Yyyyyy x. yyyyyy 0000 xxxxxx xxxx , xxxx , xxxxx 00000
xxx-xxx-xxxx (H xxx-xxx-xxxx (C)
Accomplished sales and marketing professional with over 12 years experience in sports marketing and management consulting. Strategically lead organizational campaigns with an excellent track record in revenue generation, sponsorship portfolio development, and sales management. Develop and drive new business plans to foster business growth in regional territories while managing sales staff. Negotiate contracts to successfully secure new clients.
Sales & Marketing
Successfully managed a sponsorship portfolio of over $800,000.
Increased sponsorship sales by $30,000 in 4 months, while simultaneously decreasing fulfilment costs by 11%.
Maximized sponsorship sales by 117% from 2001 to 2008.
Raised in excess of $2.5 million in sponsorship revenue for charity over eight years.
Principal Charity Classic named most improved event and also the #4 event out of 28 on the Champions Tour in 2007.
Successfully retained 90% of sponsors over 8 years and managed over 120 different clients.
Negotiated, secured and placed media with print, radio, on-line and television partners, total media value in excess of $500,000.
Generated over $600K in charitable proceeds and managed a $4.5 million budget in 2007 & 2008.
x. yyyyyy, L.C.- Sports Marketing and Management Consulting Firm
Provide sales, marketing and management services for the Iowa High School Sports Network.
Led lead generation, business to business sales, contract negotiation and fulfilment efforts.
Principal Charity Classic & Allianz Championship
Spearheaded all business to business sales and contract negotiations with sponsors including Title Sponsor, Presenting Sponsor and Pro-Am Sponsor.
Developed and managed all sales, marketing and business development initiatives.
Conceptualized custom marketing and advertising solutions for each client focused on their sponsorship objectives.
Led strategic planning, organization, and policy decisions for all events.
Directly reported to an 11-person Board of Directors.
Developed relationships with C-level executives in Des Moines market.
Managed two different brand changes at the tournament.
Developed sponsor surveys to gauge sponsorship effectiveness and satisfaction.
Bid and negotiate contracts and goods/services procurement including: tents, skyboxes, carts, buses, landscaping, security, signs, printing, and catering and concessions.
Monitored and negotiated in-kind agreements and conducted press and radio interviews, serving as main spokesperson for event.
Directly oversaw 4 full-time, 2 part-time paid staff, 6 college interns, and 42 volunteer committee chairpersons and indirectly oversaw 1,000 general volunteers.
Yyyyyy x. yyyyyy Page Two
Tournament Association Board of Directors, Ponte Verda Beach, FL
Advised on monetary trends and created policy to benefit tournament association members.
Negotiated key tournament issues with PGA TOUR administrators and members of the Player Board of Directors.
Collaborated with PGA TOUR on national sponsorship contracts.
Iowa Cubs AAA
Baseball Club, Des Moines, IA
Led sales for corporate hospitality sponsorships, stadium signage, radio packages, special event promotions, and premium item giveaways.
Managed operations for the 40 luxury skyboxes.
Developed marketing plans for sponsor events throughout the season to assist the general manager.
1999 United States Senior Open Championship, Des
Sold, marketed and promoted the most successful Senior Open Championship in the 30 year history of the event.
Managed sales of $4 million in hospitality sponsorship and $3 million in ticket revenue.
Created the marketing and communications strategies for promotion of the event, including the development of a 30 minute television infomercial broadcast in seven markets across the Midwest.
Directed all merchandise efforts for the event, which included the eight day operation of a $2.5 million retail outlet on tournament grounds.
Masters in Sports Management and Marketing, 08/1995
UNIVERSITY OF WISCONSIN-EAU CLAIRE
Bachelors of Business Administration, 05/1994
First Tee of Greater Des Moines, Board of Directors
Des Moines Youth Hockey, Assistant Coach
Interchange Breakfast Club, Member
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