maria c. ortiz

xxx-xxx-xxxx (home) or 212-640-6281 (cell)
0000 xxxxxx xxxx , xxxx , xxxxx 00000
abc@xyz.com

executive profile

web-based marketing professional

dynamic leader with over 20 years demonstrated success in online marketing methodologies.  eager to contribute this specialized expertise to a company that is in need of a skilled and astute marketer who understands how to increase online product and services exposure and overall website traffic.  skilled at developing marketing plans, conducting various trends analyses, r & d, and creating and executing action plans to prevent and overcome market stagnation.

key qualifications

   marketing strategies

   brand management

   strategic partnerships

  product exposure

  data analysis

  public relations

•cross-functional collaboration

  research & development

  merchandising expertise

key professional achievements

key functional

competencies

ø  developed and executed cruise marketing plan resulting in 300% sales growth.

ø  effectively managed travel & entertainment website and coordinated 112 cruise/tour offers.

ø  increased online traffic by 60% (300m vs. 500m).  this includes unique visitors. 

ø  achieved 33m total impressions purchased with 2.08% overall click-through rates.

ø  effectively managed acu budget of $2.1m as well as accrual process.

ø  actively provided support to 650 travel representative offices.

ø  acted as on-site mis specialist for major corporate travel account generating $40m annually.

ø  drove $60m in merchandising sales by supporting merchandising strategies through customer relations, external competitive trends, and test and learn initiatives. 

ø  received travel network pacesetter status in recognition of outstanding achievement.

forms productive alliances and communicates effectively

ø  collaborates and forms tactical partnerships with marketing, technology, legal, and external partners to develop and execute online marketing strategies. 

ø  effectively communicates special events to relevant consumer base through various web-based and traditional mediums.

ø  capable of acting as liaison between various departments in order to ensure knowledge is shared and disseminated effectively.

ø  manages and fosters relationships with groups and departments and forms coalitions to ensure marketing protocols are embraces across lines.

ø  regularly collaborates with program and marketing managers to secure marketing channels.

ø  creates various consumer publications to increase brand awareness.

uses subject matter expertise to make vital business decisions

ø  capable of effectively managing day-to-day merchandising of promotional offers of numerous placements on company websites as well as tracking, reporting, and analyses of sales and traffic.

ø  skilled at determining optimal placement, scheduling, planning, and executing content across various sites.

ø  creates salient customer experiences by providing comprehensive management of the creative process.

ø  analyzes key merchandising metrics and activities in order to effectively plan marketing strategies.

ø  optimizes advertisement placements to provide the most pertinent offers to consumers.

ø  effectively leads and manages the execution of key marketing efforts.

professional career

path

education

& training

american express, inc.                                                     1991-present

(promoted several times during tenure)

position: interactive marketing senior analyst (2004-present)

  manages and executes offline marketing communications for the travel website.

  developed and launched double mr program for online cruises to enhance ctn value proposition.

  developed and managed various marketing publications and efforts to increase exposure and website traffic.

position: interactive marketing manager (2000-2003)

  drove traffic and sales to travel website through media plans, 3^rd party marketing efforts, strategic partnerships, email campaigns, and internal advertising channels.

  managed site updates, creative changes, and supported web customer interaction.

  effectively managed various marketing resources to increase audience exposure and product and service visibility.

position: analyst c personal and gold card marketing (1999-2000)

  managed day to day marketing of gold card events including communication of events, increasing brand awareness through internal and external vehicles as well as managing vendor relationships.

position: account service representative (1995-1999)

  effectively developed and executed various travel agencies within the system network.

  provided support to numerous travel representatives and researched and resolved relevant issues.

position: mis specialist (1994-1995)

  served as on-site mis specialist for j.p. morgan account.

  regularly promoted and sold add-on products and services to new and existing representatives.

position: international tariff specialist (1991-1994)

  calculated lowest applicable fare for international travel itineraries by researching various fare construction rules and exceptions.

- bachelor of business administration (marketing) c st. john s university

- certified six sigma greenbelt