yyyyyy x. yyyyyy

xxx-xxx-xxxx • abc@xyz.com

 

 

results-focused digital marketing leader specializing in driving profit growth, managing product lifecycles, building solid agency partnerships, and cultivating a strong brand image with superior quality eager to maximize an employer s bottom-line.

 

profile of qualifications

 

         top performer who excels at initiating innovative digital marketing plans, identifying lucrative sales opportunities, defining targeted strategies for capturing new business, developing an existing clientele, and attaining leveraging in competitive territories.

         excellent communicator who conceptualizes, creates, and delivers highly effective web sites and direct marketing campaigns.

         ambitious self-starter who plans, prioritizes, and manages key assignments within fast-paced, high-pressure environments.

         active member of the junior league of seattle since 2009; former member of the trio condos homeowner s association board of directors (2008 c 2010); fluent in korean and english; knowledgeable in japanese.

career highlights

 

         optimized paid search campaigns on behalf of office live small business (olsb) and office live workspace (olw), including decreasing olsb cpea 50% from $6 cpea to $3 cpea and olw cpea by 300%+ from $5 cpea to $1.68 cpea.

         achieved site optimization via a / b and multivariate testing to lift ol splitter changes 103% and olw homepages 62%.

         launched a new office live workspace pre-sales portal by driving cross-group alignment and creative agency partnerships.

         integrated a new yahoo! email service provider with the yahoo! music property, along with building out a product lifecycle engagement program which included alert and trigger campaigns in line with new yahoo! music homepage and video pages.

         proactively discovered the need for an email service provider for housevalues, inc., and led the task of selecting a vendor and integrated it with internal systems, trained users, and maintained valuable vendor relationships.

         increased an email response rate from an average .15% to .65% over 1 year, and reduced the cpl and cpa while improving roi.

         reduced online marketing spent by 18% by optimizing 3 high-volume online channels.

         spearheaded a hewlett-packard loyalty promotion that resulted in 2x the average number of submits and increased traffic to the program s site by nearly double, along with building, launching, and refreshing a reseller sales tool web site for easy access.

         maximized search engine performance and pay-per-click functions, and doubled traffic to the program s site.

professional synopsis

 

 

         apply dynamic leadership skills toward directing iw unmanaged services web properties, including developing strategies, driving business requirements and cross-group alignment, applying messaging and positioning, and creating and executing bom materials.

         maximize business processes success by managing creative agency, optimization, and reporting, along with overseeing below-the-line gtm strategy, and planning and executing free and paid direct campaigns such as sem, seo, and mscom.

 

 

         led strategic decision-making for all paid and free services retention and engagement loyalty programs for yahoo! music s business, including directing aggressive marketing and cross-marketing initiatives; building strong relationships with vendors, sponsors, and internal teams; and conducting critical target audience research.

         increased subscription and free media usage by initiating product lifecycle marketing programs and managing email channels.

 

 

         played a vital role in building and sustaining business by managing acquisition marketing for all products within a real estate unit, including overseeing all phases of strategic planning, testing, analysis, and execution of online / offline channel campaigns (i.e. email, direct mail, online, search, auto dialers, print, events, pod casts, website, microsite, and ecommerce development).

 

 

         utilized broad scope of industry knowledge toward managing daily agency efforts on behalf of 2 hewlett-packard loyalty programs, including supervising account coordinators, interfacing with departments for online / offline creative development, liaising among 3^rd party vendors, performing quarterly /annual planning, overseeing budgets, and reporting metrics.

 

additional professional roles held prior to 2004

education & technical summary

 

bachelor of arts in communications (political science minor)                                                               university of washington

 

microsoft office suite • microsoft frontpage • microsoft project • microsoft sharepoint • microsoft visio • workspace • infopath

adobe photoshop • content management tool • direct marketing system • goldmine • hypermedia • html (basic) • snagit

janus • lexisnexis • lotus notes • onenote • peachtree by sage • photo editor • webq • internet applications