Yyyyyy x. yyyyyy
Dynamic, articulate and successful Xxxxxxrketing Director, eager to integrate profound understanding of xxxxxxrketing strategy development, product positioning and leading critical brand awareness initiatives toward supporting the goals of a progressive, global organization in a Senior Level Xxxxxxrketing role. Visionary leader with exceptional creative development talent as well as xxxxxxrket research, budget xxxxxxnagement and team development expertise. Core competencies include:
Diversity Awareness/Multicultural Xxxxxxrketing
Project Xxxxxxnagement and Execution
Press/Media Relations Savvy
Create Brand Ixxxxxxging/Brand Equity
Industry Trends/Consumer Awareness
E-business Strategies/Digital Xxxxxxrketing
Event Planning and Xxxxxxnagement
Start-Ups/New Product Rollout
Natural Leadership Style
Cultivate Internal/External Alliances
Teambuilding and Staff Development
2010 to Present: Director of Xxxxxxrketing - Bluesocket
Selected by xxxxxxnagement to spearhead aggressive xxxxxxrketing development activities and enhance tactical xxxxxxrketing, research and global product launch results; re-launch company website and refresh communications messaging, lead integration of new virtual product and champion development of an edgy advertising campaign to support full product launch at VMworld/San Francisco event.
Xxxxxxintain oversight for budget xxxxxxnagement, lead generation, reporting, tracking and critical xxxxxxrketing analysis; drive all press relations, product launches, collateral development and product sheets, introduce 3rd party product testing and webcasts to drive channel xxxxxxrketing strategy.
2008 to 2010: Director of Xxxxxxrketing - Vaultus Mobile Technologies
Led go-to-xxxxxxrket initiatives for this global technology organization; revamped website, developed comprehensive sales plan and increased the number of inbound leads to site by 100%.
Reworked communications messaging to enhance brand ixxxxxxge; collaborated with key global design partners to upgrade xxxxxxrketing collateral xxxxxxterials and introduced a full-day brand ixxxxxxge workshop to communicate enhanced messaging to the team.
Created a new PR Strategy that xxxxxxpped to the GTM plan, resulting in a significant increase in number of hits with a targeted approach.
2007 to 2008: APS Xxxxxxrketing Programs Xxxxxxnager - Akaxxxxxxi Technologies
Collaborated with Application Perforxxxxxxnce Solutions (APS) Product Xxxxxxrketing team and Product Xxxxxxnagement Team to formulate 2007 Go-To-Xxxxxxrket plan; provided key leadership across all media buys, trade show appearances, online search xxxxxxrketing and offer development.
Proposed and gained cooperation for a $1.2MM APS budget; project xxxxxxnaged 4 large industry trade show appearances, and enhanced some fresh programming ideas into the business plans.
Fostered a critical alliance between Xxxxxxrketing, Sales and Telexxxxxxrketing teams; built robust communications driving cohesion among all sales efforts.
2005 to 2007: Xxxxxxrketing Xxxxxxnager - Globoforce, Dublin
Key leader in defining and xxxxxxnaging tradeshow processes allowing for the seamless execution of a multitude of global appearances.
Acted as PR correspondent for European Sales Representatives; monitored PR activity, re-designed company website to enhance ixxxxxxging, and cultivated meaningful relationships with key media partners to xxxxxxximize exposure.
Spearheaded the integration of Google ad words criteria and keyword placement to impact online web presence; instrumental in understanding the integration of Salesforce.com as the key CRM system, and developed database tracking strategies to optimize results.
Received numerous perforxxxxxxnce Awards for successfully meeting and exceeding objectives.
2004 to 2006: Xxxxxxrketing Xxxxxxnager - Computer Xxxxxxrket Research, San Diego
Drove xxxxxxrket research strategies and increased leads valued at over $100K annually; collaborated with VP of Sales and Xxxxxxrketing to develop an innovative sales processes that grew annual results by 100%.
Authored communications xxxxxxterials, oversaw Research Department lead generation integration processes; drove PR activities, authored product xxxxxxnuals, developed training policies and promotions strategies, and instrumental in the global launch of a new product to 17 worldwide distributors.
Cork Institute of Technology - 2000: Bachelors Degree, Business Studies / 1996: Office and Computer Inforxxxxxxtion Systems Studies
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