Accomplished Brand/Product Manager eager to contribute expertise in new product development, category management, and relationship-building toward supporting a dynamic company in optimizing revenue growth and profitability.

 

 

Excel in market analysis, new product introduction, competitive positioning, forecasting, and branding. Draw upon polished communication skills to deliver informative and convincing sales presentations and marketing materials. Highly skilled in creating spreadsheets to perform sales reporting, cost analysis and market share analysis. Significant experience in creating owner s manuals, catalogs, sell sheets and other collateral materials. Extensive experience in national and international travel.

 

Key Achievements:

 

         Won Best in Show recognition for eight consecutive years at annual industry trade show for new products introduced.

         Received numerous Editor s Choice and Buyer s Choice awards from trade media and dealers for successful product introductions.

         Championed effective product management initiatives to consistently drive sales growth in Reel category each year.

         Served as Shimano spokesperson for media interviews about new products, resulting in a successful advertorial which elevated brand awareness and interest.

         Highly respected for longevity and loyalty as evidenced by 12 years with most recent employer.

 

 

Shimano American Corp., Irvine, CA, 1998 to 2010

Product Manager Reels (2002 to 2010)

• Spearheaded product development and management functions from planning and concept creation, through to collaboration with production personnel to steer manufacturing and launch process.
• Conducted product and market research and analysis for Western Hemisphere,
• Established New Product Introduction timeline and process encompassing full-scope business operations (Sales, Marketing, Customer Service, Supply Chain) from initial concept through to successful introduction.
• Resourcefully devised cost simulation worksheet to expedite price negotiations during fast-paced product meetings overseas.
• Proactively attended tradeshows and other industry events including in-store promotions to initiate rapport with target customers, present/promote product line, and secure orders.
• Teamed with Marketing Manager to create innovative marketing strategies for new production introduction.

 

Continued

 

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

• Closely monitored quality control through returns, repairs, and market feedback.
• Maintained up-to-date competitor analysis data spanning specifications, price, sales, import statistics and mass merchant POP data.
• Demonstrated exceptional leadership talents in coordinating field testing of prototypes and directing field test staff.
• Frequently called on large chain accounts and top 20 dealer base to present new products and administer orders.

 

Assistant Category Specialist (2001 to 2002)

• Proficiently partnered with Brand Manager and Sales Managers in orchestrating new product sales presentations for major accounts.
• Meticulously tracked and scrutinized sales trends and formulated plans to revitalize sales on under-performing products.
• Fostered, nurtured and maintained influential relationships with dealers and consumers by attending trade/consumer shows and in-store promotions.
• Closely monitored quality performance of products and communicated with overseas factories to implement product improvements as needed.

 

Lead Repair Technician (1999 to 2001)

• Steered daily operations of Reel Repair department inclusive of training, mentoring, motivating and managing team of technicians.
• Swiftly resolved overflow or problem calls from Customer Service call center and handled purchasing of small parts from overseas factories.
• Defined and/or improved Warranty and Customer Service policies and enforced adherence.
• Received numerous industry customer service and warranty awards including Best Warranty Programs from fishing tackle retailer for three consecutive years.

 

Customer Service Representative (1998 to 2000)

• As contract employee, merged strong communication and interpersonal skills to assist customers, dealers and sales reps with inquiries, seeking technical support, or wanting to place orders.

 

 

Microsoft Office Suite (Excel, Word, PowerPoint)

 

Adobe Acrobat

 

Comshare and SAKI sales and demand reporting and analysis

 

JDE AS400

 

World Writer

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a <insert job title/position> capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.

 

I bring to you an outstanding background in product and brand management, well-developed expertise in new product development and introduction, an inherent ability to cultivate solid relationships with consumers, dealers and key accounts, and proven success in driving exceptional market share growth. To complement these qualifications, I offer keen organizational, communication, prioritization, presentation, planning and creative skills which are paramount in brand management.

 

As a proactive contributor to your organization, you will find me to be an industrious professional and stellar leader committed to supporting you in achieving your objectives through superior performance, insight, technical acumen, and initiative. I am confident that I could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy