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yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
homexxx-xxx-xxxx cellxxx-xxx-xxxx
abc@xyz.com
www.frankpringham.com
objective
award-winning creative director / senior copywriter / broadcast producer eager to contribute diverse client experience as well as outstanding integrated media skills toward supporting a progressive organization in optimizing results.
areas of expertise
strategic planning & analysis
campaign concept development
branding & corporate identity
product launch management
advertising budget administration
creative team leadership
computer graphics software
market research & analysis
professional experience
self-employed, atlanta, ga, 2008 to present
freelance writer & producer
force media group, atlanta, ga, 2007
senior vp c creative director / writer / producer
j. walter thompson, detroit, mi, 1998 to 2007
sr. partner c regional creative director, sr. writer, director of broadcast, executive broadcast producer
j. walter thompson, atlanta, ga, 1990 to 1998
sr. partner c regional creative director, creative supervisor, senior writer
highlights:
planned, developed and executed numerous campaigns for 50+ retail clients requiring extremely fast turnaround and top quality.
strategically allocated and administered $500m ad budget to maximize use of financial resources in creating new product launches.
spearheaded successful campaign efforts for key clients such as ford, nascar, susan komen breast cancer foundation, michigan epilepsy foundation, dunlop golf & tennis, sun banks, and champion.
created, wrote and produced hundreds of magazine, newspaper, tv, radio, outdoor, web, newsletters and direct mail for a broad scope of clients including non-profit sector.
assembled, motivated and led top-performing creative team, facilitating expansion from one copywriter to five, and adding four art directors and a producer due to 75% client growth.
leveraged exceptional talents in broadcast production to head team of 20 producers, editors, traffic and talent coordinators, and billing personnel.
continued
yyyyyy x. yyyyyy ~ page 2 of 2
professional experience continued
proactively attended 200+ shoot days and 500+ post-production sessions, requiring superior time management skills and sharp attention to detail.
applied dynamic communication skills to define, negotiate and present production budgets to clients and outside cost consultants; successfully boosted major tv production budgets by an average of 8% annually for 6 years.
administered aicp bid/estimate forms and sag/aftra contracts.
additional agency experience includes: d arcy mcmanus (leo burnett), campbell-ewald, and ross roy.
education
b.b.a. degree in marketing ~ minor in advertising
eastern michigan university, ypsilanti, mi
awards
12 gold telly statuettes
1 silver telly statuette
2 addy awards
2 caddy awards
2 nada awards for excellence
community
involvement
habitat for humanity
big brother
cystic fibrosis
y.e.s. (youth experiencing success), atlanta
the marist school
medshare international
yyyyyy x. yyyyyy
0000 xxxxxx xxxx , xxxx , xxxxx 00000
homexxx-xxx-xxxx cellxxx-xxx-xxxx
abc@xyz.com
www.frankpringham.com
date
hiring agent name
title
company name
address
city/state/zip code
dear__________________:
i am currently seeking a challenging career opportunity in a senior-level creative capacity and am submitting my resume for your review. in advance, thank you for your time and consideration.
as indicated in the accompanying resume, i bring to you seasoned experience in creative team-building, well-developed client relations expertise, extensive project leadership talents, and exceptional strengths in broadcast production, copywriting, concept development, and ad budget administration. to complement these qualifications, i offer exemplary organizational, multi-tasking, strategic and prioritization skills which are essential as a <insert job title/name of position >.
as a proactive contributor to your organization, you will find me to be a motivated professional and stellar leader committed to supporting you in achieving your objectives through superior performance, resourcefulness, versatility, dedication and initiative. i am confident that i could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.
sincerely,
yyyyyy x. yyyyyy
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