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yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx ~ abc@xyz.com
mission statement
highly accomplished and strategic executive with over 15 years experience in management, responsible for growth and development of small and large businesses within automotive, entertainment, quick serve restaurants (qsr), packaged goods, sports, retail, television and internet marketing categories.
promotions / global marketing / digital or mobile entertainment / public relations
retail development / licensing / merchandising / client relations / production
major clients
nhl, disney/e3, pelican hill, us open, sony event marketing, bmw, heineken, coke, burger king, cadbury schweppes, ford, frito-lay, kodak, panasonic, pepperidge farm, p&g, purina, quaker, washington mutual
career history
gina sands consulting
consultant, kreate, inc., 05/2008 c 11/2008
- induce a heightened recognition of clients brand through effective promotional events and marketing campaign for clients including nhl, disney/e3, pelican hill, us open, and sony event marketing.
- actively collaborated with global promotional partners in optimizing leveraging through innovative concepts, custom content, and sweepstakes overlays.
- oversee the consistent and lucrative generation of clients and implement business development expertise.
- structure, define, and launch promotional plans on behalf of clients within time and budget constraints; managed additional task including vendor relationships, accounting and legal.
cablevision/rainbow media
regional director, marketing solutions team, western region, 4/2007 c 02/2008
- rolled out customized promotions/marketing plans for cablevision channels such as us, amc, fuse, and ifc.
- maintained and structured strong client relations with film studios, mobile, automotive clients, packaged goods clients and emerging technology companies.
- developed strategic marketing packages in collaborations with the marketing department including media planning and schedules and delivering on-air creative content.
- solicited the sale and secured the purchase of multi-million dollar promotional campaigns on behalf of clients such as heineken and bmw during emmy award-winning programs.
sony pictures mobile marketing
consultant, 10/2006 c 04/2007
- headed up collaborative efforts between sony s mobile group and theatrical promotions for major productions such as spider-man 3, surfs up, and casino royale.
- conceptualized unique programs, custom content, and sweepstake overlays and oversaw content between all domestic and international carriers.
american express incentive services
area vice president, agency & consumer promotions, western region, 10/2005 c 08/2006
- demonstrated exemplary leadership attributes in directing business development efforts, developing and implementing strategic plans; surpassed personal sales goal of $6.8mm.
- leveraged proven sales management abilities to drive business generation programs, achieving superior sales results and establishing consistent growth in aeis product sales.
- merged proven motivational and organizational talents to direct 6 district realignments, establishing key metrics, goals, and objectives that improved profitability.
- applied an in-depth understanding of financial products to consistently acquire and retain new clients in the highly competitive financial management industry which led to getting circle of excellence award for fiscal 2005.
- secured consistent levels of referred and repeat business from a vast client base through successful relationship and account management, networking, consultative sales and communication.
- pioneered the first customized filtered entertainment card for aeis to meet retail customers expectations.
quantum loyalty systems/hollywood movie money
vice president of studio & brand relations, 9/2003 c 10/2005
- played a pivotal role in management of sales/marketing for domestic and international lines of business.
- enhanced key client retention initiatives and forged strong professional client relationships that increased the levels and value of repeat business and referrals.
- solicited quantum loyalty-based items: hollywood movie money, dvd money, and music money.
- demonstrated strong sales management expertise resulting in personal sales of $10mm (2004); handled accounts for major studios such as 20th century fox, dreamworks, disney, mgm, miramax, new line, paramount, universal, sony, and warner bros.
- entrusted to meet the brand management needs of major clients: burger king, cadbury schweppes, ford, frito-lay, kodak, panasonic, pepperidge farm, p&g, purina, quaker, and washington mutual.
- coordinate efforts with those of sales staff, marketing, print production, on-line programs & website development, legal, international sales, client services and human resources.
- structured an innovative program recognized as the largest grocery program company wide.
sony pictures television international
director of integrated sales & sponsorship, 7/2001 c 9/2003
- launched strong sales and promotional campaigns on behalf of all channels including ad sales, marketing budget administration, and generated copy for all channels media marketing.
- assessed the marketing plans for global properties; monitored the contents of global client tracking grid.
- optimized revenue for sony s wholly owned cable channels through effective marketing plans for key territories including: latin america, asia, japan, india, israel, and spain.
saban entertainment/fox family worldwide
director of consumer promotions, 02/1998 c 07/2001
- provided direct management and oversight for all property-driven and network-branded licensed consumer promotions for fox kids network and fox family channel.
- promoted product introductions of licensed goods, home video releases, and property launches.
- liaised with broadcast and cable affiliates and subsequently developed local extensions to national programs.
- maximized brand awareness and reputation for properties as power rangers, nascar racers, digimon, digimon: the movie and fox kids cup.
additional experience as account executive for rachel mccallister and associates
education
bachelor of science in organizational/intercultural communication
arizona state university
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