~ Accomplished Marketing Communications Specialist / Director of Account Management
eager to contribute extensive talents toward achieving or surpassing targets for sales growth, brand awareness and market share. ~
16 years' experience in orchestrating high-profile marketing initiatives for major brands in industries such as luxury automotive, telecommunications, eCommerce and agricultural equipment. Keen ability to accurately define and understand specific company needs and requirements. Proficiency in concept and campaign development, promotions planning, speech writing, media interviews, and image management. Establish and diligently maintain extremely high standards of quality and innovation for all marketing communications and campaigns. Excel in budget management, team/project leadership, new product launches, media/public relations, and brand marketing. Critically analyze industry, emerging products and services, and market trends to plan strategies, effectively promote products, and optimize competitive positioning.
Indentified and leveraged client growth opportunities at Touchstone Group Associates to increase annual revenue by between 10% and 25%.
Steered marketing campaigns at Touchstone totaling over $5M which boosted sales of targeted products and increased loyalty among top performers.
As Account Director, achieved 10%+ revenue growth in professional services per year with each client while maintaining agency profitability goals.
Resourcefully designed and managed incentives for clients large retail networks to achieve greater sales, target product growth, and seasonal product/service sales production.
Led ongoing communications activities at Touchstone featuring video promotions, direct mail, email and executive presentations to propel participation rates to above 80%.
Directed, supervised and oversaw creative development and production of influential marketing brochures at Burson-Marsteller to significantly boost sales for Chevron industrial products.
Established excellent brand awareness and recognition for Chevron's agriculture products unit in new regions through successful development of strategic marketing campaign.
Awarded for exceptional news writing expertise by International Association of Business Communicators during role as account executive with The Silver Company.
Led PR efforts for Seattle First Citizen Philanthropy Award resulting in more than one million media impressions annually.
Self-employed, 2010 to Present
Freelance Marketing Consultant
Plan, design and implement innovative traditional and social media marketing strategies for new travel TV series, ESCAPESEEKER.
Author compelling TV sponsorship proposals and deliver presentations to media agencies and sponsor targets.
Concurrently provide web content development services for clients in travel, entertainment and advertising industries.
Professional Experience continued Yyyyyy x. yyyyyy, Page 2 of 2
Touchstone Group Associates, LLC, Irvine, CA; Denver, CO; Cincinnati, OH, 2001 to 2010
Manager, Client Services (2008 to 2010)
Spearheaded full-scope client relationship and account management for major brands such as BMW, Volkswagen, Daimler Financial Services, Fifth Third Bank and Case New Holland.
Directed, motivated, inspired and supervised team of 10 in designing and executing dynamic, fresh, and high-profile marketing initiatives for clients.
Actively contributed broad-based marketing expertise toward directing social media and traditional communication campaigns for clients including creative brief development, writing and editing.
Consistently ensured strict adherence to account budgets while maintaining 20%+ profitability.
Applied considerable team-building talents toward facilitating cohesive and collaborative efforts among creative, development and account teams, as well as outside business partners.
Account Director (2006 to 2007)
Championed implementation of multi-million dollar incentive marketing solutions for Volvo Cars of North America and BMW of North America.
Authored and edited successful incentive communications including 100+ feature articles and blogs.
Strategically teamed with business partners to plan, design, launch and promote communications, collateral, merchandise reward deliverables and travel awards.
Collaboratively analyzed client business goals, sales data, and competitive intelligence to prepare and provide recommendations for future marketing initiatives.
Account Manager (2001 to 2005)
Recruited by previous supervisor to contribute to design of high-impact sales incentive program for Volvo dealer network and drive implementation encompassing communications, website, and online ranking reports for 5,000+ retail participants.
Independently administered retail incentive and engagement program at Volvo headquarters.
Supervised Touchstone fulfillment partner in distribution of $1M+ in rewards.
ChannelNet, San Francisco, CA, 2000 to 2001
Marketing Communications Manager
Proficiently directed corporate communications and product marketing for ChannelNet e-business software to successfully penetrate retail, publishing and industrial manufacturing markets.
Led development and introduction of corporate website, largely targeting Fortune 500 customers.
Exercised outstanding creativity in developing full suite of ChannelNet marketing materials spanning brochures, case studies and white papers.
Established corporate messaging and imaging standards for all communications and media relations.
Burson-Marsteller, San Francisco, CA, 1997 to 2000
Senior Associate, Brand Marketing Practice
Effectively piloted marketing promotions, media relations, collateral development and viral marketing efforts for a vast range of new products and brands.
Played an integral role in assembling creative strategy for launch of Lincoln Mercury LS sedan.
Prior background includes role as Account Executive with The Silver Company, Seattle, WA, 1994 to 1997.
Bachelor of Science Degree in Marketing, Santa Clara University, Santa Clara, CA
International Association of Business Communicators; Boulder Marketing Group
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