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yyyyyy x. yyyyyy                                                      (415) 0000 xxxxxx xxxx , xxxx , xxxxx 00000                                                                                                                                                          abc@xyz.com

executive profile

results-driven entertainment products executive with expertise in managing full product lifecycle for video games, theme park attractions, online content, ecommerce, and client software applications.  demonstrated ability to steer comprehensive business operations and achieve unprecedented levels of productivity, efficiency, quality, sales results, and profitability through active involvement in strategic planning, developing company culture, hiring and retaining talent, institution of project management methodologies, and financial administration.  unique blend of sharp business acumen, analytical aptitude, creativity, and technological proficiencies.   dynamic communication, presentation, negotiation, and relationship management skills. 

 

~ key achievements ~

         successfully turned around planned $80m loss to a $20m profit for lucas arts in 2008 through effective portfolio management, disciplined spending, strategic outsourcing, and workforce reduction.

         launched star wars: the force unleashed and sold more than 8 million units worldwide to achieve the best selling launch in lucas arts 28-year history.

         piloted lucas arts signing of clonewars adventures with sony online entertainment, and a to-be-announced project natal title with microsoft.

         managed negotiations, marketing approvals, and production oversight of lucas arts star wars: the old republic mmorpg in collaboration with ea and bioware.

         achieved 26% savings in development costs for ea s los angeles studio by boosting outsourced operations and art assets by 650%.

         pioneered greenlight process for ea s games label to validate investments focusing on hit potential and profitability.

         as assistant coo with ea canada, established and oversaw studio-wide development director onboarding program as well as central production teams for the business unit; created job family matrices, managed funding strategies, and implemented highly effective training and retention techniques.

         served as temporary director of network and hosting applications at earthlink during critical six-month period and coordinated all daily activity for 100-member team while continuing to fulfill all product development quality engineering duties.

professional experience

lucas arts, san francisco, ca                                                                                                                2008 c 2010

president

  • effectively oversaw more than 400 personnel responsible for development, production, marketing, finance, publishing, and distribution for the san francisco and singapore studios of this top-tier publisher and developer of video games, including titles based on the star wars and indiana jones franchises as well as exciting other original properties.
  • introduced new processes, infrastructure, and frameworks resulting in increased accountability and substantially improved results; reported directly to lucasfilm board of directors.

 

electronic arts                                                                                                                                        2005 c 2008

chief operating officer, ea los angeles, los angeles, ca (2006 c 2008)

  • cost-consciously administered $80m annual operating budget and steered all staff activity, product development efforts, and strategic growth initiatives for ea s los angeles studio, including is&t, master lab, configuration management, and quality assurance departments as well as outsourced operations.
  • conducted milestone reviews and provided development best practices guidance for all game titles to complete projects on time, within budget, and in line with strict quality standards; delivered ongoing status and potential impact reports to service group, manufacturing, and publishing partners.

 

assistant chief operating officer, electronic arts canada, burnaby, bc (2005 c 2006)

  • led strategic planning efforts and developed 3-5-year directives for product research, software development process improvement, financial management, and human resources initiatives.
  • managed development of ea sports big portfolio including ssx, nba street., fifa street, and marvel products.

 

continued


darrell rodriquez                                                                                                                                                                                                  page 2

 

earthlink inc., pasadena, ca                                                                                                                  2003 c 2005

director c product development quality engineering              

  • expertly drove comprehensive quality engineering functions for all client software, web applications, and content for this leading internet service provider.
  • contributed to the design of new products and the improvement of existing offerings through requirement verification, documentation, execution of test plans, risk analysis, and issue resolution.

 

the walt disney company                                                                                                                      1996 c 2003

director c production operations, walt disney internet group, north hollywood, ca (2002 c 2003)

  • in recognition of outstanding performance, steadily progressed within company to attain position entrusted with managing process framework and methodology development, application and content testing, product integration and deployment, live site monitoring, and analysis and operations for all disney online universe products.
  • directly oversaw 19 cross-functional specialists and ensured adherence to stringent disney quality and customer service standards.

senior producer, walt disney internet group, north hollywood, ca (2000 c 2002)          

        defined business requirements, proposed technical solutions, established strategy, developed schedules and budgets, and allocated resources for a broad scope of interactive media and ecommerce projects.

        negotiated external talent contracts and managed personnel to consistently complete projects on time and within budget; supervised design, development, end-to-end test plans, and final deployment of content.

associate show producer, walt disney imagineering, glendale, ca (1997 c 2000)         

  • successfully defined and defended the creative vision of projects; secured and managed capital funding, resources, and talent.
  • developed plans and monitored execution to attain superior return on investment.

senior financial analyst, walt disney imagineering, glendale, ca (1996 c 1997)

  • served as a business partner for senior executives across multiple operating divisions; created and actively tracked annual operating plan budgets, managed business process development and reengineering, and generated monthly management reports and ad hoc analyses instrumental to assessing business performance.
  • drove strategic planning and business justifications for $7m bluesky development fund.

 

wells fargo bank, san francisco, ca                                                                                                      1993 c 1996

assistant vice president         

  • worked closely with c-level executives at fortune 1000 companies to provide customized recommendations regarding loan, cash management, hedge, and foreign exchange products.

 

edaw inc., san francisco, ca                                                                                                                1989 c 1992

landscape architect    

  • created preliminary designs and illustrations, developed project schedules, provided cost estimates, and complete construction drawing packages for golf course resorts, business campuses, and theme parks in the us and the pacific rim; additionally prepared consultant and client contracts.

education

university of california at berkeley                                                                                                                     1994

master of business administration                  

 

california polytechnic university, san luis obispo                                                                                              1989

bachelor of science in landscape architecture           

 

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