accomplished marketing professional with over 11 years experience of creative design for promotional and branding campaigns within the hospitality industry. possess strengths in project management and large-scale budget administration.
achieved higher guest visits by creating and executing the first guest rewards program in company history for texas corral restaurants.
successfully administered an advertising budget of $3.4 million for resorts east chicago casino & hotel, one of the largest casinos in chicagoland as well as a luxurious 291 room hotel.
spearheaded marketing and branding campaigns as an independent marketing consultant for such high profile clients as gillette, motorola, espn, and redken.
technically proficient in mac and windows platforms, as well as adobe photoshop, illustrator, and in design and microsoft word, publisher, excel, outlook, and powerpoint applications.
texas corral restaurants, crown point, in 11/2004-present
marketing director (04/2008-present)
conceptualize annual marketing campaigns including media buys, crm, promotional events, and food specials for one of the midwest s fastest growing casual dining chains.
develop and execute interactive promotions to achieve higher guest return rates and check averages.
implemented the first email marketing program, guest rewards program, in the company s history.
collaborate with store management to plan business growth initiatives and neutralize chum rate.
discuss marketing objectives and program details to unit management for effective delivery and implementation at the store level.
conduct market research to maximize publicity of texas corral restaurants in operational regions.
partner with the director of operations and executive chef to create new food specials that appeal to the core guest base as well as to acquire new guests.
design and publish pop materials, print advertisements, and email and web marketing campaigns.
marketing consultant (01/2006-04/2008)
designed and published promotional flyers, brochures, and signs to help generate public awareness of restaurant offerings, promotions, and specials.
collaborated with the restaurant owner to develop new marketing campaigns and strategies to meet revenue goals.
administered company website and updated information as needed.
marketing/events assistant (11/2004-01/2006)
developed the first company-wide children s menu program, which was met with high success.
generated additional revenue streams by researching, designing, and implementing the sales of promotional gift cards on the white hawk country club website.
organized and planned photo shoots for new menu and promotional items and designed advertising campaign collateral.
wrote and published a monthly newsletter, direct mail pieces, and updated the website for the white hawk country club.
assisted the events director with booking, planning, and executing white hawk events.
resorts east chicago casino & hotel, east chicago, in 01/2006-04/2008
managed the advertising budget of over $3.4 million for one of the largest casinos in chicagoland as well as a luxurious 291 room hotel.
analyzed weekly expense forecasts, assisted with monthly reconciliation, and participated in annual operational budget planning.
served as a liaison between resorts international and ameristar corporate marketing teams during the september 2007 acquisition, facilitating creative branding transfer with external advertising agency.
coordinated creative requests and media buys with external advertising agencies.
cultivated strong relationships with local media outlets and sports teams by negotiating leases, trafficking print and radio copy, and maximizing sponsorship opportunities to enhance brand value.
partnered with managers, directors, and c-level executive staff on a daily basis to provide status updates on property collateral.
independent contractor, chicago, il; milwaukee, wi; indianapolis, in 06/1998-11/2004
brand ambassador/market manager
spearheaded marketing promotions and brand awareness campaigns for client companies including gillette, motorola, and espn by contracting work through talent agencies and marketing companies.
managed project staffing and logistics for a large-scale redken sampling promotion.
purdue university, west lafayette, in
bachelor of arts in communications
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