yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

results-focused sales / marketing leader specializing in new business initiatives, program development, strategic analysis / planning, community / corporate networking, media buying, and negotiations eager to offer 21+ years of high-volume experience within diverse fields toward optimizing a progressive employer s bottom-line performance.

 

profile of qualifications

 

         top-performer who develops and delivers customized, high-profile marketing programs, along with effectively analyzing individual company needs / requirements to attract appropriate clientele and achieve superior business retention rates.

         integral leader who creates key relationships with current / prospective clientele to profitably build business revenue.

         ambitious self-starter who identifies lucrative sales opportunities and defines targeted marketing strategies for capturing new business accounts and attaining solid leveraging in competitive territories.

         excellent communicator who conceptualizes and produces innovative sales presentations, along with seamlessly interfacing with all levels of business representatives and clientele to improve community / corporate networking efforts.

 

key areas of expertise

 

high-volume sales                              integrative media buying                  account management                     process improvement

strategic analysis / planning              new business development            corporate networking                    territory development

tailored marketing programs             cost-effective negotiations             client / business relations            budget / expense control

 

career highlights

 

         recognized for job performance excellence and overachievement of revenue goals as a 3-time paramount king s island pinnacle award winner, 2-time sales leader winner, 12-time top sales winner, and 1993 s rookie of the year.

         honored as ameriflora 92 s top salesperson and attained membership in competitive, internal club 92 president s club.

         grew sales to over $3 million (tickets) and $650,000 (food) for a 250%+ increase, and shrunk corporate attrition to under 30%.

         built valuable business partnerships with such high-profile companies as aaa, ohio credit union league, time warner cable, cardinal health, owens corning, worthington industries, and genesis health systems, among others.

         organized multi-company events to improve corporate, non-core market business 55% the most ever in company history.

         achieved a 200% increase in corporate account revenue by delivering measurable solutions and exceeding client objectives.

         increased business segment in territory 75% by successfully selling and servicing to top national / state association groups.

 

professional synopsis

 

 

key accomplishments

ø increased outside sales 700% from 2007 c 2009; group association business 125% by developing strong area partnerships; and corporate business between columbus and pittsburgh feeder markets 21% via aggressive solicitation and active participation in employee associations.

ø created an innovative teachers get-a-way program that improved sunday c thursday sales by 25% during a pre-summer period.

ø expanded regional business networks by initiating a program for a perry nuclear plant shutdown which increased sales by 600+ rooms per night.

 

         applied dynamic leadership talents toward directing corporate, association, and educational market sales to include promoting the facility as a top convention / meeting venue and coordinating efforts with state / national associations such as the american accounting association, ohio municipal clerks association, and ohio outdoor writers association, among others.

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx • abc@xyz.com

 

 

professional synopsis (continued) page two

 

key accomplishments

ø increased new business for the sales region to $3 million in ticket sales to include exceeding sales / events objectives 12 of 14 years in a non-core market; growing corporate events from 21 to 92 yearly (400% increase); and enlarging music festival size by 50% while decreasing park costs.

ø spearheaded a popular monday c friday ticket program to improve mid-week usage which increased sales 45%.

 

         drove bottom-line results by managing corporate ticket and catering sales to include developing and implementing profit-focused programs to utilize and better distribute park usage and achieve superior customer satisfaction via strong services programming.

         contributed sharp negotiating skills toward securing contracts with major companies resulting in substantial ticket sales, i.e. aaa ($720,000), ohio credit union league ($400,000), the limited, inc. ($350,000), and educational programs network ($200,000).

         drafted, organized, and disseminated initial contracts with competitive pricing, along with presenting creative solutions to key challenges per individual client requirements to effectively customize the pki experience.

 

 

key accomplishments

ø achieved increased attendance of 2.1 million visitors throughout a 6-month period to include applying creative sales programming (i.e. community presentations, corporate on-site sales) to lead all corporate membership sales as a top salesperson in total ticket sales and catered outing revenue.

ø successfully overcame a lack of industry-norm consignment programs by initiating a turn-key plan to reach corporate end-users which delivered sales of 2,000 tickets sold over a 5-day period for lucent technologies.

 

         aggressively managed all ticket phases of a world s fair-type exhibition to include identifying project goals; marketing tailored programs; and utilizing a creative selling process to generate new community / corporate buy-in opportunities.

         demonstrated solid interpersonal relations abilities toward proficiently mediating among corporate clientele to address commitment concerns (i.e. block tickets for limited events) and exceed set community / corporate buy-in objectives.

 

 

key accomplishments

ø strategically steered collaborative efforts with tenants to highlight marketing challenges and suggest viable alternatives, along with researching and gathering critical data on business goals, products, and consumer targets to generate new / repeat business and foster buy-in plans.

 

         utilized broad scope of industry knowledge to develop and manage marketing and customer service plans for 6 high-volume shopping centers to include identifying advertising ideas; selecting / purchasing media for campaigns; and coordinating center-wide promotional activities which were instrumental in establishing advantageous community partnerships.

         played a vital role in building and sustaining business by cost-effectively managing center-specific marketing fund budgets; facilitating new tenant leasing processes; and successfully interacting with multiple levels of retail management to meet all goals.

 

additional professional roles held prior to 1989

 

education

 

bachelor of business administration (marketing emphasis)                                                                           kent state university