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Digital Department Director

Business Development ~ Interactive Marketing ~ Project Management

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Solutions-focused, performance-driven Senior Executive eager to contribute technical expertise as well as dynamic Program/Project Management, Business Integration and Process Enhancement talents toward managing the digital department for a Fortune 100 company. Offer over 15 years progressive experience in defining and capitalizing on opportunities to target and penetrate competitive markets, capture new business, expand/diversify profit channels, and maximize operational efficiencies. Extensive experience in broad range of industries, including High Tech, Travel, Communications, Energy and Financial Services industries. Exceptional ability to research and analyze industry trends and data and use findings toward designing and executing innovative strategies to enhance digital property and boost company leveraging. Effectively establish, cultivate and manage critical relationships with key decision makers, strategic partners, C-level management and Fortune 100 clients. Areas of expertise:

 

IT Marketing Large-Scale Digital Program Management Team Leadership

Technology-Driven Solutions Implementation Strategic Planning

Strategic Digital Customer Experiences Resource Allocation/Administration

 

Achievement Highlights

 

Ø  Named One of the Top 50 People in Energy IT by New Energy Economy Magazine. 

Ø  Built long-term, strategic vision for new Southwest.com site and grew Southwest Airlines account 167% from $0.9M to $2.4M; program projected to reach $280M in incremental revenue in 2011.

Ø  Redesigned SBC.com site by integrating SBC.com and Cingular into ATT.com site; site won several awards and ranked by comScore as the top telcom site in every site experience category.

Ø  Grew AT&T account 9,900%, from $60K to $6M, increased click through rates by 5% and reduced abandonment on key pages by 12%, directly supporting the successful launch of one of the largest and most visible telcom mergers in history.

Ø  Boosted use of self service functionality by 20%, residential traffic by 37% and Small Business traffic by 62% as Senior Account Director for SBC project.

Ø  Streamlined processes, reduced costs and increased productivity as the Lead Product Manager at Dell; all service groups within Dell worldwide adopted these successful processes and methodology.

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Razorfish                                                                                                                      1998-Present

(formerly Avenue A-Razorfish, SBI and Co., Lante Corporation, Luminant Worldwide and Align Solutions)

Senior Account Director / Account Director (2005-Present)

  Contribute dynamic leadership skills in managing various Fortune 100 client accounts and developing digital solutions to resolve business problems.

  Directly manage and motivate cross-functional personnel, ensuring successful delivery of innovative ideas and award-winning work across digital touchpoints.

  Apply sharp business acumen toward implementing policies to drive client services and business development efforts and deliver business value for clients through the execution of digital experiences.

 

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Todd B. Ballengee                                                                                             Page 2 of 2

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Career Background continued

 

Razorfish                                                                                                                      1998-Present

(formerly Avenue A-Razorfish, SBI and Co., Lante Corporation, Luminant Worldwide and Align Solutions)

-Continued-

Senior Program Manager / Practice Leader for PMO Delivery (1998-2005)

  Conducted comprehensive review and analysis of technology industry trends and cutting-edge products to effectively manage and implement technology-driven solutions for clients, specializing in Web-based and wireless applications.

  Oversaw all aspects of project life-cycle, including calculating project ROI, developing work plans, staffing, risk management and financial planning, demonstrating exceptional prioritizing and multitasking abilities in achieving goals and timelines.

  Led and developed all team personnel, including internal, client and vendor staff, playing an instrumental role in the development of top performing members.

  Exhibited advanced communication and interpersonal relation skills in building and establishing key relationships with clients from the staff level through the C-level of organizations. 

PricewaterhouseCoopers LLP/Price Waterhouse LLP                                                       1993-1998

Manager-Central US Region / Team Leader (1996-1998)

  Creatively designed, developed and launched targeted marketing and financial planning strategies for proprietary software to boost performance.

  Cost-effectively allocated, administered and controlled budgets.

  Streamlined processes by assessing client s current international payroll/tax environment and recommending appropriate modules of the software package.

  Relied upon to lend technical expertise and solid communication talents toward developing and presenting marketing materials for potential clients.

Technology Consultant / Tax Associate (1993-1996)

  Created and transformed the international tax logic for proprietary cost projection software, which is currently sold on the open market. 

  Developed new enhancements by collaboratively working with both programmers and clients to include desired features.

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Bachelor of Arts in Managerial Studies, Policy Studies & Political Science - Rice University         

 

Activities: Student Body VP, Parliamentarian, Chief Justice of Will Rice College, Who s Who in American Colleges and Universities.

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Coach - Youth Athletic Teams

Inaugural President - Community Youth Swim Team Board

 

 

 

 

 

 

 

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Date

 

 

 

Contact Name, Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently exploring new opportunities, and am interested in joining your team.  To acquaint you with my qualifications, I m submitting my resume for your review.  In advance, thank you for your time and consideration.

 

As demonstrated in the accompanying resume, I offer a strong track record in spearheading the digital needs of Fortune 100 companies and providing strategic digital customer experiences to generate solid results.  Over the course of my career I:

 

Ø  Innovatively built long-term, strategic vision for new Southwest.com site and grew Southwest Airlines account 167%, from $0.9M to $2.4M; program projected to reach $280M in incremental revenue in 2011.

Ø  Redesigned SBC.com site by integrating SBC.com and Cingular into ATT.com site; site won several awards and ranked by comScore as the top telcom site in every site experience category.

Ø  Grew AT&T account 9,900%, from $60K to $6M, increased click through rates by 5% and reduced abandonment on key pages by 12%, directly supporting the successful launch of one of the largest and most visible telcom mergers in history.

 

I am now eager to contribute my business savvy, strategic planning skills and dynamic leadership, relationship building and administrative/financial management abilities toward collaborating in your success as a key member of your executive team.  I am confident that I could be a valuable asset to your firm in achieving both immediate and long-term goals, and look forward to meeting with you in the near future to discuss my qualifications and how they support your corporate vision.

 

Professionally,

 

 

 

Todd B. Ballengee