~ www.joevier100.com ~

 

innovative advertising executive eager to contribute proven creativity and dynamic artistic insight

toward actively supporting an organization in optimizing performance for continued operational success.

 

profile

 

national and regional tv / print advertising • collateral •

direct mail • catalogs • 360 advertising • website design

 

ø  offer over 24 years of experience in art and creative director roles, including demonstrating expertise in advertising, strategic analysis, business-to-business liaison, team building, and vendor / client relations capacities.

ø  merge outstanding presentation abilities with solid leadership attributes, successful interpersonal relationship-building techniques, and exceptional written / verbal communication talents.

ø  expert at accurately assessing client-based marketing needs to define specific organizational goals, as well as dynamically presenting creative media results.

 

~ key professional achievements ~

 

~ two outstanding creativity awards u.s. tv and radio festival ~

~ two first place mobius awards ~ four finalist certificates clio awards ~

~ silver medal new york festival ~ two finalist certificates new york festival ~

~ gold addy award michigan division~ two silver caddys detroit advertising awards ~

~ two certifications of distinction art direction magazine ~ four gold telly award statues ~

 

professional experience

 

ø  optimally oversaw advertising / marketing direction for embraer, a brazilian-based executive jet aviation company, along with strategically developing all national company print ads, brochures, catalogs, and direct mail materials.

ø  successfully created the leisure print campaign for the city of savannah, georgia, as well as actively working with various real estate accounts toward developing new business opportunities for continued marketplace presence.

 

ø  directed and creatively redesigned numerous chrysler-based account activities, including developing collateral materials, targeted direct marketing pieces, catalogs, and print advertising to promote new vehicle launches and updates.

ø  coordinated superior advertising efforts with regular comprehensive client meetings to make cooperative decisions which reflected positively on customer satisfaction and company well-being.

ø  actively assisted with the profitable redesign of the chrysler fleet website, along with supporting creative efforts concerning exceptional dodge nascar advertising development and non-profit business pitches.

 

professional experience

(continued)

 

ø  spearheaded team efforts to create national / regional tv, print, and collateral pontiac and cadillac advertising, including developing a unique las vegas-based multi-screen display for a 2004 super bowl tv commercial.

ø  redesigned a distinctive cadillac winter garden theatre marquee in nyc, along with generating a prominent pontiac tv and print campaign which ran during the 2000 summer olympics.

 

ø  successfully built and led top-performing creative teams vital to supporting nine key regions for a major ford-lincoln-mercury national dealer account, including holding direct accountability for southwest / midwest dealer associations.

ø  created a profitable southwest-based mercury advertising drive which ford utilized for a national ford outfitters campaign, as well as producing high-profile tv commercials utilizing national sports celebrities, such as jackie smith, brett hull, craig biggio, and annika sorenstam.

 

ø  optimally created award-winning jeep and eagle national retail tv commercials, along with various team-based regional and national print campaigns.

ø  successfully developed unique jeep brand-based dimensional outdoor boards and dynamic targeted direct mail materials.

ø  effectively oversaw the production of jeep- and eagle-brand running footage packages for national dealer advertising, along with profitably collaborating on the development of exciting business pitches for the united states marine corps, the salvation army, and brooks shoe company.

 

ø  productively served as a member of the dynamic creative team that developed and produced the award-winning launch campaign for the 1988 chevrolet beretta, including spearheading all 60-, 30-, and 15-second tv spots, print, and direct marketing efforts.

ø  maintained significant involvement in the proactive creation of various tv and print ads for chevrolet s national award-winning heartbeat of america brand campaign.

ø  efficiently oversaw several non-automotive accounts, including rockwell electronics, the detroit news, bridgestone tires, k-mart, and first federal bank.

 

education and computer proficiencies

 

bachelor of arts in graphic design

arizona state university

 

adobe creative suite (photoshop / indesign / quark / illustrator) / web design