Results-oriented Marketing & Public Relations Strategist eager to contribute talents toward supporting a progressive organization in maximizing competitive leveraging and driving revenue growth.

 

 

Offering 7+ years of experience in developing, managing and marketing consumer good brands primarily in the spirit/beverage industry. Devised and executed national marketing activities for major brands which positively impacted sales growth. Excellent blend of expertise in competitive analysis, strategy planning, market research, brand development/repositioning and launches, focus groups, budget management, and creating highly effective PR and media plans. Proven performance in creating and executing advertising/promotional campaigns to maximize brand awareness and consumer response. Outstanding strengths in team leadership; inspire staff to exhibit exemplary productivity. Considerable experience in Mexico, the UK, and United States.

 

Selected Achievements:

 

         Served as PR and Marketing Agency for Pernod Richard, fortifying media relationships, executing marketing plans, constructing BTL strategies, positioning premium portfolio, and collaborating in brand management with brand managers and marketing director; sponsored and coordinated 150+ events for brands such as Cartier, Sony, Warner Brothers, Blackberry, and Nike.

         Competed with 5 agencies to win coveted account for Nike, strategically crafting a hands on PR/Communication plan for Nike s Sportswear.

         Pioneered Nike Insiders brand ambassador program to maximize awareness of new clothing line and partnered with launch party to achieve attendance of more than 3,500 people.

         Launched Stolichnaya Vodka (Stoli) in Mexico, initiating brand ambassador program, sponsoring major fashion events, and introducing strategies such as Stoli Nights and Russian Thursdays,

         Led Stoli to rank as #1 vodka among young consumers and positioned it as an aspirational brand.

         Sponsored and coordinated more than 20 golf tournaments for Chivas Regal featuring a lounge at the 19^th hole and sampling at all tournaments.

         For Tequila Gran Centenario, fostered a strategic alliance with Heineken and assembled a VAP which consistently sold out each year.

         Analyzed, assembled and executed PR plan for Blue Shot Energy Drink which included sponsoring #1 Mexican pop group Camila in most recent two tours.

         Cost-effectively administered $100K budget as sponsor of DJ Tiesto Concert for 25,000 attendees. 

         Recognized as among the Top 10 PR/marketing agencies by leading Mexico newspaper, The Excelsior.

         Worked in collaboration with on-trade channels to facilitate branding for Pernod, waiving listing fees, and negotiating promotional materials to expose Pernod s Brands.

 

 

Marquis Vodka, London, England, 2008 to 2009

Marketing Director

         Tasked with opening UK office and driving operations with distiller in Poland.

         Merged convincing communication style with industry expertise to negotiate and close distribution deal for brand within 4 months.

         Built and directed sales team for the brand despite challenging budget limitations.

• Develop and manage marketing budget and brand P&L performance.

 

Continued ►

 

 

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Professional Experience continued

 

         Innovatively designed and produced VAP for retail stores.

         Initiated talks with distributors in Greece, France and Spain to explore expansion opportunities.

         Seamlessly cooperated with local PR and advertising agencies to implement strategy and steer product development efforts.

         Actively supported company in growing revenue streams by collaborating in product development and packaging.

 

The Whole Solution, Mexico City, Mexico, 2002 to 2008    

CEO & Partner   

         Established, launched and directed communications firm specializing in public relations and marketing strategies; steered efforts to foster strong client relations and generate over $1M.

         For Caribe Cooler, instituted media campaign to target younger generation with a new, cool, hip image; resourcefully created mobile beach club placed in key points of Mexico during long weekends and holidays.

         For Havana Rum, organized and produced Havana Short film 08 and devised Public Relations plan for three consecutive years.

         Planned and orchestrated successful media trip to Havana Rum factory in Havana, Cuba.

         Organized launch party in Monterrey for Heineken attracting more than 500 socialites.

         Cultivated strategic alliance for Heineken with clients such as Cuervo and Pernod, and relied upon to develop and implement public relations plan for 2003/2004.

         Spearheaded launch party for Wyborowa Exquisite and formulated PR strategies with the art and design community as part of positioning strategy.  

         For Grupo Modelo, championed launch of Modelo Light beer targeted to young consumer, effectively coordinating efforts of 3,500 personnel on a $300K budget.

         For Evian, created alliance to provide 20+ top Mexican talent Evian water for concerts, and garnered excellent exposure by sponsoring Woman s PGA Tournament in Mexico City.

         Led market research for Mexican market potential Mike s Hard Lemonade competition in Mexican market, organized focus groups, devised Below-the-Line Strategy, and formulated PR and marketing budget.

 

Additional clients included Nokia, Unilever, Sony, Mike s Hard Lemonade, Malibu Rum, Jameson, Wyborowa, and Tequila Azul Centenario.

 

                   

 

Prior background includes production and PR work with Telemundo Networks, Miami, FL.

 

 

Bachelor of Business Administration, Major in Marketing, University of Miami, graduated 2001

 

 

Bilingual (Spanish and English);  excellent conversational skills in French

 

 

 

 

 

 

 

 

 

 

 

 

Date

 

 

Hiring Director

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a brand marketing and development capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

As indicated in the accompanying resume, I bring to you a significant background in marketing management and public relations, and well-developed expertise in strategic planning, market plan development, market research, and brand launch event planning/coordination. To complement these qualifications, I offer exemplary analytical, problem solving, communication, budgeting and pricing skills which are paramount in PR and marketing.

 

As a member of your management team, you will find me to be a hard-working team player committed to supporting you in achieving your objectives through superior performance, initiative and dedication.  I am confident that I could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy