career objective                              

results-driven integrated marketing communications professional eager to contribute industry expertise as well as dynamic management, written communication, and strategic planning skills toward actively supporting a progressive organization in optimizing operational and financial performance

profile                                                

ø  offer more than 17 years of integrated marketing communications experience, with expertise in designing and implementing highly effective programs for clients from the technology, healthcare, real estate, engineering, b2b, b2c, nonprofit, government, educational, industrial manufacturing, and arts industries

ø  demonstrated ability to successfully identify and capitalize on opportunities to penetrate and develop markets, grow internet presence, create and execute campaigns, generate marketing collateral, secure media placements, and drive brand awareness and sales

ø  improve internal and external communications through hiring, leading, and managing first-rate support teams; identify client-specific technical solutions to facilitate exchange of knowledge

ø  dynamic communication, presentation, negotiation, and relationship management skills; work directly with stakeholders, clients, vendors, and all levels of personnel

professional experience                

independent consultant                                                                                                                       2/08 c present  

• provide marketing communications support services for multiple firms, with an emphasis on it and e-commerce companies

 

product marketing manager, datatel, inc., fairfax, va                                                                           5/07 c 1/08

• increased sales and services for this provider of technical solutions to post-secondary educational institutions through effective marketing within the human resources/payroll, institutional advancement, and financial management product lines
• expanded marketing strategies and introduced new tools including umbrella campaigns, positioning statements, resource guides, and e-newsletters; coordinated and produced 24 advertising placements and participated in 16 industry tradeshows/sales conferences
• authored numerous direct mail pieces, content for 13 email campaigns and website content, and client success profiles; teamed with graphics department to produce deliverables
• promoted strong internal communications; developed intranet and client-only site, served as corporate editor, and selected to act as primary product marketing advocate for cross-functional business development teams

 

corporate communications manager, advance auto parts, roanoke, va                                              5/05 c 11/06

• in recognition of superior performance as on-site consultant, quickly progressed within leading automotive aftermarket retailer to attain full-time position entrusted with managing company communications, supplier contract negotiation, staffing and employee services, and marketing and business growth
• contributed to the creation of internal communications initiative, website,  and style guide; redesigned staff magazine, weekly e-newsletter, and corporate intranet to facilitate communications c increased employee readership, engagement, and usage of employee assistance program
• applied dynamic leadership and project management skills toward establishing an internship program; mentored and motivated eight-person team, playing an instrumental role in the development of top-performing team members

 

executive vice president, the o connor group, roanoke, va                                                               7/03 c 12/04

• strategically merged serendipity communications to form the o connor group c one of the largest full-service marketing communications agencies in southwest virginia with revenues of more than $15m
• steered transition efforts in preparation for final sale; established standard operating procedures, organizational structure, company culture, agency awareness and media positioning,   and client communication programs
• garnered more than $18k in media coverage, increased billable hours by 12%, and personally exceeded sales goals by 50%

 

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president and ceo, serendipity communications, inc., christiansburg, va                                             1/92 c 8/03       

• launched and directed all aspects of operations for this full-service marketing, advertising, and public relations agency; managed human resources, business development and client relations, financial administration, and it
• cultivated and retained an expansive, diverse client base from both public and private sectors; generated more than $550k in annual revenues and maintained 30% year-over-year business growth rate
• writer and art director, the greater roanoke region: your open door to technology, education and scenic beauty, a 190-page coffee table book

 

~ affiliations & additional experience ~

active member, public relations society of america

active member, international association of business communicators

member, national federation of press women

member, virginia tech communications alumni advisory board

program graduate, roanoke regional chamber of commerce leadership program

adjunct faculty, virginia tech (spring 2005)

education                                           

b.a. in communication studies c journalism and english, virginia polytechnic institute and state university

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in an integrated marketing communications capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include a strong background in leading business improvement initiatives with a focus on streamlining and integrating marketing and communications efforts.  i excel at facilitating both internal and external communications, developing and executing campaigns, authoring and producing collateral, negotiating contracts, and cultivating strong stakeholder relationships.  my unique blend of needs-assessment and technical skills has consistently proven instrumental in my success, and i ve received more than 200 awards for my work.  to complement this background, i offer a degree in communication studies and a solid record of involvement in prestigious industry associations. 

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

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