yyyyyy x. yyyyyy
marketing, advertising, and branding professional
highly-qualified marketing professional entrusted to maintain 15 separate marketing budgets and marketing plans. skillfully optimize revenue by initiating marketing campaigns that spark interest and increase demand. successfully enhance the reputation and market place presence of organizations leading to client retention. utilize strong written and verbal communication abilities to attract, negotiate, and secure advertising contracts that boost product positioning.
marketing / account management / client relations / public relations
advertising / promotions / contract negotiation / profit & loss
product positioning / revenue optimization
marketing manager, 05/2005 c present
western golf properties, lake forest, ca
direct activities of internal staff, external agencies, establishments, and departments that develop and implement communication strategies and information programs.
held accountable for efficient administration of annual marketing budgets and execution of marketing plans for up to 15 distinct properties.
oversee the professional success of the sales force by offering training tools to enhance performance.
administrate 10 websites and increase marketing presence by enhancing search engine optimization (seo) and search engine marketing (sem).
utilize business acumen to purchase and settle on pricing for online, print, radio and television advertising contracts.
generate press stories aimed at securing an even more positive public perception of the organization; develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
plan public relations programs that maintain a favorable public image of new properties and manage the brands of previous properties and western golf properties corporate.
evaluate advertising and promotion programs for compatibility with public relations efforts.
marketing/public relations manager, 02/2004 c 05/2005
rkr media associates, temecula, ca
established and maintained effective relationships with clients by completing account executive tasks including generating p&l statements, media buying, and ad placement.
implemented a strong knowledge of clients products and services through quantitative and qualitative research.
handled a variety of tasks including purchasing, estimating, drafting press releases, program management, and rendered the necessary oversight for all tasks.
advertising assistant, 06/2003 c 02/2004
the miller group, towson, md
purchased ad space, inspected ad layouts, generated copy, and edited content of promotional materials for adherence to specifications of innovative ad concepts.
plan and direct advertising policies and programs or produce collateral materials, such as press releases, to create extra interest in the purchase of clients products or services.
bachelors of arts, major: public relations, minor: speech communications, 1999 c 2003
york college of pennsylvania, york, pa
yyyyyy x. yyyyyy
april 15, 2011
<<first name>> <<last name>>
<<street address, suite #>>
<<city, state zip code>>
dear <<courtesy>> <<last name>>,
i am writing to express my genuine interest in your current opening for a <name of the position>; therefore, please allow me to submit my resume for your review. having been in marketing, brand management, and advertising for the past 6+ years, with continued success in meeting the marketing needs of my clientele, i am confident that i can make a valuable contribution to your organization's future projects and initiatives. my experience consists of thorough marketing and advertising analysis that is transferrable to any industry.
as indicated in the accompanying resume, i bring you a positive and energetic work approach and an exemplary blend of talents in the areas of promotions, business development, operations, client relations, revenue growth, and account management. to compliment these qualifications, i offer an unwavering commitment to providing stellar customer service and dealing directly with clients as a front-line company representative, keeping in mind to remain accessible to clients at all times while simultaneously exceeding goals.
to date in my career, i have held progressively responsible positions based on a demonstrated ability to meet and exceed established goals and manage accounts. i take great effort in building strong, positive interpersonal relations. my professional history produced an aptitude for strategically indicating complex problems and reviewing related information to develop and evaluate options and implement sales solutions. as a marketing executive, i utilize both theoretical and negotiation skills to obtain advertising contracts and consistently secure increases in revenue, and these same skills can produce lucrative results conducive to accomplishing your overall organizational missions and goals.
once you have reviewed my qualifications, i welcome further discussion about how i can contribute my assets to your organization. i would like to interview with you during a time convenient and until then i am available to answer any questions you may have.
yyyyyy x. yyyyyy
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