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yyyyyy x. yyyyyy

(xxx-xxx-xxxx  •



profile of qualifications

ø  results-driven mba candidate with extensive marketing experience, eager to support the employer in increasing market penetration through strategic branding and positioning initiatives

ø  demonstrated ability to create, implement, and manage innovative advertising and promotional campaigns; track results and modify tactics on an ongoing basis

ø  partner with interdepartmental staff and external agencies to optimize campaign performance

ø  proactively monitor trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to expand markets

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  solid technical proficiencies including microsoft office (word, excel, powerpoint, access, outlook)

core competencies

         bottleneck identification & resolution

         deadline management

         flexibility & adaptability

         new market development

         niche / target marketing

         public relations & corporate communications

         short & long term goal definition

         strategic planning

         team leadership


key achievements

         played an integral part in executing marketing strategies responsible for attracting and enrolling more than 280 students at the university of phoenix, resulting in over $5.6m in new revenues

         streamlined university of phoenix application process to reduce time required from one hour to fifteen minutes

         granted award for dedication to improving marketing success, resolving operational issues, and increasing enrollment figures at the university of phoenix

         quickly promoted to team lead in recognition of exceptional performance at adt fire & security
gained strong entrepreneurial and independent marketing experience through building and maintaining a client base of over 50 individuals as an independent personal trainer



studies toward master of business administration, university of phoenix, san jose, cato be conferred february 2011

  • current gpa 3.7


bachelor of science in fitness management, mississippi state university                                                              2003


relevant experience

associate college advisor, university of phoenix, san jose, ca                                                              3/09 c present

  • work closely with administrators, faculty, and teachers to develop and roll out initiatives employing varied tactics to strategically increase program enrollment and student retention
  • accurately qualify students, complete admissions paperwork, enroll students in programs across all areas of study, and advise students on admissions and degree completion requirements


outside sales representative, adt fire & security, pleasanton, ca                                                           6/08 c 3/09

  • performed aggressive business development activities including knocking on 100 doors daily, disseminating marketing collateral including 500 mailers per month, and developing qualified leads through referrals


outside sales representative, cbeyond communications, santa clara, ca                                               11/07 c 3/08

  • designed and marketed a wide range of telecommunications solutions for small to medium businesses; delivered outstanding customer service and provided knowledgeable assistance


~ additional experience ~

independent personal trainer, overtime fitness, mountain view, ca                                                     1/06 c present

  • provide fitness education, tips to correct unhealthy behavior, and encouragement to motivate clients; record measurements and monitor progress toward goals

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