career objective                              

results-driven marketing professional eager to contribute superior business development, strategic marketing, and customer service skills toward supporting the employer in optimizing revenue performance

profile                                                

ø  offer eleven years progressive marketing experience with expertise in user acquisition, registration, and retention

ø  solid experience in targeting and managing wide variety of clientele/accounts; develop strong, competitive bids that generate high-volume contracts

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  sharp business acumen and experienced in managing broad scope of operations, from market research, online and direct sales/marketing, and media campaign development/management  to personnel and operations management, database optimization, and promotional partnership programming

professional experience                

illinois institute of technology c stuart school of business, chicago, il                                                  2006 c 2008

director of communications

• successfully steered business operations to increase customer inquiries, acquisition, and retention by 11%
• effectively identified and capitalized on opportunities to penetrate and develop markets, planned events, increased recruiting event attendance by 86%
• managed the planning and implementation of a new branding campaign utilizing traditional and innovative advertising strategies
• improved technological systems to improve recruiting and retention including introduction of new database mining techniques and increasing internet visibility using seo techniques
• additionally responsible for supervision of staff, daily communications, annual budgeting, website maintenance, and managing corporate relationship initiatives

 

corporate and agency clients                                                                                                                2003 c 2005

contract marketing & media consultant                                                                       

• actively created, implemented, managed, and troubleshot marketing and media campaigns for a variety of clients
• interfaced with all relevant parties including client staff, management and third-party agencies to ensure successful integration of all marketing and media programs
• acquired and created lucrative co-marketing/co-branding and affiliate partnership programming

 

bressler advertising, memphis, tn                                                                                                         2002 c 2003

market manager

• proficiently rebuilt the tri-state (tennessee, arkansas, mississippi) market for this full-service advertising agency specializing in small- to mid-size businesses; achieved increased market share by more than 12% and increased production-generated revenue by more than 3%.
• led business development and sales efforts including direct prospecting, sales, marketing collateral material distribution, event marketing, and presentation development and delivery; offered follow-up services including post-buy analysis and performance assessments
• established comprehensive, searchable database including more than 200 current and prospective clients with information on contact data, company financials, and yearly marketing budgets

 

collegiate advertising & promotions, san francisco, ca                                                                                    1999 c 2001

director of business development

         created and maintained annual budget of $350,000 while performing a full range of business development services specializing in event and field marketing, consumer promotions, and sports and entertainment venue advertising

         achieved client retention rate of 94% concurrent with successful market expansion and new account acquisition; increased annual billing by more than 7%

         developed evaluation and analysis program designed to monitor results based on sales, traffic, and response rates, and provided performance appraisals and campaign effectiveness matrices

 

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aaron zawislak                                                                                                                                                                                                      page 2

 

wasoo.com c chicago, il/toronto, on canada                                                                                    1997 c 1999

marketing manager

• led staff of six in the marketing efforts at this online community devoted to amateur sports; developed, created, and implemented campaigns from start to finish; additionally managed crm program (salesforce.com), overseeing a field staff of 10-14 personnel
• developed advertising campaigns and all related materials, databases, and analysis; additionally charged with affiliate marketing programs, industry events and exhibits, corporate public relations
• managed e-mail and direct marketing campaign resulting in an average response rate of 14% and more than 120,000 website user registrations

technical proficiencies

windows & mac os; microsoft office; ms access; quickbooks/quicken; salesforce.com c crm software; adobe creative suite

education                                           

middle tennessee state university, murfreesboro, tn                                                                             2002

bachelor of business administration: marketing; minor: business administration

 

 

 

 

 

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hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a marketing manager capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include numerous years of experience in sales, business development and customer service experience, including an extensive background in working with search engine optimization, direct marketing, and media management.  i excel in developing winning bids/proposals, successfully administer contracts and effectively lead team members to drive sales growth and deliver quality account servicing.  my dynamic communication skills have consistently proven instrumental in presenting, negotiating and closing high-revenue sales transactions and i am highly effective in identifying and addressing client-specific needs.  additionally, i offer solid experience in managing administrative, human resource, finance/accounting, and procurement operations. to complement this background, i offer a degree in marketing and business administration.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

aaron zawislak