Digital Marketing Manager eager to contribute exceptional business development talents toward supporting the employer in propelling revenue growth, profitability and competitive positioning.

 

 

Google Adwords Certified Professional with solid capabilities in search engine optimization and marketing, web analytics, conversion tracking, strategic planning, and KPI development.  Excel in market research and analysis, delivering persuasive presentations, and driving collaborative efforts among cross-functional teams. Demonstrated strengths in link-building, landing page optimization (multivariate, A/B testing), PPC (paid search campaigns), affiliate marketing, and eCommerce development. Thrive on analyzing client/company challenges and navigating marketing initiatives to maximize business development, brand recognition, keyword ranking, and sales. Combine leadership and team-building capabilities to train, mentor, empower and motivate highly-productive personnel.

 

Key Achievements:

 

         Increased client base for law firm by 255% through innovative marketing system featuring automated lead notifications, direct mail campaigns, sales presentations and CRM integration.

         Secured significant leads and referrals sources for financial advisor to bolster client base by 42%.

         Grew CrazyApe start-up to generate $20M in annual sales and serve over 1 million customers.

         Steered product management initiatives at CrazyApe such as DVD product line (Mill Creek Entertainment) throughout major retailers, online resellers, catalogs and premium marketers.

         Championed brand development and management for radio-controlled toys with custom packaging resulting in selling 100,000 units for one product. 

         Assembled high-impact marketing plans and strategies which tripled revenues and profit for Rumarson Technologies.

         Signed key accounts generating $100K gross profit/month at Rumarson Technologies resulting in promotion to VP role.

 

 

Client Acquisition Systems, LLC, Wall, NJ, 2009 to Present

Founder / Vice President Marketing

         Spearhead business operations for internet advertising firm specializing in lead generation. 

         Resourcefully built pay-per-referral program for direct lead delivery and sponsor-supported program for business development and networking.

         Uncovered and delivered hundreds of client leads for accounting firms through paid-search (PPC) advertising.

         Conduct market research to accurately determine scope of client s service offerings, target segments and unique value propositions.

         Devise and deliver compelling and informative sales presentations to win new business.

         Leverage proficiency with Google Analytics, A/B testing and multivariate testing to measurably optimize website search results.

         Oversee development of lead generation/directory platform via PHP, SQL and HTML technologies.

 

Continued

 

 

 

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Professional Experience continued

 

CrazyApe LLC, Golden Valley, MN, 2001 to 2009

Vice President of Marketing

         Recruited to navigate full spectrum of marketing efforts for direct response eCommerce start-up. 

         Exercised considerable creativity to devise strategic marketing plans, launch websites, and orchestrate innovative marketing campaigns including paid-search advertising on Google, Yahoo and 2^nd tier with 100,000+ keywords.

         Applied dynamic leadership capabilities toward coaching, evaluating and directing high-performing team of eight.

         Performed market research to effectively assess and determine campaign messaging, ad copy, pricing and branding.

         Demonstrated strong financial acumen in developing company s annual budgets and quarterly forecasts, holding full P&L accountability.

         Contributed solid negotiating skills toward administering marketing partnerships with CPA marketing networks and CPM publishers.

         Devised KPI dashboards to consolidate business metrics from multiple business units, vital to accurately gauging marketing success and performance.

         Successfully negotiated strategic partnership with IBM/Nuance for exclusive product distribution.

 

The Skyline Group LLC, West Orange, NJ, 1999 to 2001

Founder / President

         Coordinated daily business operations for software liquidator and distributor to retailers, wholesalers and directly through website.

         Facilitated sales through numerous leading online retailers such as gotSoftware.com, eBay, Ubid, and Amazon.

         Conducted market analyses to assess and determine competitor strength, unmet market needs, and industry trends.

 

Rumarson Technologies Inc., Kenilworth, NJ, 1995 to 1999

Vice-President Sales

         Applied sharp organizational skills toward administering end-of-life IT asset recovery for Fortune 1,000 and OEM manufacturers.

         Reduced labor expenses by researching, defining and introducing new employee compensation plan.

         Trained, coached, mentored and motivated more than a dozen employees in driving sales efforts and procurement activities.

         Expanded revenue stream through Corporate Trade-In Matrix and Computer Renaissance Preferred Vendor programs.

 

Prior background includes role as Assistant Branch Manager for TransAmerica Financial, King of Prussia, Pennsylvania.

 

 

Bachelor of Science in Business Administration, Concentrations in Marketing and Finance

Drexel University, Philadelphia, PA

 

Google AdWords Certified Professional

 

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in an digital marketing management capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

I bring to you a substantial background in digital marketing, exemplary expertise in directing business development and growth initiatives, and an excellent blend of talents in market research and analysis, staff management, competitive intelligence, and establishing successful search, affiliate and direct partnership channels to maximize return on investment. To complement these qualifications, I offer first-rate forecasting, planning, and critical thinking skills which are paramount in digital marketing.   

 

As a proactive contributor to your organization, you will find me to be a highly motivated professional and stellar leader committed to supporting you in achieving your objectives through superior self-initiative and unparalleled prioritization skills. I am confident that I could be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet. 

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy