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career objective
results-driven sales and marketing manager eager to contribute superior business development, communication, and client relation skills toward supporting the employer in optimizing financial performance
profile
ø offer more than 12 years of progressive marketing and communications experience, with expertise in managing major accounts and key territories
ø demonstrated ability to provide excellent service for existing customers while expanding sales pipeline in highly competitive environments; manage key accounts, develop niche markets, administer major contracts resulting in high-revenue transactions
ø effectively prospect, secure, and retain diverse client base; develop and implement innovative business development plans, marketing collateral, and online content
ø monitor trends and developments, including competitive services and marketing activities; successfully identify and capitalize on opportunities to penetrate and develop markets
ø dynamic communication, presentation, negotiation, and relationship management skills
ø proactive team player equally effective in independent and collaborative environments
professional experience
the beacon group & horizon logistics, tewksbury, ma 2003 c present
vice president, marketing & communications / co-owner / co-founder
- develop and implement comprehensive public relations and marketing communications strategies for this $20m start-up 3rd party logistics (3pl) and distribution company
- cost-effectively prepare and administer $250k annual corporate marketing and communications budget
- coordinate company participation in major national trade shows and industry events; activities include involvement in the beach classic (2004 c present) annual 2-day corporate golf outing for 150 clients and business partners as well as serving as an exhibitor at national conference on operations & fulfillment (2005 c 2010), warehouse education & research council (2005 c 2008), international food distributors association (2005 c 2007), and professional retail store maintenance (2007)
- position speakers for industry conferences including ncof (2007 & 2010) and vermont / new hampshire direct marketing conference (2006 c 2007)
- design innovative business development tactics ranging from social media campaigns to local media positioning to private equity entry strategies targeting 200 corporate stakeholders; produce website copy, sales collateral, press releases, and case studies
- cultivate long-standing business relationships and institute post-sale account management initiatives, including the customer care program; secured major clients such as swiss army brands ($3m project), feeding america (national client, 200 u.s. locations), fw webb (major account, 80 locations), greater boston food bank ($1m project), and jw pepper ($3m real estate and construction project)
wicked irish, l.l.c., lowell, ma 2009 c present
vice president, marketing & branding
- established acquisition and rebranding strategy for recently purchased internet retail brand; created new logo, developed brand, designed new ecommerce website, and managed promotional efforts
- successfully conducted 6-week fundraiser responsible for raising $20k,organized and executed wicked irish fest charity event for 2,000+ attendees, made radio and onsite presentations, and created advertising campaign for irish emigrant
continued
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abel-womack integrated handling systems, lawrence, ma 2000 c 2003
account executive
- generated $2.5m in annual department sales c the highest figure within assigned territory; provided exceptional customer service for major clients, includng appleseeds, polartec (malden mills), brockway-smith
idx systems, boston, ma 1998 c 2000
marketing communications manager
- proficiently supported the integration of corporate directives into marketing communications; created sales collateral for the largest corporate division and developed company s first live video webcast for 200 national clients
~ professional affiliation & additional experience ~
officer, ambassador, director of programs, warehouse education & resource council 2004 c present
~ publications ~
author, standing the test of time (editorial), lowell sun, february 2009
operations & fulfillment advisor, be sure to look in the mirror, april 2006
operations & fulfillment advisor, buy & hope vs. plan & execute, march 2006
contributing writer / blogger, hr insights insert dates
~ community activity ~
tbg/horizon logistics annual thanksgiving food drive benefitting merrimack valley food bank 2004 c present
walk now for autism speaks (greater boston) 2005 c 2007
saints medical center, golf committee, 2008 c 2009
education
college of the holy cross, worcester, ma 1997
bachelor of arts
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