements for new it platform.

         enhanced client service by standardizing marketing collateral program for generic dealer start-ups.

         produced visually-appealing and persuasive marketing materials for new powersports programs, actively supported trade show activities, and provided marketing it support.

 

continued ►

 

yyyyyy x. yyyyyy ~ page 2 of 2

 

continued from page 1

 

customer service manager, operations           (1999 to 2000)

         demonstrated exemplary coaching skills in evaluating, motivating and developing 20+ customer service associates, consistently emphasizing productivity, team cohesiveness,  professionalism, accountability, cost control, and customer courtesy.

         streamlined daily operations by leveraging external network of clients, marketing liaisons and vendors.

 

children s health foundation of northern alberta, 1997 to 1999

development officer

• as northern alberta children s miracle network (cmn) liaison, proactively orchestrated best practices sharing and implemented national cmn directives within local chapter.
• cultivated and managed relationships with national sponsors such as dairy queen, international order of forresters, toronto dominion bank and re/max, successfully boosting fundraising revenues and outcomes.
• supported corporate sectors in maximizing fundraising results and served as primary contact for private sector external fundraising initiatives.
• participated in budgeting, coordinating volunteer resources, and implementing special events (silent auction, balloon sales, etc.) for major fundraising initiative, annual snowflake gala.
• created, organized and administered annual giving campaigns, and efficiently executed yearly direct mail campaign.
• industriously promoted and nurtured volunteerism to optimize attainment of strategic and fundraising goals.

 

earlier experience includes key account management and marketing roles with ge consumer finance canada, 1984 to 1997.

education / professional development

 

management courses:

         presentation skills

         change acceleration process

         influencing skills

         green belt certification

         developing leadership excellence

         interviewing skills & techniques

         negotiation skills (wins)

 

madison institute for healthcare philanthropy c major giving  certificate

university of wisconsin c madison

 

business administration diploma, marketing

northern alberta institute of technology