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Yyyyyy x. yyyyyy

Social Security Number:


Veteran s Preference#


Vacancy Announcement:

Job Title:






Account Management, Strategic Marketing Operations, Marketing Promotions, Advertising Functions, Customer Service, Client Communication, Project Management, Tactical Planning, Performance Measurement, Strategy Development, Vendor Relations, Competitive Pricing, Business Expansion, Bid Development, Contract Negotiation, Targeted Advertising Campaigns, Employee Supervision, Personnel Training, Employee Mentoring, Account Planning, Copywriting, Research, Program/Project Analysis, Program Evaluations, Writing, Editing, Business Presentations, Audits





Account Supervisor

Rocket Red

Dallas, Texas

Hours per Week:
Supervisor: Name Phone: xxx-xxx-xxxx       May Contact:  Yes or No

Spearhead a broad range of account operations, including the development and deployment of strategic integrated marketing communications campaigns for local homebuilding clients; ranked 58 out of 100 national builders. Consistently maintain outstanding record of sound business judgment, increasing responsibilities and achievement expansions across multiple account functions. Consistently ensured delivery of quality customer service vital to sustaining and growing accounts. Drive strategy development, tactical planning, creative execution, and performance measurement on behalf of company. Facilitate productive vendor relationships to achieve competitive pricing and boost bottom-line profitability. Proven ability to drive account growth in fast-paced environment with short turnaround times, while handling multiple tasks and projects simultaneously.







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Mariko Lanicek                                                                   Page 2 of 4



Senior Account Executive

mundayMorning Creative Group

Dallas, Texas

Hours per Week:
Supervisor: Name Phone: xxx-xxx-xxxx       May Contact:  Yes or No

While serving as project manager, successfully maintained positive and productive communication with clients while delivering targeted branding campaigns and promotions within allotted deadlines geared toward achieving specific goals. Actively served as project manager, account planner, copywriter, media buyer, researcher and traffic manager in support of overall business objectives. Provide account services for clientele from multiple industries, including: residential home building, residential development, commercial building, financial, mortgage, healthcare, and retail. Responsible for managing agency s largest account, the national homebuilder Holiday Builders, efficiently handling advertising and media budget in excess of $4M annually. Actively traveled to Florida for client events, media promotions, creative presentations, photo shoots, and one-on-one meetings to evaluate advertising effectiveness and future planning. Successfully drove the daily development of the Sotherby Homes account, with an advertising budget of over $2M annually. Sharp business acumen and experienced in managing broad scope of operations, from developing and presenting new marketing plans to copywriting and scheduling media in over 18 different publications, TV, radio and outdoor events. Company received numerous local and national industry awards due to strategic marketing, including 27 McSam Awards, 12 Star Awards, 24 Nationals, 3 Builder of the Year and Grand Awards, ranked in the Top 10 Fastest Growing Builders in the nation for four consecutive years by Builder Magazine and recognized in the Dallas 100 by the SMU Cox Business School for 3 consecutive years. Efficiently coordinated multiple rebranding campaigns generate high volume growth and revenue. Strategically collected market research, executed media plans, created engaging presentations, tracked effectiveness, and handled final billing. Successfully generated new leads and revenue streams by forecasting client needs. Proficiently coordinated media, creative, production, market research, and billing while directing assistant account executives and marketing interns. Maintained thorough knowledge of clients businesses and industry markets to anticipate problems and opportunities. Consulted with creative department, vendors, partners, and clients in the development of alternative strategic solutions. Efficiently evaluated and maintained expected timelines, production schedules and billing schedules using marketing Central s project management software.













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Mariko Lanicek                                                                   Page 3 of 4



Account Executive

The McCarthy Companies

Dallas, Texas

Hours per Week:
Supervisor: Name Phone: xxx-xxx-xxxx       May Contact:  Yes or No

Actively maintain open lines of communication with clients in order to understand account individual goals, track real-time sales figures, communicate the agency s plans for the client, and representing client s wishes to the agency. Successfully researched client business and position with specific markets to develop effective marketing plans, media buys, budgets, and creative designs. Proficiently prepared client monthly print budgets of over $100k, increasing overall lot traffic and call volume measured by Mobiletrak and Whoscalling. Designed innovative $2,950,000 advertising plan for Crest Auto Group, effectively branding dealership and individual lines. Effectively organized and presented marketing plan for Holmes Honda, incorporating the Honda store to sales events; named the number one ranked new and certified Honda dealer in Louisiana. Introduced new creative to European store, effectively increasing market presence from one ad per week to five strategic branding ads per week. Created and maintained print department, actively servicing over 20 clients with multiple ads each week. Spearheaded the development of efficient ad send process allowing the creative department to work more effectively and improve communication between account executives and designers.



Senior Teller/Branch Marketing Representative

Credit Union of Texas

The Colony, Texas

Hours per Week:
Supervisor: Name Phone: xxx-xxx-xxxx       May Contact:  Yes or No

Drove business marketing promotions to schools and conferences across North Dallas. Researched and targeted specific demographics with proven eligibility for membership with the credit union, effectively raising membership level within the branch 15%. Proficiently prepared, maintained and balanced daily balance sheets, ATM, teller drawers, and cash machine to ensure accurate counts and records. Maintained knowledge of mandatory federal regulations related to credit union operations and client accounts. Successfully trained new tellers on credit union software, federal/credit union regulations and provided mentoring on client interactions. Effectively developed advanced training manuals and robbery kits for teller stations.











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Mariko Lanicek                                                                   Page 4 of 4



Buyer/Test Technician

McDonald Technologies International, Inc.

Carrollton, Texas

Hours per Week:
Supervisor: Name Phone: xxx-xxx-xxxx       May Contact:  Yes or No

Successfully researched, prepared and presented cost proposals for commercial and government electronic project bids against competing manufacturers. Responsible for the coordination and placement of purchase orders for electrical components for use in military and commercial cable assemblies and circuit boards. Proficiently received, inspected and entered electrical components into inventory. Verified compliance with required government test guidelines and specifications. Performed Environmental Tests on the HARM Missile Battery Jumper Cable and Warhead Cable for temperature sensitivity and proper continuity.




University of North Texas

Bachelors of Applied Arts and Sciences

Advertising and Marketing



Credits Earned:

Key Coursework:


High School:

Degree: Diploma

Date Earned:




Dallas Advertising League Eagle Awards Finalist for Best Account Service, 2007                          

Dallas Advertising League Eagle Award Finalist; Client of the Year Holiday Builders, 2007




CreateAthon DFW; Texas Winds Musical Outreach and Heart House Dallas, 2009

National Association of Home Builders Sales and Marketing Council, 2007-2009

Dallas Ad League; DAL 100 Event Committee Member, 2008

Project Playhouse; Open House Committee, 2007

American Heart Association; Annual Volleyball Tournament Fundraising Committee, 2007

McSam Awards; Entry/Preparation Committee, 2004-2005



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Yyyyyy x. yyyyyy

Social Security Number:


Veteran s Preference#









Hiring Agent Name


Company Name


City/State/Zip Code




I am currently seeking a challenging career opportunity in a [Insert Job Title] capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.


As demonstrated in the accompanying resume, my professional qualifications include extensive experience in account management, project management and strategic development. An examination of my credentials will confirm that I am a skilled professional who thrives in a challenging work environment. I am driven, independently motivated, and results-oriented. I enjoy a challenge and work hard to achieve success. It is my practice to operate within a strict conduct of professionalism and integrity with my clientele. To complement this background, I offer dynamic communication, presentation, negotiation, and relationship management skills.


As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  I am confident that I could be a valuable asset to your company, and look forward to interviewing with you in the near future.








Mariko Lanicek

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