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yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

 abc@xyz.com ~ (xxx-xxx-xxxx

qualifications summary

 

highly-qualified executive with strong expertise in various industries, especially in travel and tourism, fast-food, marketing, sales, and business development. undeniable entrepreneurial spirit transferable to any organization. keen problem solver and efficient communicator able to resolve clients concerns by introducing relevant methods of meeting goals and objectives;

 

business development / client relations / marketing / advertising / executive-level leadership

tourism / brand management / account management / strategic planning

career history

 

loretta mckeon yoga, ltd. 

owner, 2002 c present

         coordinate the operations of a private corporate organization focused on providing yoga activities within the local school district and for private clients.

         formulate policies, manage daily operations, and plan the use of human resources.

         determine services to be sold and set prices based on forecasts of customer demand.

         assess staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.

         implement marketing strategies including advertising campaigns and sales promotions.

         direct budget activities to fund operations, maximize investments, and increase efficiency.

         review financial statements, sales and activity reports to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.

         selected as participant in the first world culture open in seoul, korea (september 2004).

           

d arcy advertising

vice president, group account director c global, 1996 c 2002

         met the strategic marketing and advertising needs of various high profile clients including barbados tourism authority, hyatt international hotels, and infonxx.

         managed the hyatt brands and maximized market place presence of organization on an international scale; and stood as account lead on (infonxx) account.

         facilitated marketing strategies throughout us, canada, united kingdom, and germany on behalf of barbados tourism authority; impacted the tourism rate by inducing a 5.4% increase prior to 9/11.

 

vice president, management supervisor c northeast

         spearheaded accounts of major clients including burger king account.

         directed the professional success of a 10-member team and ensured consistent employee growth.

         defined marketing strategies and devised marketing plans covering 44 markets; 5 markets were top 10 revenue producers for burger king.

         boosted agency commissions on burger king account by 25%; surpassed expected participation of franchisees in the investment spending presentations.

 

 

 

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weight watchers, international

us marketing manager, 1994 c 1996    

  • increased the demand for products and services through effective marketing strategies with the goal of maximizing the share of the market while ensuring the customers are satisfied.
  • evaluated the financial aspects of advertising campaigns, such as print, television, and direct marketing budgets, expenditures, return-on-investment and profit-loss projections.
  • developed promotions strategies, balancing customer satisfaction and firm objectives relevant to food and product sales.
  • formulated, directed, and coordinated marketing activities and policies to promote products and services, working with company executives and franchise owners.
  • identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • utilized sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

 

mccaffrey and mccall advertising, inc.

senior vice president

  • quickly promoted from secretary to senior vice president, account supervisor. 
  • facilitated and oversaw major accounts of clients including air canada, falcon jets, puerto rico tourism, caribbean coalition for tourism, westvaco, a&e, and longevity magazine.

           

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education

new york university, new york, ny

certificate program for marketing and advertising

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professional affiliations

1 of 4 yoga instructors, cultural open in seoul, korea in 2004

 

 

 

 

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