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Yyyyyy x. yyyyyy

1746 N. Gramercy Place #0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

  

SEM & SEO Expert eager to contribute extensive creative, technical and leadership talents toward supporting a dynamic company in optimizing bottom-line performance and profitability.

 

Qualifications Profile

 

         Google Adwords Qualified Individual (certified through Prometric) with solid experience in marketing channel management and remarkable capabilities in search engine optimization, web analytics, conversion tracking, strategy and KPI development, tracking, and reporting.  

         Demonstrated strengths in link-building, landing page optimization (multivariate, A/B testing), CRMProduct Data Feeds, and project management encompassing contract/price negotiations, media relations, and ECRM to optimize website user experience.

         Excel in PPC (paid search management) involving Google Adwords, MSN/Bing Adcenter, Yahoo Search Marketing, Shopzilla, FindGift, and Bizrate.

         Seasoned expertise in CPC (cost per click), CPM (cost per thousand), CPA (cost per action), and CPL (cost per lead).

         Considerable talents in affiliate network management, SMO (social media optimization) through YouTube, MySpace and blogs, ROI analysis, press release and article development, and targeted copywriting.  

         Thrive on analyzing client/company challenges and driving marketing initiatives to propel business development, brand recognition, keyword ranking, and sales.

         Outstanding organizational and communication skills with conversational skills in Spanish.

 

Technical Expertise

 

Languages: ColdFusion, HTML, XHTML, XHTML-MP, CSS, JavaScript, XML, Actionscript, SQL, PHP, AJAX

Software & Tools: MySQL, Flash, Fireworks, PageMaker, Acrobat, Photoshop, Illustrator, Apache, Microsoft Office (Word, Access, Excel, Outlook, PowerPoint, Publisher, Project)

 

Professional Experience

 

Crestmediamedical.com, Crestmediainc.com, Glendora, CA, 2009 to Present

Executive PPC / SEO Marketing Manager

         Spearhead 28 client PPC and SEO campaigns inclusive of strategy development, analytics, conversion tracking, ROI reporting, KPI development, and landing page optimization through multivariate testing.   

         Direct, coach, train, supervise and mentor team of nine.

         Identify B2B leads for Crest Media and both B2B and B2C leads for clients.

         Resourcefully develop microsites to enhance search engine inclusion.

         Leverage significant communication and creative skills to assemble proposals for clients, devise project plan, and establish cooperative relationships vital to ensuring success.

 

Continued

 

 

 

Professional Experience continued                                                          Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Hollywood Mega Inc./Hollywoodmegastore.com, Los Angeles, CA, 2007 to 2009

Online Marketing Director, Web Developer, Graphic Designer

         Oversaw full spectrum of online marketing operations encompassing SEO, PPC, CPA, CPL, shopping engines, emails, and website user experience.

         Conducted in-depth marketing research, exhibiting proficiency in web analytics, keyword research, sales database research, competitor analysis, social media, and ROI reporting.

         Delegated tasks to IT employee and online marketing assistant to expedite web development and maintenance, landing page optimization, and metrics set up through Conversion Analyst and Google Analytics.

         Increased number of conversions in 2007 by 40% compared to previous year and grew conversions by 60% in subsequent year.

         Boosted affiliate commissions 6% in 2007 from prior year and an additional 25% in 2008 .

         Successfully acquired HydraNetwork, LinkConnector, and various affiliate networks. 

         Added product data feeds to Commission Junction, LinkConnector, ShareASale, ClixGalore, and Shopzilla to optimize results.

 

Self-employed, Honolulu, HI, Las Vegas, NV, Los Angeles, CA, 2002 to 2009

Marketing Consultant, Web Developer

  • Provided online marketing expertise to clients in diverse industries, specializing in SEO, PPC, and email campaigns.
  • Decisively developed online marketing strategies, conducted extensive planning and analysis, and oversaw complete website design.
  • Successfully completed Proactive.com project for Guthy-Renker Corporation; conducted SEO audit, provided recommendations, performed keyword and competitive keyword research, and championed efforts to achieve top page rankings.
  • Headed competitor CPC/CPM campaign/keyword analysis and report preparation, generated Omniture monthly traffic and revenue reports, created organic keyword rankings report, and supplied conversion tracking code recommendations.
  • For Vital Technologies Management Group, facilitated FDA and CCHIT approval and certification for Medical Diagnostic Software and Electronic Health Records.
  • Led web information architecture design for Vital Technologies including SEO and user experience.
  • Steered target market research for Hue Lofts at Art Central by scrutinizing competition and creating positioning strategy, marketing timeline, industry profile, distribution channels, value proposition, sales process, and brand strategy.

 

Pacific Ocean Producers, Honolulu, Hawaii, 2001 to 2002

Marketing Director, Web and Media Development

         Proficiently led complete marketing activities with a focus on web strategies such as online store, events, and customer points of contact.

         Strategically restructured online and print advertising campaign to result in sales of commercial Lindgren-Pitman Longline Systems to be booked solid six months in advance.

         Revitalized online sport-fishing store to feature account login, bestseller list, what s new feature, superior quality images, improved ease in finding products, website statistics, and SEO. 

         Significantly increased sales of marine parts through creation of Parts Express Department which was conceived from concentrated competitor analysis.

         Orchestrated efforts to reduce advertising costs in publications by 12%.

         Drastically boosted number of commercial ads by 97% and sport-fishing ads by 25%.

 

Education

 

Bachelor of Arts in Psychology, University of Toledo, Toledo, Ohio, 2000

 

 

Yyyyyy x. yyyyyy

1746 N. Gramercy Place #0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

  

 

 

 

 

Date

 

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in an online marketing management capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

I bring to you a substantial background in online marketing management, exemplary expertise in driving customer acquisition initiatives, and an excellent blend of talents in market research and analysis, staff/team management, competitive intelligence, and establishing successful search, affiliate and direct partnership channels to maximize return on investment. To complement these qualifications, I offer first-rate forecasting, planning, and critical thinking skills which are paramount in web-based marketing.

 

As a proactive contributor to your organization, you will find me to be a highly motivated professional and stellar leader committed to supporting you in achieving your objectives through superior self-initiative and unparalleled prioritization skills. I am confident that I could be a valuable asset to <insert name of organization>, and will call you later in the week to see if we can schedule a time to meet. 

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

 

 

 

Yyyyyy x. yyyyyy

1746 N. Gramercy Place #0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

  

 

 

 

 

Date

 

 

 

Interviewer s Name

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

It was a pleasure (speaking with you/meeting with you) on [insert date here]. I would like to take this opportunity to thank you for the time you spent with me, as well as to express my appreciation for the information you offered. I am still very interested in the [insert name of position] position, and I am convinced that it is the right job for me. I feel my background and qualifications prepare me well for the responsibilities we discussed.

 

The position as you described it to me would combine my strong skills in [insert two skills or qualities here].  This would allow me to make the same valuable contribution to your organization as I ve made to my past employers a win-win proposition for both of us.

 

(Choose one of the two paragraphs below, depending on whether or not you have, or have not yet, interviewed with the person)

 

(I am eager to meet with you in person to further discuss my background and qualifications. Please feel free to contact me at the above phone number so we can continue the discussion we began over the telephone.)

 

(Again, thank you for considering my qualifications. I enjoyed our talk, and am available at any time to provide you with any more information you may need. I look forward to hearing your decision.)

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

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