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5 Mallory Road Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx



Results-focused Manager specializing in E-Commerce eager to contribute expertise in Business Development/Sales, Project Administration and General Business Operations toward collaborating with a progressive organization in maximizing bottom-line performance. Core competencies include:


   Drive Online Promotional Activities

   Collaborate with Marketing to Lead Growth

   Manage Global Online Business

   Marketing and Creative Development

   Search Engine Optimization

   Search Engine Marketing

   Ecommerce B2C

   Website Development

   Pay Per Click Programs

   Develop E-Mail Campaigns

   Strategic Planning/Execution

   New Product Launch


View my website at


Professional Qualifications


   Lead day-to-day e-commerce operation and production control; collaborate with cross-functional teams to identify and resolve daily operation / production issues.

   Contribute to ongoing development efforts and coordinate participation in application releases; work with key members of various departments including Marketing to identify and resolve application issues, system enhancements, and new user requirements

   Proactively identify new opportunities to improve the effectiveness of the program; lead efforts to increase revenue, increase conversion rate, decrease handling time, and enhance customer experience.

   Identify and manage project related issues and risks.

   Achieve profitable launch of new products, pioneer creation of messaging, pricing, positioning and marketing strategies that include website, direct mail and tradeshow activity.


Professional History


A.C. MOORE, Clifton, XXXXXX 2008 to 2010

Assistant General Manager

   Led merchandising and operations initiatives to maximize sales and profits, and ensured success of a specialty retailer offering a vast selection of arts, crafts and floral merchandise to a broad demographic of clients.

   Ensure compliance with operational and merchandising standards; create compelling and attractive displays to showcase variety of items, and create interest.

   Lead team building, training and employee development initiatives to assemble a high performance team.

   Assess and identify performance gaps, resolve staffing issues, and manage employee schedules to ensure appropriate levels for peak hours.




PRINCETON SKI SHOP, Multiple Locations in NY and XXXXXX 1996-2008

E-Commerce Manager 2003-2008

   Spearheaded the launch of a new e-business division; grew online sales results from $0 to $6MM within 5 years, incorporated aggressive search engine marketing, placement, and advertising to optimize traffic.

   Oversaw the launch of 3 different websites; integral in leading creative development, content migration and creation of second generation websites to maximize online business potential.

   Provided leadership and oversight for a staff of 20 e-commerce employees; delivered ongoing training and development, and encouraged the introduction of new technologies and applications to optimize website performance.

Key Contributions

  Directed the launch of three web sites:,, and

  Led creative development and collaborated with team to create messaging and layouts for and

  Managed the development of second generation websites and content migration into new site infrastructure.

  Contributed lasting revenue results by surpassing initial sales forecast by 50%.

  Maintained all campaigns within search engine marketing (SEM), and search engine optimization (SEO), and lead generation programs using Google Base, Google Sitemap, and WebPostion4.

  Developed web metrics to track and monitor statistics using Live Stats, a comprehensive program by DeepMetric.

  Managed Internet advertising using Google Adwords with a annual budget of over $110,000.

  Managed Google advertising campaign with a annual budget of over $110K, and directed a successful email advertising campaign to over 50K web customers.

  Educated and supervised employee merchandising staff responsible for updating web sites with new products using Counterpoint V8, standard ASP platforms and Adobe Photoshop.


General Manager 1996-2008

   Positioned retail Ski Shop specializing in sporting equipment and apparel to be the premier retailer in the Northeast; drove annual sales results to over $10MM through solid leadership, marketing, merchandising and cost containment strategies.

   Surpassed annual sales forecast by 20% by focusing on employee development, training and sales skills; facilitated ongoing team building and performance measurement among 60 staff members to ensure maximized results.

   Maintained complete accountability for all P&L performance, cash flow control, purchasing, inventory management and marketing initiatives.

   Contributed to strong and sustainable financial growth through the implementation of marketing and special event promotions, brand awareness, and customer relations initiatives.





Ramapo College, Mahwah, XXXXXX - Business Administration








5 Mallory Road Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx






Address 1

Address 2


Date Here

Dear <Name Here>,


Are you seeking a dynamic, technologically savvy Ecommerce Leader to join your team? If so, you have found your candidate. Please accept my application for the position of <position here>.


I have contributed strong leadership and leveraged extensive knowledge of industry trends, consumer habits and web based marketing strategies to drive significant success in launching new Ecommerce websites. With over 20 years as a leader in the retail industry, I have a true understanding of how to effectively implement sales and marketing strategies that produce profit and revenue results.


In addition, I have experience developing long range operating plans in support of varied strategic and tactical business objectives, as well as the expertise to build the necessary tools to support high volume internet activity.



As a proven leader, I believe it would be mutually beneficial for us to meet. I will contact you soon to arrange for an interview. Should you require any additional information, I can be contacted at the phone numbers listed above.


Best Regards,





















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