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yyyyyy x. yyyyyy
450 w. 17th st., apt. #0000 xxxxxx xxxx , xxxx , xxxxx 00000
abc@xyz.com
(xxx-xxx-xxxx
career objective
results-driven marketing director eager to apply exceptional strategic planning, internal team building, and client relations skills toward actively supporting the employer in increasing operational and financial performance
profile
ø offer more than six years of progressive marketing experience, with expertise in developing and executing 360 promotional strategies that maximize roi
ø successfully identify and capitalize on opportunities to penetrate and develop markets, grow internet presence, create and execute campaigns, generate marketing collateral, secure media placements, and drive brand awareness and sales
ø proactively monitor industry trends and developments, including competitive services and marketing activities; demonstrated ability to succeed despite unstable market conditions
ø solid record of building, leading, and managing top-performing support teams; plan and coordinate workflow and human resources for optimal coverage while containing labor costs
ø dynamic communication, presentation, negotiation, and relationship management skills
professional experience
account supervisor, marketing solutions, rosetta, new york, ny 2008 c 2009
- played integral role in developing proprietary automobile industry personality based customer segmentation model for high point automobile insurance; increased prospective customer response, conversion rate, and overall profitability through traditional and digital marketing
- designed new customer communications strategy for nationwide, managed crm and cross-selling efforts, promoted interactive client banking, and developed personalized product email and micro-site experience
- led 2009 launch of groundbreaking epilepsy biopharmaceutical for ucb; created branding, managed testing ensured regulatory compliance, and oversaw pre- and post-fda approval site development
senior marketing manager, oxygen media, new york, ny 2006 c 2008
- strategically planned and executed winning sales presentations, marketing campaigns, and special events in support of the agency and its clients; grew revenues by 36% through direct mail, monthly e-newsletters, and key category site development
- successfully coordinated inaugural oxygen media upfront event; selected venue, theme, video hot mixes, and talent
- garnered superior publicity for traveling boxing ring that visited more than 20 media agencies and received coverage from ny1, brandweek, ad week, and ad age
- recipient, ad ages grass roots award (2007)
senior account executive, tbwa \ chiat \ day \ tequila, new york, ny 2005 c 2006
- trained, supervised, and led team of highly productive account executives in developing and managing full service advertising campaigns; major projects included integrated sponsorships involving nfl, nascar, the torino winter games, and sprint/nextel
- drove interactive web design efforts and merging of sprint.com and nextel.com websites; developed and enforced brand standards on all web portals and interactive materials
- increased e-commerce upselling and attained superior customer retention rate for tbwa \ chiat \ day \ tequila clients operating in an already saturated, extremely competitive market
senior account executive, netexponent, llc, new york, ny 2003 c 2005
- in recognition of outstanding performance, steadily progressed within company to attain senior-level position working closely with ceo and responsible for establishing and growing relationships with high-profile clients, including the new york times, verizon online dsl, espn c the magazine, ulta.com, and the financial times
- planned and directed comprehensive brand management strategies from market research to product mix development to designing and executing print / tv / interactive / pos advertising campaigns
- entrusted with sole accountability for creative assets including banners, logo sets, ecommerce emails, site design, and text
education
bachelor of arts in international marketing / management, university of kentucky, lexington, ky 2003
- class president; co-captain, international economics debate team; president / rush chair / fraternity pledge president, sigma pi international fraternity
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