career objective                              

results-driven brand development and marketing executive eager to contribute expertise towards supporting a progressive company in building recognition, increasing sales, and driving corporate profits.

profile                                                

offer numerous years of brand management experience, with proficiency in the retail sales, direct marketing, television programming, publishing, public speaking, and sports arenas. ~ solid record of successfully identifying and capitalizing on opportunities to penetrate and develop highly competitive markets. ~ provide executive-level business analysis, create and implement business development plans, and proactively monitor trends and developments, including competitive services and marketing activities. ~ apply star power, sharp business acumen, and dynamic entrepreneurial aptitude towards cultivating strategic alliances and promotional partnerships.  ~ superior communication, presentation, negotiation, and relationship management skills.   

 

~ marketing / brand development achievements ~

• successfully negotiated contract with newline tv to serve as executive producer for an original family reality show c family foreman c centering on george foreman sr. and george foreman iii; authored 6 episodes of the series which was sold to tv land for its first season.
• co-produced the popular abc show american inventor along with simon cowell, peter jones, and the producers of american idol.
• as senior marketing executive with salton, oversaw the promotion of highly successful products, including the george foreman grill, toastmaster, and juiceman brands.
• structured 3-year licensing/endorsement deal with casual male big & tall stores; negotiated royalties on manufactured goods, spokesman fees, and stock options.  during the course of the contract, share price increased 700%, sales grew by more than 30%, and brand generated more than $300m in retail sales.
• in conjunction with vitaquest, developed the george foreman s life shake brand and the shake off the pounds comprehensive weight loss program through direct response television and presence in gnc stores, as well as a national retail roll -out by windmill health products, a distributor to over 30,000 retailers.
• coordinated a 4-book deal for george foreman sr. with thomas nelson publishers; published titles include god in my corner, going the extra smile, the knockout entrepreneur, and fatherhood.
• secured a multi-year speaking engagement with the learning annex headlining with donald trump; additionally structured and marketed a get-out-of-debt program.
• prepared multi-year contracts with peter lowe s get motivated on behalf of george foreman sr.
• organized nationwide joint venture for george foreman sr. and instride shoes producing therapeutic footwear for people with diabetes and poor circulation.
• brokered deal with startup franchise ufood grill, garnering an equity stake in exchange for the services of george foreman as a spokesperson for the new venture by george naddaff, the founder of boston chicken.
• co-founded the environmentally safe george foreman cleaning solutions brand along with established business executives; drove marketing efforts to achieve product placement in major national retailers, including a&p, family dollar, dollar general, safeway, and qvc.com.

professional experience                

senior vice president / member, board of directors, foreman enterprises, inc.                                     2005 c present

partner, george foreman cleaning solutions                                                                                         2008 c present

senior marketing executive, salton, inc.                                                                                             insert year c year

director of corporate relations and planned giving, wiley college                                                      2002 c 2009

education                                           

master of science in human service administration, louisiana state university, shreveport, la            2003

bachelor of science in criminal justice, wiley college, marshall, tx                                                    1999

 

 

 

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dear__________________:

 

following great success building and marketing the multi-faceted george foreman brands, i am currently seeking a challenging career opportunity to partner with an existing company seeking to grow its market presence. 

 

as demonstrated in the accompanying resume, my professional qualifications include extensive experience as both an independent entrepreneur and the senior vp of my father s company, george foreman enterprises.  my broad scope of experience spans diverse industries, with successful ventures in retail sales, direct marketing, television programming, publishing, and public speaking engagements.  i excel at developing and implementing product-specific brand management strategies, and am adept at driving business growth through varied channels.  with a demonstrated record of negotiating favorable contractual terms and coordinating winning endorsements, i ve been able to apply my unique perspective towards positioning emerging brands for success.  to complement this background, i earned a master s degree from lsu.

 

you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance and business savvy.  i am confident that i could be a valuable asset to insert company, and look forward to further discussing a collaboration.

 

sincerely,

 

yyyyyy x. yyyyyy