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Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
Homexxx-xxx-xxxx
Cellxxx-xxx-xxxx
abc@xyz.com
Date
Hiring Agent Name
Title
Company Name
Address
City/State/Zip Code
Dear__________________:
I am currently seeking a challenging career opportunity in an advertising sales capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.
As indicated in the accompanying resume, I bring to you remarkable talents in account development and management, proficiency in agency and client relations, and significant skills in writing compelling advertising pieces which command action and produce results. To complement these qualifications, I offer excellent creative, analytical, organizational, prioritization, multi-tasking, and communication skills which are paramount in advertising sales.
As a proactive contributor to your organization, you will find me to be a self-motivated professional committed to supporting you in achieving your objectives through diligence, versatility, and advanced interpersonal skills. I am confident that I could be a valuable asset to your company, and look forward to interviewing with you in the near future.
Sincerely,
Yyyyyy x. yyyyyy
Yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
Homexxx-xxx-xxxx
Cellxxx-xxx-xxxx
abc@xyz.com
Creative and resourceful Advertising Sales Specialist eager to contribute exceptional talents
and leadership expertise toward supporting a dynamic organization
in optimizing revenue growth and profits.
Qualifications Profile
Solid experience in B2B and B2C sales complemented by outstanding agency and client experience. Actively analyze industry and market trends to plan strategies, effectively promote advertising services, win new accounts, and drive sales growth. Skilled at establishing relationships with key decision-makers. Leverage exemplary leadership attributes to deliver convincing sales presentations; long-respected for polished closing skills. Proficiency in consultative selling, business development, contract negotiations, and account management. Considerable strengths in copywriting, editing and preparing high-impact advertisements. Methodical problem solver; able to create and execute innovative solutions to meet defined business goals and needs. Adept with social networking media (Facebook, LinkedIn, etc.)
Selected Achievements:
Spearheaded re-launch of California Real Estate Journal from $0 in revenue to averaging over $500K per year.
Penetrated and established new territory at WWD to quickly produce $1M after first year, proactively infiltrating international, national, regional and local markets.
Leveraged sharp organizational and planning abilities to orchestrate and launch Big & Tall, Best of the West, and Kids Wear supplements for California Apparel News.
Championed efforts to increase and maintain page count by 40% within first year for California Apparel News.
Successfully doubled territory volume and sales revenues by 65%+ in four-year period for California Apparel News.
Captured an additional 25% in revenue for LA Parent by developing and introducing new South Bay section.
Professional Experience
Daily Journal Corporation/California Real Estate Journal, Los Angeles, CA, 2002 to 2010
Account Manager
- Partnered with clients and agencies to develop on-going campaigns with creative targeted issue dates, placement and distribution.
- Consistently explored and pursued new business opportunities via proposals and RFPs.
- Sponsored 10 roundtables annually involving up to eight C-level executives to discuss and identify topics for inclusion in Journal.
- Facilitated sponsorship sales for California Real Estate Journal and Daily Journal conferences, efficiently arranging informative and persuasive sales and promotional materials.
Continued
Yyyyyy x. yyyyyy ~ Page 2 of 2
Professional Experience continued
- Directed custom publishing including cover wraps, 8-page supplements, and corporate profiles.
- Project-managed broad-scope initiatives such as California Dealmakers , Deals of the Year , and Green Leaders .
- Performed administrative tasks such as entering client information into database.
- Fostered relationships with numerous associations, law firms, financial institutions, and real estate companies to expand readership and distribution.
- Collected artwork and/or assisted in ad design and layout.
Fairchild Fashion Group WWD/Women s Wear Daily, Los Angeles, CA, 1998 to 2001
Senior Account Manager
- Successfully managed full spectrum of sales cycle including prospecting, lead generation, proposals, presentations, negotiating and closing.
- Played a key role in driving initial launch of Women s Wear Daily Magazine, Activewear Handbook, and How Technology Influences Business .
The Apparel News Group, California Apparel News, Los Angeles, CA, 1994 to 1998
Senior Account Executive
- Exercised outstanding communication and interpersonal skills toward initiating rapport with prospects, promoting ad services geared at building client image recognition and awareness, and securing sales.
- Developed and maintained cooperative relationships with agencies, accurately prepared and tracked advertising budgets, and created compelling copy and visually-appealing layouts.
Prior background includes role as Senior Account Executive, LA Parent, Burbank, CA, 1989 to 1994.
Education
BA Degree, Radio and Television, San Jose State University, San Jose, CA
Training:
Xerox Professional Sales Training; Spin Selling; Women s Sales Alliance; Zig Ziglar Motivational Training; Strategic Selling; Tactical Sales Training
Computer Skills
Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook), ACT, Goldmine, Sales Logix, Digital Technology International DTI//ClassSpeed55
Affiliations
Member of ICSC; IREM LA; BOMA of Greater Los Angeles; LMA; USGBC; CAA; CMBA; Real Estate Investment Securities Association; The Fashion Industry Guild
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