yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx / cellxxx-xxx-xxxx

e-mail: abc@xyz.com

career target

 

accomplished marketing/advertising management professional with exceptional relationship-building expertise seeking opportunity to contribute extensive background and measurable successes toward supporting an organization in maximizing profitability and revenue growth.  willing to relocate.

key qualifications

 

         18 years of experience at large agencies and major corporations, and equally proficient in managing both client and agency sides of marketing/advertising operations.

         detail-obsessed and quality-oriented professional offering proficiency in product management, procurement, vendor relations, marketing communications, agency operations management, project leadership, financial management, and go to market demand generation.

         strong talents in b2b and b2c marketing, consistently steering efforts to ensure brand alignment and cohesiveness.  thrives on navigating complete projects from conceptualization and budget development to proposal presentation and final launch.

         confident, motivating and energetic manager with superior strengths in managing profitable agency operations; adeptly builds cohesive teams and guides personnel to achieve productivity excellence.

         outstanding communication and interpersonal skills c establishes and nurtures effective relationships with partners, internal teams, customers, freelancers, key decision-makers, and c-level clients.

professional experience

 

alt. advertising / hydrogen advertising, seattle wa, 2007 to 2008

director of operations

         collaboratively spearhead project development and execution as member of agency s management team.

         direct financial administration and budgeting, human resources, facilities, vendor relations, and technology management.

         oversee rfps and review/approve scopes of work, successfully driving strict cost control and maximizing client profitability.  

 

microsoft corporation, us business marketing organization, central marketing group, redmond, wa, 2002 to 2007

integrated marketing communications execution c senior manager       (2006 to 2007)

         proficiently managed agency operations and integrated marketing communications (imc) execution team.  

         held accountability for mrm worldwide and young and rubicam brands, us local agency relations, and seamless integration with corporate marketing group/global relationship marketing group (grmg). 

         demonstrated outstanding management acumen in overseeing retainer and marketing budget, scopes of work by business group and segment, service level agreements, quarterly business reviews, monthly scorecard reporting, issue management, and quarterly training.   

         orchestrated high-impact marketing campaigns for microsoft business group, leveraging excellent agency relationships to execute influential campaigns. 

         led development and delivery of marketing campaigns and implemented microsoft brand guidelines within campaigns and programs to enhance marketing strategy, messaging, pipeline revenue, customer satisfaction, and trial and deployment of software products.

         captured 106% of goal for windows vista/2007 microsoft office/2007 exchange launch initiative by securing 32,780 attendees (109% of goal) at 15 key city launch events nationwide.

         acquired 9,367 paid attendees for teched 2007 which generated $16.7m in revenue.

 

relationship marketing operations manager c global and local agency management        (2004 to 2006)

         introduced and managed multi-million dollar global agency of record relationships with mrm worldwide and young and rubicam brands for us subsidiary, and ran marketing operations for 85+ local agencies.

 

continued

 

 

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professional experience continued

 

         exercised dynamic multi-tasking skills to manage retainer, staffing, scopes of work, service level agreements, and reporting details.

         built and administered project start process by determining new project feasibility, clarifying client input documents and passing off to project leads.  

         assembled project finish (plm) to promptly obtain campaign report card at market introduction. 

         applied well-honed problem solving capabilities to rapidly identify, track, report and resolve major microsoft/agency issues and significant business model building blocks.

         captured 128% of goal by securing 1,150 attendees for martin luther king jr. day & 1^st annual microsoft diversity event.

 

crm marketing manager          (2002 to 2004)

• strategically partnered with us bmo server and tools division to develop and execute customer-centric and fully integrated go to market communication strategies for server and tools portals gtm and business intelligence/sql server gtm.

         instrumental player in all integrated marketing communication activities from major product launches to event demand generation and customer promotions. 

         defined business objectives, directed vendors, performed campaign planning, orchestrated flawless execution, and tracked, analyzed and reported results.

 

cole & weber | red cell, seattle, wa, 2002

management supervisor, crm

         held lead role in managing integrated campaign and direct marketing activities for clients such as microsoft, watchguard, and classmates while continually enhancing crm capabilities.

         leveraged strong organizational strengths to create campaign strategies and goals, document scope of work, outline deliverables for specific projects, define client expectations, and provide daily project/campaign management.

         coordinated microsoft exchange conference (mec), exceeding target by achieving 3,028 attendees and producing $1.9m+ in sponsorship revenue.

 

avenue a, seattle, wa, 1999 to 2001

e-mail strategist

         served as primary point of contact for clients such as gateway, best buy, starbucks, microsoft (msn) home advisor, microsoft (msn) carpoint, twa, juniper bank,  and ge capital.

         proactively collaborated with clients from initial sales process throughout campaign development to identify e-mail marketing needs, develop business objectives, and implement products and services to accomplish client goals. 

 

earlier experience includes:  holland america line, seattle, wa, 1990 to 1999 and bozell worldwide client services, seattle, wa, 1997 to 1998 (key clients:  royal caribbean cruise line, celebrity cruise line).

education

 

marketing communications certificate, university of washington

 

bachelor of arts degree, industrial / organizational business psychology, western washington university

affiliations

 

member, direct marketing association c1995 to present

 

 

 

 

yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx / cellxxx-xxx-xxxx

e-mail: abc@xyz.com

 

 

 

 

 

 

 

 

 date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a career opportunity in a <insert job title/position> capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as indicated in the accompanying resume, i bring to you a solid background in directing multi-million dollar marketing and advertising campaigns, significant team leadership experience, and an exemplary blend of talents in new business development, establishing strategic partnerships, analyzing market trends, and managing required talent and resources for projects, special events and promotional initiatives. to complement these qualifications, i offer unparalleled communication and presentation skills which are paramount in a <insert job title/position> role.

 

as a proactive contributor to your organization, you will find me to be a motivated professional committed to supporting you in achieving your objectives through superior self-initiative, outstanding leadership attributes, and unbroken integrity. i am willing to relocate and am confident that i could be a valuable asset to <insert name of organization>.  i will call you later in the week to see if we can schedule a time to <speak/meet>. 

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

homexxx-xxx-xxxx / cellxxx-xxx-xxxx

e-mail: abc@xyz.com

 

 

 

 

 

 

date

 

 

interviewer s name

title

company name

address

city/state/zip code

 

dear__________________:

 

it was a pleasure (speaking with you/meeting with you) on [insert date here]. i would like to take this opportunity to thank you for the time you spent with me, as well as to express my appreciation for the information you offered. i am still very interested in the [insert name of position] position, and i am convinced that it is the right job for me. i feel my background and qualifications prepare me well for the responsibilities we discussed.

 

the position as you described it to me would combine my strong skills in [insert two skills or qualities here].  this would allow me to make the same valuable contribution to your organization as i ve made to my past employers a win-win proposition for both of us.

 

(choose one of the two paragraphs below, depending on whether or not you have, or have not yet, interviewed with the person)

 

(i am eager to meet with you in person to further discuss my background and qualifications. please feel free to contact me at the above phone numbers so we can continue the discussion we began over the telephone.)

 

(again, thank you for considering my qualifications. i enjoyed our talk, and am available at any time to provide you with any more information you may need. i look forward to hearing your decision.)

 

sincerely,

 

 

 

yyyyyy x. yyyyyy