Sales and Marketing Specialist

 

Prospecting ♦ Strategic Planning  ♦  New Business Development  ♦  Relationship Building

Sales Training  ♦  Market Analysis  ♦ Competitive Leveraging  ♦ Account Servicing

Ø  Have consistently outperformed annual sales budgets and forecast plans since joining Juicetyme Inc.

Ø  Awarded Salesman of the Year; 2005.

Ø  Launched start-up and distribution for new program in Northeast region, playing key role in driving new revenue growth through strategic diversification of profit channels for Schwan s Foods.

Ø  Captured high-volume seasonal contracts with baseball stadiums as well as multiple key long-term contracts; 2001-2003.

Ø  Earned numerous Salesman of the Year awards during career with Vitality Foodservice; achieved $2.5M in annual sales.

Ø  Successfully negotiated and awarded major contract with State of Xxxxxx Department of Corrections.

 

PROFESSIONAL EXPERIENCE

 

Regional Sales Manager, JUICETYME, INC., 2008 to Present

Drive product distribution through Fortune 500 companies and specialized distributors to maximize market penetration and revenue growth throughout mid-Atlantic region.

Effectively target and recruit key distributors; deliver comprehensive training in product placement and profit strategies for optimal performance.

Clearly define and execute innovative plans and initiatives to expand and diversify revenue streams; actively collaborate in new product development and rollouts.

Cost-effectively manage annual budgets and operating expenses to increase bottom-line profitability.

 

Area Sales Representative, LACAS COFFEE COMPANY, 2003 to 2008           

Championed efforts to capture new accounts, expand revenues from existing client base, and orchestrate new market penetration.

Exercised strong multi-tasking abilities in overseeing brewer placement, profit maximization, and troubleshooting of technical problems with brewers.  

Achieved superior sales revenues and profit levels by penetrating new markets that included colleges, convenience stores and regional retail chains.

 

Regional Sales Manager, SCHWAN S FOODS, INC., 2001 to 2003

Recruited based on exemplary sales talents and a proactive work ethic to assist in the start-up and distribution of new hard-packed ice cream dispenser program in the Northeast region.

Administered program across all market segments including colleges and universities, schools, recreation centers, and healthcare facilities.

Applied dynamic analytical skills to identify and secure new business opportunities and distributors.

Enhanced profitability and brand awareness by directing regional programs for Aramark and Sodexho properties, showcasing products at regional and national trade shows, and conducting site evaluations to effectively analyze traffic flow.

 

Senior Account Representative, VITALITY FOODSERVICE, INC., 1987 to 2001

Generated $2.5M in annual sales of high quality beverage products to educational institutions, hotels, healthcare facilities, restaurants, correctional facilities, and recreational centers.

Efficiently navigated direct distribution methods as well as distribution services through U.S. Foods, Sysco, Reinhart, and Schiff s Foodservice companies.  

Steadily increased sales and profitability by creating and implementing promotional initiatives, participating in tradeshows, and exhibiting outstanding customer service.

Organized and delivered sales seminars regarding dispenser through-puts to strengthen profitability to both in-house and distributor sales forces.

Served as primary contact for Pan Gregorian Enterprises which encompassed 150 diners and restaurants.

 

EDUCATION

 

A.S.B. Degree in Business Administration, Churchman Business College